What is a Logo?
A logo is a wordmark, graphic image, abstract symbol, or combination of each that is used to visually identify an organization. It only becomes associated with a brand through consistent use and a ton of exposure.
Consumers need 5 to 7 impressions before they recognize a business's logo. That's why it's important to use your company logo everywhere, from billboards to t-shirts to product packaging. The more people who see your logo, the more memorable you'll be as a company.