The Purpose of a Logo
Your logo is often times the first impression people will have of your company. Whether it's on the sign outside your business, on a business card, or on your website, it's the calling card that represents who you are as a business. It's most likely what a customer will remember after they've left.
A good logo conveys some kind of metaphor as a printed design and effectively communicates the intended message or image. This requires an eye for images, color, text, style, and geometric proportion. A logo that is representative of a company, organization, event, or campaign will best deliver the desired message.