Other Lessons in This Course
- Top 10 Advertising Jingles of All Time
- 20 of Our Most Unusual Promotional Products
- Top 10 Advertising Jingles of All Time
- The 10 Best Branding Slogans of All Time
- History of TV Ads
- How Did the Frisbee Get its Name?
- What are the Different Versions of USB
- Types of USB Flash Memory
- How to Motivate and Retain Your Employees
- Different Types of Portable Chargers
- What is Branding and Why is It Important?
Greetings! There's nothing I love more than to chill out after a long day at the office, grab a tumbler full of my favorite beverage, and listen to great jingles. This might seem a little odd to you, but I'm also a stress ball. We're a unique breed. Anyways, I had my colleagues compile our favorite jingles from past and present and put them all in this list. Yes, they will probably get stuck in your head.
A Gaggle of Jingles
Think about the last time a commercial came on television or the radio. Do you ever sing along to the ones you know? We sure do! Good jingles are what put a company on the map, so we decided to narrow down all of the wonderful company trademark songs to the top 10.
In order to make this list, the jingles had to meet a few criteria:
First, they obviously had to be memorable. Some might say they are annoyingly catchy. If we woke up with the jingle stuck in our heads on more than one occasion, that went in the tune's favor.
Second, they had to be at least a few years old. A classic jingle has to withstand the test of time, and should be recalled even if it hasn't been played on the air for a while.
Lastly, they had to be creative. A good jingle is only half the battle. You have to pair it with a great commercial to make sure the jingle gets the reaction you're hoping for.
1) Nationwide "Is on Your Side"
Selling insurance can't be an easy task. It's probably one of the more boring products that's sold, but it's something people have to purchase. This tends to make them unwilling to spend more time than necessary on choosing a plan. The folks at Nationwide found a way to make it interesting. Not only is their jingle "Nationwide is on Your Side" catchy, but their commercials are pretty funny. The most recent ones with NFL quarterback Peyton Manning are particularly memorable.
2) FreeCreditReport.com "The Band Commercials"
The band members in these popular commercials appeared as everything from pirates in a restaurant to guys living in their in-laws' basement. There were nine commercials for the company, and we're guessing you could probably recite some of the lyrics even after all these years. You've struck jingle gold when you can change up the song, but still make it memorable for years and years to come.
3) McDonald's "I'm Lovin' It"
Speaking of an older jingle, McDonald's "I'm Lovin' It" has actually been around since September 2003. It started in Germany, but caught on like wildfire throughout the world in no time. You don't even need the lyrics any more to know it's a commercial for the fast food giant. All you need to hear is "bah dah bah bah bah," and you can see the golden arches in your mind. Makes you want some warm French fries, doesn't it?
4) State Farm "Like a Good Neighbor"
Prior to becoming a world famous singer/songwriter, Barry Manilow cut his teeth on making jingles. State Farm can thank him for coming up with "Like a Good Neighbor, State Farm Is There" in 1971. He reportedly only made $500 for the song—a pretty good deal for the insurance company (stay tuned—this isn't the last you've heard of Mr. Manilow). One of the reasons this jingle made the list is the company's creative uses for it throughout the years. Most recently, people sing it in the commercial and then an insurance agent pops up to help them with their issue.
5) Alka-Seltzer "Plop Plop, Fizz Fizz, Oh, What a Relief it is"
Alka-Seltzer's mascot Speedy was first in a commercial for the company in 1951, and debuted the famous jingle "Plop Plop, Fizz Fizz, Oh What a Relief it is." The jingle definitely stands the test of time. The company doesn't use the first part of the jingle all that often, but still uses the "oh, what a relief it is" tagline in their commercials. We're sure it brings back a sense of nostalgia for some people.
6) Meow Mix
You know you have an instant jingle classic when all you need is one word set to some music. All we have to do is say the word "meow," and we can hear the Meow Mix jingle in our heads. Plus, this iconic jingle went viral before going viral was a thing. No doubt it drove non-cat lovers (and probably some others who do like cats) crazy, but it was effective nonetheless.
7) Subway "Five Dollar Foot Long"
When the "Five Dollar Foot Long" commercial made its debut, it immediately captured the attention of its audience. Subway had several commercials made with the same song, and we'd be lying if we said we never sang along to the commercial. Even celebrities were getting in on the act. Although you can't get just any sub for $5 anymore, the deal still comes back every once in a while, bringing with it that iconic jingle. It also has the uncanny ability to make us all crave an Italian BMT foot long.
8) Band Aid "Stuck on Band Aid Brand"
We told you Barry Manilow would make it back on the list. The famous Band Aid brand song was created by the singer in the 1980s. There were several commercials with the tune sung by kids and adults, and even in different languages! Band Aid brought back the ad campaign in 2007 with a brand new commercial sung by smaller kids. Hearing the song once is enough to get it stuck in your head forever.
9) Empire "Empire Today"
Empire Carpet has had the same jingle for years and years. The company, founded in the Chicagoland area, incorporated its phone number into its jingle. It's the only one on our list to do so, and it's pretty clever in our book. We didn't even have to hear the jingle to know the number (800-588-2300) by heart.
10) Kit Kat "Give Me a Break"
The Kit Kat theme song was famous long before Andy from "The Office" forgot the lyrics. It's hard to forget such a catchy song. In some of its more recent commercials, Kit Kat doesn't even use the words anymore. Instead, it uses sounds from a vending machine and the candy bar breaking to create the jingle. We know you're just like us and every time you hear that commercial, you still sing the words and crave some delicious milk chocolate.
I've been around for a long time, and I can assure you these are some of the greats. I know because I have them all downloaded on my phone. You could argue for including other jingles on this list, but when you look over the last few years, these ones stand out. A good jingle sticks in your head long after the commercial is over, and the really great ones are memorable after just one viewing. Catchy jingles might annoy you, but they are very effective advertisements. So go ahead—whistle, sing, or hum along to your favorite jingle!