Other Lessons in This Course
- Adding Color to Your Promotional Products
- The Beginner's Guide to Image File Formats
- What is Vector Art?
- Color Scheme Tools
- What Makes a Good Logo?
- What Your Logo Says About You
- What is an Imprint Area?
- How to Make Promo Items Without A Logo
- Which Social Media Icons and Logos Can I Print?
- Minimum Font Sizes On Promo Items
- Why Do Monitors Display Colors Differently?
- What are My Imprint Color Options?
- Stress Ball Design Tips and Tricks
- Adding Color to Your Promotional Products
- Decoration Tips for Reusable Water Bottles
- How to Customize Your Cell Phone Wallet
If you’ve ever painted a bedroom, gotten a manicure, or tried to finish a SpongeBob SquarePants™ coloring book without a yellow crayon, you know the right color can make or break your aesthetic. After all, the guy who lives in a pineapple under the sea shouldn’t be blue or red. That’s just wrong.
The same goes for the imprint color you choose when it comes to your promotional giveaways.
You have many options when it comes to printing your logo or advertising message on an item. Hands down, the most popular methods for adding your design are screen printing or pad printing, and the sky's the limit with what colors can be printed.
As such, you have many imprint colors to choose from, in addition to the actual color of the product. For example, you may choose a royal blue tote bag with neon green as the imprint color, such as the bag pictured here. Quick RX Pharmacy wanted to order these canvas tote bags with their unique logo colors represented. Our sales team worked with them on choosing an imprint color that would show off their logo.
Of course, you’re not limited to only this color combination. Our design team often recommends going with a black or white imprint, such as the Quality Logo Products® logo on this custom lunch bag.
It is important not to confuse your imprint color options with the item colors you have available for your product. This is a common misconception in the promo world, but it’s an important distinction. Your logo may be a vibrant green, but the custom tumbler you’re interested in ordering comes only in that exact color. If this is the case, your logo will be as invisible as a spooky ghost, leaving you to forever be haunted by your poor promo printing decision.
Luckily, most of the items at Quality Logo Products® come in a variety of colors. You can choose from many different shades to print your logo or text. Simply scroll below “How We Add Your Logo” on the product’s page to explore your options. From there, you can choose the colors you’d like to use for your custom design. For example, the Plastic Mason Jar With Handle comes with over 20 imprint color options.
Now that you’re an imprint color expert, it’s time to figure out how you want to print your design. Our awesome sales representatives at Quality Logo Products® put their heads together to offer you their top pieces of advice when it comes to choosing an imprint color. Follow these tried and true design tips to make sure your promo stands out from the crowd!
The logo or message you want to print needs to pop against your item. Go with something that stands apart, like a lighter color on a dark item or vice versa. This is how you can be sure your logo gets noticed! For example, the white text is more legible on the black tote bag.
Imprint colors are not 100% opaque for screen-printed or pad-printed logos, which means the color may be a slightly different tone on the item. For example, a yellow imprint on a blue product will appear slightly greenish, a red imprint on a blue product will appear slightly purplish, and so on.
Do you remember learning about the color wheel in art class? Every color has a soulmate that, when paired together, always looks amazing! Try a combination of yellow and purple, blue and orange, or green and red.
You should always have your logo color represented in your promo. For instance, if your logo has gray and white, consider printing your advertising message on a trendy marble product. The other option would be to print your logo on an item in one solid dark color like maroon or navy.
Not many people are daring enough to try it, but colors in the same family work well together. Picture a baby blue coffee mug with your company name and contact information written in royal blue or a dark purple pen with a nice lavender logo.
Never resort to Comic Sans when it comes to the text you print on your promo. The font always looks awful, no matter which color you choose, and Comic Sans is an easy way to become the laughing stock of any promotional event. If you want to choose a better font, you can play with some options in our Free Font Preview Tool.
Find Your True Colors: Pantone Color Matcher
It can feel overwhelming to find the right imprint color for your advertising items. That’s why we offer a PMS Color Matcher. This free marketing tool generates a list of Pantone colors for your logo, keeping your imprint consistent with your brand.
The Bottom Line
You have a lot to remember when choosing an imprint color, but our knowledgeable customer service reps are only one call away. Reach out at any point in your order, and they can help you find the best colors for your promos!
Alyssa is the Lead Copywriter at Quality Logo Products. As a promo expert, she's uncovered the world’s first custom tote bag, interviewed the guy behind rock band ACDC’s logo, and had a piece published by the Advertising Specialty Institute, a leader in the promotional products industry.