What is the Purpose of Promotional Products?

Promotional products are an easy way for you to create a fandom. Whether it's a t-shirt with your logo that's worn on the weekends or a promo mug for coffee in the mornings, these items are meant to be seen and used over and over again by customers, increasing brand exposure and impressions as a result.
Of course, none of this works if your promotional items are boring! Your goal should be to order swag that is cool, funny, interesting, and above all, useful. Nobody wants another cheap pen, but they may want a pen shaped like a pickle. Creativity matters!