References
Taylor, K. (How Howard Schultz Went from Living in Brooklyn Public Housing to Ending His Decades of Starbucks Leadership as a Billionaire. Retrieved August 14, 2018, from https://www.businessinsider.com/starbucks-howard-schultz-net-worth-2018-6
Smashing Lists. (2017). The 10 Most Valuable Companies of 2017. Retrieved August 14, 2018, from https://www.smashinglists.com/10-most-valuable-companies/
Marketing Charts. (2017, July 6). US Promotional Products Industry Sales Continue Modest Growth. Retrieved August 14, 2018, from https://www.marketingcharts.com/brand-related-78403
Noel, J. (2018, August 9). Anheuser-Busch on its Way to Becoming King of Craft Beer. Retrieved August 15, 2018, from https://www.chicagotribune.com/dining/drink/ct-food-anheuser-busch-craft-beer-top-sales-0809-story.html#
Ad Brands. (2018). Anheuser-Busch: Advertising & Marketing Profile. Retrieved August 15, 2018, from https://www.adbrands.net/us/anheuser-busch-us.htm
The State Historical Society of Missouri. (2018). Adolphus Busch. Retrieved August 15, 2018, from https://historicmissourians.shsmo.org/adolphus-busch/
Wexler, S. (2002). From Soap Suds to Beer Suds: How Anheuser-Busch Became the Largest Brewer in the World. https://www.moaf.org/publications-collections/financial-history-magazine/77/_res/id=Attachments/index=0/Article_77.pdf
Devault, G. (2018, July 31). Coca-Cola Awarded for Advertising Innovation. Retrieved August 16, 2018, from https://www.liveabout.com/innovation-in-advertising-coca-cola-marketer-of-the-year-2296758
Kalogeropoulous, D. (2017, August 27). You Wouldn't Believe the Size of Coca-Cola's Advertising Budget. Retrieved August 16, 2018, from https://www.fool.com/investing/2017/08/27/you-wouldnt-believe-the-size-of-coca-colas-adverti.aspx
Mooney, P. (2012, January 1). What It's Worth. Retrieved August 16, 2018, from https://www.coca-colacompany.com/stories/collectors-columns-what-its-worths
Ramos, J. (2017, August 23). Delicious and Refreshing: Over 100 Years of Coca-Cola Advertising Calendars. Retrieved August 16, 2018, from https://www.moas.org/Delicious-and-Refreshing--Over-100-Years-of-Coca-Cola-Advertising-Calendars-1-24.html
Myers, J. (2018, June 19). Apparently There's a Convention for Collectors of Coca-Cola Promotional Items That's in its 44th Year. Retrieved August 16, 2018, from https://magazine.promomarketing.com/article/apparently-theres-a-convention-for-collectors-of-coca-cola-promotional-items-that-in-its-44th-year/
Feloni, R. (2015, June 12). 7 Brilliant Strategies Coca-Cola Used to Become One of the World's Most Recognizable Brands. Retrieved August 16, 2018, from https://www.businessinsider.com/strategies-coca-cola-used-to-become-a-famous-brand-2015-6
Moran, P. (2012, October 23). The Evolution of the Coca-Cola Brand. Retrieved August 16, 2018, from https://www.investopedia.com/financial-edge/1012/the-evolution-of-the-coca-cola-brand.aspx
News Cult. (2017, April 4). The Evolution of Hats in Hip Hop. Retrieved August 20, 2018, from http://newscult.com/the-evolution-of-hats-in-hip-hop/
Walsh, B. (2017, July 13). Tracing the Evolution of the Snapback Throughout History. Retrieved August 20, 2018, from http://www.phatheadwear.com/tracing-evolution-snapback-throughout-history/
White, M. (2016, October 14). Starbucks Rolling Out $1 Reusable Plastic Cups. Retrieved August 20, 2018, from https://www.today.com/money/starbucks-rolling-out-1-reusable-plastic-cups-1B7819026
Luling, T. (2017, December 6). 15 Things You Didn't Know About Coffee. Retrieved August 20, 2018, from https://www.huffpost.com/entry/things-you-didnt-know-about-coffee_n_4738957
Peiper, H. (2017, November 9). How a Cup Became a Tradition: 20 Years of Starbucks Holiday Cups. Retrieved August 20, 2018, from https://stories.starbucks.com/stories/2017/20-years-of-starbucks-holiday-cups/
Klara, R. (2014, September 29). How a Topless Mermaid Made the Starbucks Cup an Icon. Retrieved August 20, 2018, from https://www.adweek.com/brand-marketing/how-topless-mermaid-made-starbucks-cup-icon-160396/
Bergold, R. (2011, June). The Secret to 30 Years of Success at McDonald's. Retrieved August 20, 2018, from https://www.qsrmagazine.com/secret-30-years-success-mcdonalds
Choi, C. (2014, March 27). Here's the Bizarre History of Ronald McDonald. Retrieved August 20, 2018, from https://www.businessinsider.com/ronald-mcdonald-facts-2014-3
Odyssey. (2017, October 4). Whatever Happened to Ronald McDonald? Retrieved August 20, 2018, from https://www.theodysseyonline.com/where-is-ronald-mcdonald
Kravitz, M. (2016, September 27). The True – and Truly Creepy – History of Ronald McDonald. Retrieved August 20, 2018, from https://www.mic.com/articles/154576/the-true-and-truly-creepy-history-of-ronald-mc-donald#.YH0oIeQ16
Dunlap, T. (2017, January 24). 11 Surprising Facts about the Real History of McDonald's. Retrieved August 20, 2018, from https://people.com/food/11-surprising-facts-about-the-history-of-mcdonalds/
AdAge. (2003, September 15). McDonald's Corp. Retrieved August 21, 2018, from https://adage.com/article/cmo-strategy/apple-beats-google-top-spot-global-brand-ranking/298769
Lowbrow, Y. (2015, January 25). You Deserve a Break Today: 1960s-1980s McDonald's History in Advertising. Retrieved August 21, 2018, from https://flashbak.com/you-deserve-a-break-today-1960s-1980s-mcdonalds-history-in-advertising-29820/
Keller, C. (2018). How McDonald's Became the Leader in the Fast Food Industry. Retrieved August 21, 2018, from https://profitworks.ca/blog/marketing-strategy/541-how-mcdonalds-became-the-leader-fast-food-industry-marketing-strategy.html
Bellis, M. (2018, March 30). The History of Pepsi Cola. Retrieved August 21, 2018, from https://www.thoughtco.com/history-of-pepsi-cola-1991656
Ruvo, C. (2018, May 25). Pepsi Has a New Promo Products-Fueled Rewards Program. Retrieved August 21, 2018, from https://www.asicentral.com/news/web-exclusive/may-2018/pepsi-has-a-new-promo-products-fueled-rewards-program/
Collectors Weekly. (2018). Pepsi Advertising Items. Retrieved August 21, 2018, from https://www.collectorsweekly.com/advertising/pepsi
Smith, E. (2013, January 15). Happy 40th Birthday, Lip Smacker! Retrieved August 21, 2018, from https://www.cleveland.com/style/2013/01/happy_40th_birthday_lip_smacke.html
Saltzman, S. (2015, February 2). A Tearful Good-bye to Bonne Bell Lip Smackers. Retrieved August 21, 2018
Weiss, S. (2017, March 13). How Lip Smackers Lip Balm Flavors Get Made. Retrieved August 21, 2018, from https://www.refinery29.com/en-us/2017/03/145064/how-lip-smackers-get-made
Millman, R. (2018, August 8). 6 Famous Brand Partnerships to Be Inspired By. Retrieved August 21, 2018, from https://undigital.com/6-famous-brand-partnerships-to-be-inspired-by/
Klara, R. (2016, December 12). Pan Am's Soaring Brand Image Comes Alive in These Remarkable Old Photos. Retrieved August 21, 2018, from https://www.adweek.com/brand-marketing/pan-am-s-soaring-brand-image-comes-alive-these-remarkable-old-photos-175034/
Soat, M. (2018). Flight of Fancy. Retrieved August 21, 2018, from https://www.ama.org/publications/MarketingNews/Pages/flight-of-fancy.aspxDuren, J. (2016, August 23). A History of the Important Moments That Shaped the $8 Billion Sports Drink Industry. Retrieved August 21, 2018, from https://www.highya.com/articles-guides/a-history-of-the-important-moments-that-shaped-the-8-billion-sports-drink-industry
Roberts, D; Burdette, K. (2015, October 1). The History of an Iconic Sports Beverage: Gatorade Turns 50. Retrieved August 21, 2018, from https://fortune.com/2015/10/01/gatorade-turns-50/