Adding Color to Your Promotional Products

The logo or message you want to print needs to pop against your item. Go with something that stands apart, like a lighter color on a dark item or vice versa. This is how you can be sure your logo gets noticed! For example, the white text is more legible on the black tote bag.

Imprint colors are not 100% opaque for screen-printed or pad-printed logos, which means the color may be a slightly different tone on the item. For example, a yellow imprint on a blue product will appear slightly greenish, a red imprint on a blue product will appear slightly purplish, and so on.

Do you remember learning about the color wheel in art class? Every color has a soulmate that, when paired together, always looks amazing! Try a combination of yellow and purple, blue and orange, or green and red.

You should always have your logo color represented in your promo. For instance, if your logo has gray and white, consider printing your advertising message on a trendy marble product. The other option would be to print your logo on an item in one solid dark color like maroon or navy.

Not many people are daring enough to try it, but colors in the same family work well together. Picture a baby blue coffee mug with your company name and contact information written in royal blue or a dark purple pen with a nice lavender logo.

Never resort to Comic Sans when it comes to the text you print on your promo. The font always looks awful, no matter which color you choose, and Comic Sans is an easy way to become the laughing stock of any promotional event. If you want to choose a better font, you can play with some options in our Free Font Preview Tool.