Move over Barbie and Cabbage Patch Kids, there’s a new group of doll makers around, all on a mission to change the face of beauty as we know it! Girls and women everywhere struggle with their self-esteem and this is something The Ragbaby Exchange hopes to change through custom doll-making. By creating your very own doll, you’re able to feel strong and beautiful just the way you are. This message resonates with our team at Quality Logo Products®, and we’re proud to honor The Ragbaby Exchange as our Give Your Brand a Hand recipient for May 2017.

Our Give Your Brand a Hand initiative is meant to give organizations like Sherri’s the chance to get the marketing materials they need to be successful. Applicants who make less than $1 million in annual revenue and have fewer than 50 employees can enter for their chance at securing $500 in free promotional products. Our team hand-picks the recipients based on their organization’s mission and their answer to the question: “What would you do with $500 in promo items?” For founder of Ragbaby Exchange Sherri Lumpkin that answer is simple: “I would use this award to promote my Raising a Superhero program at fairs and conferences. Once the kids value themselves, they now being to value others. This program needs marketing to bring understanding to people.”

Feeling empowered and deserving of love is worth every stitch and each story is powerful. Sherri has brought her unique program to homeless shelters, museums, schools, and domestic violence survivors with the goal of increasing self-worth among at-risk girls and women. One such example is that of a 16-year-old girl at a youth and rehabilitation facility in Washington DC who was hesitant about creating her own doll, but soon changed her mind when she realized how powerful her words and beauty could be. At the end of the doll making, the young girl said, “I did not want to make a doll, it didn’t make any sense, but once I was making it and started stuffing the love notes into the doll, I realized that nobody had put love into me. This is what I want to do for my baby because nobody’s ever done it for me.” This is just one example of the power these dolls have on their creators. From sending dolls to Uganda to doing cross-cultural swaps to seeing women in prison send dolls to their children at home, this program has made a significant impact on the lives of many women.

“[Through Raising a Superhero], the children find out what powers they need and what things they need to do with this power and how they can either change the world or change something in themselves that they fear.” – Founder, Sherri L.

Thanks to the marketing boost, Sherri was able to order custom bracelets and keychains to promote her Raising a Superhero program. Using these promos, Sherri’s message reached hundreds more people and she was able to focus her funding on the custom capes and certifications that come with the program. Children ages 4 – 11 and their parents are invited to attend the workshop and focus on their own superpower. The point of this program is to show young girls they don’t need Batman or Superman… they can be their own hero.

At Quality Logo Products®, our Give Your Brand a Hand initiative gives small businesses like The Ragbaby Exchange the chance to get the marketing materials they need to spread awareness. Speaking with Sherri about her business, it’s clear she has unbridled enthusiasm and passion for the message she’s trying to send. Give Your Brand a Hand is our way of saying we stand behind Sherri’s powerful message and showing our support for small business owners like her who are trying to make a difference in the world.

It was truly an honor working with Sherri and we can’t wait to help another organization spread awareness for their cause. Are you a small business owner looking for a marketing boost? Enter for your chance to get a helping hand by telling us your unique story at!

Learn more about Give Your Brand a Hand by checking out the video below:

About the author

Alyssa Mertes

Alyssa is a promo expert with over three years of experience in the industry. Her passion for writing has led to a BA in English & Communications from Aurora University and work published for the Advertising Specialty Institute and The Bolingbrook Sun Times.