Choosing the Wrong Promotional Product
From the moment you wake up, you are prompted with choices. Should my outfit be formal or casual today? Maybe you want a donut for breakfast instead of oatmeal. Whatever decision you make you're choosing the one that's best for you. It's no different when it comes to your promotional products!
Just because a product is popular doesn't mean every company should buy into that product. It's easy to get caught up in the excitement of something new or want to use an item because other companies have achieved great results.
Think about who is going to receive your products. A hospital wouldn't use KOOZIES® or bottle openers to sell their brand, but a bar and grill might. The hospital should instead choose hand sanitizer sprays, stress balls, or pens. Your target audience already appreciates what your business offers, and they will appreciate you even more by giving them mementos that speak to them! In fact, people hang onto these products and use them in their everyday lives.