10 of the Most Popular Promotional Products

Alyssa Mertes

Alyssa Mertes

Promo Expert

Advertising is an essential part of any growing business, but you need to find a strategy that works. Start building your brand with the best promotional products in the industry.

The most popular promotional items include:

  • • Writing instruments
  • • Tote bags
  • • Stress balls
  • • Sunglasses
  • • Drinkware
  • • Journals and sticky notes
  • • Lunch bags
  • • Hats
  • • Company apparel
  • • Tech accessories

Why should companies use promotional items? Which ones are best for your business? Make the most of your advertising budget with the 10 most popular promotional products of all time!

Writing Instruments

Writing Instruments

You honestly can’t go wrong adding your company name to the barrels of promotional pens and pencils. People use them almost every day, whether it’s to keep up with tasks at work or make their grocery lists at home. With this in mind, you should have pens and pencils in the office supply room, college bookstore, or cup next to your cash register.

How many of us are able to go through an entire day without writing something down? About 50% of U.S. consumers use a branded pen or pencil every day!

Writing Instruments

Tote Bags

Tote Bags

If you’ve ever attended a trade show, you know they can be exercises of willpower. However, they’re also great opportunities to promote your business. Tote bags are the best giveaways to bring along because they keep an attendee’s brochures, pamphlets, and other items in one spot. Meanwhile, your logo is on full display as they walk around from booth to booth.

By offering canvas totes, your brand will reduce the carbon footprint of plastic. On average, a reusable bag has a lifespan equal to that of more than 700 disposable bags!

Tote Bags

Stress Balls

Stress Balls

From hitting every red light to running out of hot water in the shower, the average day can be full of unwanted stress. Keep squishy stress balls at your desk to help relieve some of this tension. Better yet, add a memorable advertising message to one in a unique shape. These giveaways are extremely cost-effective and add a bit of personality to your branding strategy.

Roughly 40 million adults suffer from anxiety. If you’re feeling unnerved by a pile of bills or worried about a presentation at work, squeeze away on a stress reliever.

Stress Balls

Sunglasses

Sunglasses

Tropical vacations are not complete without a fruity drink, stylish bathing suit, and custom sunglasses. Make your brand part of the sunshine and promote with a good pair of shades. Your customers will rock them at a backyard barbeque, community picnic, music festival, or any other outdoor event!

Nearly 100 million pairs of sunglasses are sold in the United States every year. Not only are they trendy, but they are also great protection against harmful UV rays.

Sunglasses

Drinkware

Drinkware

With our busy schedules and active lifestyles, it’s important to stay hydrated throughout the day. Plus, let’s not forget about the importance of caffeine! Give your customers something they’ll use every day by handing out promotional drinkware at your next event. From water bottles to coffee mugs, people will notice your logo with every refill.

On average, adults in the United States use their logoed drinkware 2-3 times a week. They become an essential part of every household, sitting on the table during breakfast and being used for after-school snacks.

Drinkware

Journals and Sticky Notes

Journals and Sticky Notes

At a young age, we learned the importance of notetaking. We’d sit at our desks at school and jot down a few lines, doodling when we got bored. People in the professional world do the same thing during meetings, which is why it makes sense to advertise with branded notebooks and sticky notes.

According to a study by the Association of Psychological Science, you’re more likely to remember information by writing it down. It’s a great way to boost productivity and stay on track.

Journals and Sticky Notes

Lunch Bags

Lunch Bags

During break time, your brand can have a prominent place in the cafeteria with custom lunch bags. After all, food is a universal language that we all understand. Professionals and students alike can talk about your logo with anyone who joins them at the table. You’ll show you have good taste by making your brand part of every meal.

Adults are making a conscious effort to eat healthier and encourage the same habits for their kids. A reported 49% of workers bring their lunch to the office after packing a lunch for their children to bring to school.

Lunch Bags

Custom Hats

Custom Hats

Custom hats will, quite literally, put your brand top of mind with everybody who receives one. Whether you go with baseball caps for your sports team, knit beanies for a winter festival, or plastic visors for a poker tournament, people love these giveaways and keep them for years.

In fact, 41% of U.S. consumers own hats featuring a logo or advertising slogan. Both men and women gravitate toward these promotional items because they’re attractive and versatile.

Custom Hats

Company Apparel

Company Apparel

Make your entire office look legit by printing your logo and company name on polos, jackets, or any other corporate apparel. Even if you shy away from uniforms, this professional attire is key at networking events. You can also customize t-shirts as casualwear for the weekends. With the right design, your employees will wear this apparel time and time again.

Branch out of the workplace and offer promotional tees for free at your next advertising event. An estimated 58% of U.S. consumers own a promotional t-shirt, making them walking billboards for your brand.

Company Apparel

Tech Accessories

Tech Accessories

From toddlers to grandmas, everyone uses a smartphone, iPhone, tablet, or laptop. They bring their devices everywhere they go, which makes tech accessories a great way to advertise your company. Whether you print your logo on phone stands or earbuds, you’re going to get plenty of brand exposure.

About 77% of adults in the United States own a smartphone. Mobile accessories, like custom PopSockets™ and car adapters, are a great way to keep up with viral videos and check your status.

Tech Accessories
Why Use Promotional Products?

Why Use Promotional Products?

Promotional items are an opportunity to make new connections at trade shows, show appreciation to established customers, and offer a tangible way for people to remember your company. In fact, this advertising method is ranked the #1 way to build brand awareness among consumers. People hold onto their promotional giveaways and use them almost every day!

Stats for Success

8 in 10 people own between 1 and 10 promotional products.

81% of consumers keep promotional products for more than a year.

53% of people use a promotional product once a week.

63% of consumers pass along the promotional products they no longer wish to keep.

The Bottom Line

The most popular promotional items are constantly in rotation. In fact, at Quality Logo Products® alone our top 10 promotional products change every month. The ones that fly off the shelves are useful, colorful, memorable, and affordable. No matter which one you choose, you’re guaranteed to leave a lasting impression with your customers.

Alyssa Mertes

Alyssa is a super cool Copywriter at Quality Logo Products. She’s a fan of diving into the history of some of the earliest promos on the planet. If you need her, you’ll find her buried in research, in the middle of a phone interview, or singing way off-tune in her office.

References

Display Sales. (2017, August 1). What’s the Real Value of Promotional Products? Retrieved April 11, 2018, from https://displaysales.com/news-posts/value-of-promotional-products/

PPAI. (2017). 2017 Promotional Products Fact Sheet. Retrieved April 11, 2018, from http://www.promotionalproductswork.org/media/1199/law_2017propro-factsheet.pdf

Manfredini, J. (2015, July 24). 25 Insane (But True) Facts About Promotional Products. Retrieved April 11, 2018, from http://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/

Salyer, H. (2018). Let the Facts Do the Talking: 25 Stats About Promotional Products. Retrieved April 11, 2018, from http://www.sageworld.com/blog/index.php/2017/03/09/let-the-facts-do-the-talking-25-stats-about-promotional-products/

Advertising Specialty Institute. (2016). Global Advertising Specialties Impressions Study. Retrieved April 11, 2018, from https://media.asicentral.com/resources/impressions-study-2016.pdf

Lober, D. (2018). 25 Reasons to Use Reusable Grocery Bags. Retrieved April 11, 2018, from https://www.reusethisbag.com/articles/25-reasons-to-go-reusable/

Rainie, L, Perrin, A. (2017, June 28). 10 Facts About Smartphones as the iPhone Turns 10. Retrieved April 11, 2018, from http://www.pewresearch.org/fact-tank/2017/06/28/10-facts-about-smartphones/

Miller, Andrea. (2017, August 2). A Stressed-Out America Seeks Comfort In Stress Balls. Retrieved April 11, 2018, from https://www.asicentral.com/news/web-exclusive/august-2017/a-stressed-out-america-seeks-comfort-in-stress-balls/

Lou, L. (2016, July 18). This is What Americans Are Doing During Their Lunch Breaks. Retrieved April 11, 2018, from https://www.pastemagazine.com/articles/2016/07/lunch-break.html

Statistic Brain. (2018). Sunglasses Industry Statistics. Retrieved April 11, 2018, from https://www.statisticbrain.com/sunglasses-industry-statistics/

Ismail, K. (2016, July 4). 6 Psychological Benefits of Writing Things Down. Retrieved April 11, 2018, from https://www.shopify.com/content/6-psychological-benefits-of-writing-things-down