How are Promo Items Embroidered?

Alyssa Mertes

Alyssa Mertes

Promo Expert

Published: May 11th, 2020

We can offer endless jokes inspired by this informative lesson like embroidery's sew creative, or I'm sure this lecture will leave you in stitches! But instead, we'll just stick to explaining why embroidery is a great choice for customizing items made from fabric and paper. Follow the embroidery thread and get ready to learn all about the process!

When you hear the word embroidery, you probably imagine a craft store with aisles upon aisles of thread and needles. You might even imagine someone making a quaint little throw pillow or comfy blanket stitched with intricate patterns. But there's actually a lot more to embroidery when it comes to customizing promotional products.

Let's Start from the Top!

Embroidering your promotional items goes beyond the craft store!

Embroidery involves using a needle and thread to create a raised, textured design on paper or fabric, such as cloth or leather. The difference is the incredible scale involved when it comes to decorating promotional products.

When you order custom hats or t-shirts for all of your adoring customers and fans, you're ordering giveaway items by the hundreds or even thousands. Can you imagine someone having to stitch your custom design on each of those items, one after another? By the time your products are ready, your logo would be outdated or your event would be over! Not to mention, those hard-working people would have seriously cramped hands.

Digital Embroidery

These days, custom embroidery is done the way most fascinating production processes are done: with the help of technology! Have you ever wondered how manufacturers are able to sew custom designs so accurately? By using computers, they can easily reproduce the original design or artwork!

The first step in embroidering promotional products is to scan and load an original logo or design into a computer. This allows each separate component of the design to be programmed into the sewing machines.

The Era of Machines

Today's sewing machines are programmable and designed for precision, making their stitches exactly where the operator's input indicates on the product. Factories often have multiple machines set up to work in tandem. They stitch away in sync, working on the same part of the pattern at the same time. Does this approach do a great job of getting items produced quickly? Absolutely! It's also kind of fascinating to watch!

Most embroidered designs use multiple colors. To accommodate this, an industrial sewing machine works on one color in a design at a time, sewing every instance in which a color appears. Once that's done, a new color of thread is loaded onto the machine, and the process is repeated until the entire design has been reproduced in thousands of glorious stitches.

Finishing Touches

But don't think this completely eliminates the personal touch from custom embroidery. After a logo or design has been embroidered onto an item, it's still necessary to clean up the design by brushing it and snipping any loose or extraneous threads to create that polished, high-quality look. That's where the human approach comes in—nothing like a little bit of quality assurance when it comes to custom advertising!

Embroidery isn't just for creating throw pillows and blankets. Since industrial sewing machines are computerized, thousands of items can be customized at a speed faster than ever before. And with a little added human touch at the end of the process, embroidered items are sure to tie up any loose ends on your marketing plan!