Mission EnduraCool Towel

Now, let's be clear: on the surface, it's an instant cooling towel made from performance fabric. The fabric instantly cools when it gets wet, whether from water or sweat, and a simple wring-out and a snap will reactivate the cooling properties. EnduraCool lasts up to 2 hours, and it breathes like nothing we've ever seen before.

Any questions? Yes, you in the back. Johnson. Go ahead. You'd like to know how it's cleaned? Good question. Just like any full-size towel, it's reusable and machine-washable with detergent. I also forgot to mention that this cooling towel is armed with UPF50 protection against harmful sun rays. It's a diligent little fella.

Now, if you'll direct your attention to the slides, I'll show you a few more towel features:

• Designed for all sports, from basketball to golf
• Chemical-free
• Decoration via a tone-on-tone look, with water-based inks, to preserve the soft feel

Okay, I think that covers just about everything. If there are no more questions, then I strongly recommend giving the Mission EnduraCool Towel your full attention! Go forth and conquer.