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The Psychology of a Good Promo

How Do You Choose a Promotional Product?

What makes a good promotional item? You know, I've heard scholars of the ancient world spent decades, even centuries, studying deep philosophical questions like that one.

I can see why, too! There's a lot that goes into picking the right promotional product for your business. Knowing this to be true, I've assembled the best pieces of shopping advice that I've heard over the years, and turned it into one amazing course!

The Syllabus

How Do You Choose a Promotional Product?

Start with this lesson if you want to learn about all the factors you should consider when picking the right promotional item for your business.

Stay Organized with Our Promotional Product Checklist!

Keep the ordering process under close watch with our Promotional Product Checklist, helping you stay organized every step of the way!

Products Your Customers Won’t Stop Talking About

You want your company to be the talk of the town (and getting the whole world talking would be even better). Check out this list of promotional items that are sure to build your organization's buzz!

How Many Promotional Products Should I Order?

We'll be revisting math class to predict the amount of promotional products you'll need. Learn what order size works best based on your budget or event.

Budget Promos with a Punch!

Learn which promotional products have the greatest impact, and are most likely to catch a customer's eye. Disclaimer: No punches actually thrown during this lesson!

10 Promotional Products Sure To Fail

One part of promotional product psychology is understanding what your customers will enjoy, and what they'll be less than enthused about. After this lesson, you'll know which products are best for your brand!

Custom vs. Standard Stress Balls

We'll take a look at the pros and cons of coming up with your own custom stress ball design versus ordering a standard-shaped stress toy.

Beware of Budget Pens - You Get What You Pay For!

The budget pen is a tricky little item! Learn when a budget pen is a great idea for a giveaway and times when it's not the best choice.

Further Reading

The Anatomy of Pens and Pencils

Curious about the different parts of pens and pencils? Read here to find out more.