The Good: Extra powerful LED, inexpensive, key chain attachment.
The Bad: Battery not replaceable*, very small and can be overlooked or lost.
The Bottom Line: If you're starting small or adding onto a large project, using the custom Rectangle LED Light is a bright idea.
Design (7.5/10): (top)
The personalized Rectangle LED Light is a sleekly designed tool that will become a valuable asset to anyone who carries it. Thin enough to easily fit into a pocket, purse, briefcase, glove compartment or even thinner items like a padfolio or wallet, this item is very convenient, but it comes at the price of being easily lost or overlooked. The imprint was not perfectly opaque, but it also could not be scratched or rubbed off despite repeated efforts. The only additional deterioration the logo will suffer will be wear and tear from being on an elaborate keychain or backpack zipper pull.
Features (8/10): (top)
While the unit can be unscrewed and the battery could be replaced, the time, effort and cost involved in getting a new battery and installing it are worth the price of buying a new Rectangle LED Light. The screws are very tiny and can only be unscrewed with an eyeglass screwdriver or the tip of a knife, which raises safety concerns. The item is available in multiple colors (black, red, and blue), all with a blue LED light. White and yellow imprints really pop on all three of these colors, so feel free to mix and match to reach your order total. The light turns on very easily with the press of a button and turns off when the button is released. The keychain mechanism makes it very easy to clip to other promotional products like a Carabiner Pen or Plastic Bottle and Can Opener for a complete customized package.
Price (8/10): (top)
In terms of pricing, the custom Rectangle LED Light falls on the very inexpensive end of the spectrum. More expensive promotional items that include LED are part of a Swiss Army knife or a larger desk set. The low price of the Rectangle LED Light allows you to combine it with other promotional items to create a personalized package on your own terms.
Whether alone or part as a larger promotional package, the customized Rectangle LED Light stands out. Inexpensive enough to be handed out fairly indiscriminately at trade shows, this item will appeal across a wide demographic. However, with all key chains, you do risk deterioration of the custom logo if the recipient carries a lot of keys on their key ring or is particularly active with it. But if you want to stop losing stuff behind your computer or losing customers to your competition, the personalized Rectangle LED Light can brighten your business' future.
Published by Jana Tropper
Date of Publication: Mar. 5, 2008
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