Promo University

History of the Frisbee

Alyssa Mertes

Published: July 23rd, 2020

The Frisbee is part of every college campus, beach trip, and disc golf tournament. They are great promotional giveaways for fundraisers and trade shows, plus they make any family reunion a bit more bearable. People love to have something to play with, no matter what their age, and nothing is more fun than tossing a flying disc.

Who invented the Frisbee? Why do we love playing with these high flyers? Toss a few in the air and get ready to learn the complete history of the Frisbee!


This inexpensive and simple genius of a toy has become as All-American as baseball and hot dogs. Throwing a Frisbee is a natural and spontaneous joy.

Victor A. Malafronte, World Frisbee Champion and author of The Complete Book of Frisbee

Hour Glass

History of the Frisbee Timeline

College students started the flying disc fad by tossing pie tins to each other. By the late-50s, Frisbees were officially trademarked by Wham-O Toys and became popular for all ages.

  • 1871

    Frisbie pie company

    The Frisbie Pie Company served their delicious slices in these aluminum tins. The pies were well-loved by Yale students as they could be both study snacks and a fun way to spend time on campus.

  • 1947

    Flyin saucer

    Walter "Fred" Morrison and his business partner Warren Franscioni sold "Flyin-Saucers" at beaches, parks, and community fairs. Woolworth's was one of the first retail stores to sell the product at only $1 each.

  • 1950

    Flying discs

    Morrison and Franscioni attempted to boost sales by printing characters from the "Little Abner" comic strip on their flying discs. Eventually the comic's creator sued their company for violating the agreement.

  • 1953

    Space saucer Source:

    Bill Robes brought competition to the marketplace with Space Saucers. These flying discs didn't dent as easily or cut up hands when they were tossed through the air.

  • 1957

    WhamO morrison Dennis McLellan, The Los Angeles Times, February 2010

    Wham-O acquired the rights to Morrison's invention and changed the name to Frisbee. It didn't take long for these flying discs to become huge hits, making well over $100 million in their lifetime.

  • 1964

    Ring of headrick Source:

    Ed Headrick, an employee at Wham-O, unleashed a new disc with grooves at the top that were referred to as Rings of Headrick. These Frisbees were the first professional models as they improved stability and speed.

  • 1968

    Ultimate frisbee Source:

    Joel Silver and his high school friends started playing Ultimate Frisbee in the parking lot. Five years later, it became an official sport that has since been played in colleges around the country.

  • 1975

    Glow in the dark Source:

    Wham-O jumped on the glow in the dark trend with their Fastback Frisbee. At this point, Frisbees were flying off the shelves meaning this was an extra popular gift.

  • 1976

    disc golf Source:

    Disc golf was invented by Ed Headrick, the same man who added ridges to the Frisbee. This sport is a lot less athletically intense than Ultimate Frisbee.

  • 1980s

    mickey mouse frisbee Source:

    Once Frisbee had been established as a sport, popular characters like Mickey Mouse and Spider-Man started showing up on the exterior. These flying discs were a great way to promote their shows and movies.

  • 1980s

    Frisbee Source:

    As the Frisbee fad was in full gear, many bands began to market with these popular toys. The Grateful Dead and Led Zeppelin were a couple that got additional exposure with customized Frisbees.

  • 1980s

    Mcdonalds frisbee Source:

    Companies took notice of how popular Frisbees were with all age groups. Good Year, Oreo, McDonalds, Coca-Cola, and many others offered flying discs to promote their respective brands.

  • 1980s

    Flying discs Source:

    Flying discs were crafted from materials other than hard plastic. Polyester became popular as it was easy to fold, had a high tenacity, and was waterproof for the pool and rainy days.

  • 1994

    Mattel frisbee Source:

    Wham-O Toys was bought out from Mattel, allowing other companies to create Frisbees. Today, an estimated 60 manufacturers exist in the United States.

  • 2000s

    LED frisbee Source:

    LED Frisbees emerged as a popular way to host games in the dark. These discs use light-emitting diodes that create a flashy spectacle in the night sky!

  • 2006

    3D military frisbee Source:

    The U.S. military reportedly worked on 3D Frisbees that functioned as surveillance cameras. These lethal flyers were meant to detect enemies and fire from upper story locations.

  • 2014

    adobe frisbee Source:

    High school students used graphic design software, like Adobe Illustrator and QuarkXPress, to create designs on Frisbees for a class project. This shows how updated technology is still used on classic objects.

  • 2018

    WhamO logo Source:

    Todd Richards, a signed free agent for the San Francisco 49ers, revived the Wham-O name. The new company is located in California and employees have "Frisbee Fridays" in the parking lot.

  • 2018

    disc dog challenge Source:

    Germany hosted the Disc Dog Challenge, which featured a number of canines catching Frisbees. Around 60 participants from seven different countries competed in the event.

Did you know?

Ashley Whippet is a world famous Frisbee-catching dog who has ice cream shops named after her in Connecticut.

Discobolus statue Source:

What Are Discuses?

Greek poet Homer mentioned throwing a discus in The Iliad around 700 BC. Close to 100 years later, discus throwing was part of the first Olympic Games in Athens. These discs were made of unwrought bronze and iron and weighed roughly five pounds. They were created by pouring molten metal into sand. From there, the surface and edges were smoothed out and made ready for competition.

Before throwing the disc, an athlete would rub his hands in sand and put his entire body into the throw without crossing the line in front of him. Those who were great at throwing discuses were thought of as possessing godlike powers. Even the iconic Discobolus statue, sculpted from bronze, depicts the glory man can achieve with a good disc toss. This sculpture was designed by Myron of Eleutherae, a famous artist who was fascinated by athletic achievement.

discobolus statue Source:

Throughout time, many other games were developed that used flying discs similar to discuses. These included Disc and Cross, developed in France in the 14th century; quoits, the earliest version of horseshoes; and Hoop and Spear, a game played in Native American villages. Plastic was not fully developed as a material at the time, meaning these discs were made from hard metal. Needless to say, this made them fairly painful to catch but perfect for throwing at targets.

Did you know?

The longest discus toss on record was performed by Phayllos of Croton, a Greek athlete and naval commander.

When Was the Frisbee Invented?

Before we had an official Frisbee, people would spend their days tossing pie tins, cookie lids, or cake pans to one another. The Frisbie Pie Company, founded by William R. Frisbie, was a pioneer of these dessert discs. The bakery in Bridgeport, Connecticut was a mere twenty-five minute drive from Yale, meaning the students could bring their dessert back to campus.

As the story goes, they would play catch with the tins after finishing their slices of pecan or lemon meringue. By the basic laws of physics, these flying pie tins were held aloft due to their shape and orientation as they floated through the air. Overall, the pressure from the air above and below the tin pushed it upward and kept it moving forward. The entire campus could hear the students yelling "Frisbie!" as a heads up call to those passing by, similar to the "Fore!" you hear from golfers. Who would have thought avoiding study time by tossing a pie tin around would create an entirely new pastime? This was a fun and affordable way to spend downtime on campus.

Who Invented the Frisbee?

Walter "Fred" Morrison and his future wife Lucille were also in on the tin throwing fad. Instead of using a pie tin, however, they threw a cake pan around during a Thanksgiving gathering. The game was so exciting and inspiring, they both wanted to run with the idea. Only a few months after that first game, Walter and Lucille started selling "Flyin' Cake Pans" on the beaches of Santa Monica, California. The cake pans cost only 5 cents, but beach goers were willing to shell out a quarter to be entertained by these high-flyers.

newspaper Source: Michael Liedtke, The News Journal, Delaware, June 17, 2007

At the time, the duo was only making extra side cash off their invention. Walter worked as a building inspector and didn't intend on kickstarting an industry. That all changed, however, after World War II, where Walter served as a fighter pilot and was shot down in Italy. When he returned home, he was armed with newfound knowledge of aerodynamics, which helped him build a more upgraded disc than the cake pan he was originally selling with Lucille. Recovering from the war, he decided to work on these discs since they "had been in the back of his mind since he was a kid".

The Forgotten Frisbee Inventor: Warren Franscioni

Nearly a decade after his initial game in the park, Morrison teamed up with another pilot, Warren Franscioni, to start their own company, Pipco, also known as Partners in Plastic.

Plastic was experiencing a new refined manufacturing process that made it more lightweight and easier to mold. This made the discs cheaper to make and less painful to catch, which in turn, helped the Frisbee eventually rise in popularity. Before that could happen, however, Morrison and Franscioni had to experiment with different types and shapes to really perfect the design. One of the early models shattered into pieces as soon as it struck the ground. Another had the spoilers backwards so it could only be thrown by the left hand. Eventually, through the power of injection molding and a more durable polyethylene plastic, they found the magic formula, creating what Morrison affectionally referred to as "a hoop with a membrane." These discs were marketed as "Flyin-Saucers" since America was obsessed with UFOs at the time. They were sold at beaches, parks, fairs, and eventually, for $1 at retail stores like Woolworth's in Glendale, California.

red flying saucer Source:

Despite creating a better disc, sales on the Flyin-Saucers were fairly dismal. Morrison and Franscioni tried to counter this setback by signing an advertising agreement with "Little Abner." This contract gave them the rights to print the iconic character on the Flyin-Saucers in the hopes of boosting sales. Unfortunately, the partnership fell through when they violated the contract by including inserts from the comic strip with the purchase of the flying disc. Al Capp, the creator of "Little Abner" wasn't too pleased and demanded $5000 in damages.

With so much turmoil behind their idea, Franscioni eventually walked away from the Flyin-Saucers and went back to war. Morrison was on his own to find another manufacturer, changing the name to Pluto Platters. He raised the center of the disc to make it more aerodynamic and tried to operate the business entirely on his own.

Did you know?

The Frisbee was inducted into the National Toy Hall of Fame in 1998.


Disc play is good exercise. It's fun, can be easy or challenging, and doesn't cost much. Best of all, it's a sport you can enjoy with your favorite dog.

Charlotte Foltz Jones, author of Mistakes That Worked

Wham! The Rise of the Frisbee

Being a one-man show must have proven to be too much for Morrison. Throughout the 1950s and 60s, Wham-O Toys (who eventually became Mattel) took the reins on the Pluto Platters. Rich Knerr and Arthur "Spud" Melin (the same men behind the Hula Hoop and Slip ‘n Slide) stumbled upon these flying discs and were willing to make an offer. Morrison handed over all his rights to his invention in exchange for quarterly checks. From there, Wham-O was free to do as they pleased with the flying discs, including marketing them under a new name: the Frisbee.

Wham-O was inspired to rename Morrison's flying discs based on jargon heard around college campuses in the early pie tin throwing days. Interestingly enough, the Frisbie Pie Company closed its doors the same year Wham-O patented the Frisbee, ensuring the name still lived on. Still, early sales were a bust as they didn't fly through the air very successfully.

Check out an early advertisement for Wham-O's Frisbee!

The Frisbee may have never soared if it wasn't for one employee at Wham-O, Ed Headrick. He completely changed the design of the flying discs by adding grooved ridges that are now known as the Rings of Headrick. These allowed for more velocity and stability as the discs soared through the air. Furthermore, these Frisbees were the first "professional models" on the market, which was important for the rise of Frisbee as a sport.

Ed_ headrick first model Source:

With a great new name and design, customers started to take notice of the Frisbee. Before Wham-O was bought out by Mattel they had reached over $100 million in sales and sold an estimated 300 million discs. They were extremely proud of these flying toys, even putting framed pictures in their hallways of celebrities like Arnold Schwarzenegger playing with Frisbees.

Ed headrick first model Source:
Did you know?

Ed Headrick asked for his ashes to be turned into plastic flying discs so that he could end up as the "Frisbee that accidentally lands on someone's roof." Upon his death, his family was exploring ways to honor that wish.

When Was Ultimate Frisbee Invented?

Wham-O's Frisbee started becoming extremely popular among athletes by the mid-1960s. At the time, the Vietnam War was in full swing and young people were looking for ways to escape from the chaos. College and high school students alike embraced tossing and catching these flying discs, leading to the first organized Ultimate Frisbee games in the country.

The sport gained notoriety when Joel Silver was daring enough to bring it up at a student council meeting in 1967. Silver's vision was to organize a team at Columbia High School in Maplewood, New Jersey. Within just a year, he was able to make that a reality when the Student Council challenged the school newspaper, The Columbian, to the first ever Ultimate Frisbee match in the parking lot, with telephone poles and coats served as the goal lines. From there, Silver and his crew worked on fine-tuning their game and creating an official rulebook.

Five years after the game in the parking lot, Ultimate Frisbee was recognized around the world. The first college game ever played took place between Rutgers and Princeton on November 6, 1972. Today, the sport is still growing and becoming more popular. In fact, Ultimate Frisbee was recognized by the Olympic committee in 2015.

The game is structured with two teams, each consisting of between five and thirty-five players. The field is similar in design to a football field with seven players from each team starting in their respective end zones. The goal is to pass the disc all the way down the field as the other team plays defense. You only have ten seconds to throw the disc before it's forfeited to the other team. Plus, you're completely stuck in the spot you caught the disc since you are not permitted to run when it's in your possession. If the Frisbee touches the ground, the opposing team is now on offense.


Frisbee enthusiasts seem to be of two kinds: those who play with the disc just for pleasure and those who create competitive games, organize teams, and compete for championships at festivals and tournaments.

Richard F. Bauerle, author of The Origin of Frisbee and Related Words for the Duke University Press

Advertising with Custom Frisbees

Frisbees were all the rage by the mid-1970s and companies took notice. These flying discs were the perfect way to advertise since everyone loved them and they brought excitement to events. Popular brands like Coca-Cola, Budweiser, and Frosted Flakes printed their logo on custom Frisbees. These were often used or given away at Ultimate Frisbee competitions. The winning team would receive a commemorative Frisbee to take home with them as a souvenir of the event. The disc would be printed with the sponsoring company's logo.

Tony the tiger frisbee Source:
Did you know?

Frisbees outsell baseballs, basketballs, and footballs combined.

Stats for Success

Stats 1 icon

39% of consumers prefer an entertaining promotional product like a personalized Frisbee.

Stats 2 icon

90% of Americans have played with a flying disc at one point or another.

Stats 3 icon

44% of companies order promotional Frisbees for their picnics.

Stats 4 icon

There are 700 Frisbee golf courses in 15 countries across the world.

The Bottom Line

Everybody loves a good Frisbee. Your kids play with it at the park, adults compete in tournaments, even your dog Fido likes catching one during a game of fetch. These flying discs are wonderful company giveaways since they're fun and last for years. There's really no better way to send your brand soaring!

Alyssa Mertes

Alyssa Mertes

Alyssa is the Lead Copywriter at Quality Logo Products. As a promo expert, she's uncovered the world's first custom tote bag, interviewed the guy behind rock band ACDC's logo, and had a piece published by the Advertising Specialty Institute, a leader in the promotional products industry.


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