Sometimes an idea seems great until you follow through with it; kind of like your last holiday party when you thought recreating that dessert from Pinterest was a good idea until it looked nothing like the picture. In fact, some of our greatest inventions were made completely by accident! Take Play-Doh for instance. Back in the 1930's, Kutol Products, created a putty that was supposed to be used as a wallpaper cleaner. On the verge of bankruptcy, the company realized they had made a huge mistake and began to market their putty for arts and crafts projects. The problem with Play-Doh originally wasn't in the product itself, but how it was promoted.
Mistakes happen, but your life should be a little easier when it comes to ordering promotional products for your brand. Learning why mistakes happen in the industry and how to avoid them will set you up for success in the future!
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