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Let’s find the best colors for your promotional items!
Color is powerful. It affects the way people think of your brand. For that reason, choosing your swag colors isn’t something you should take lightly!
Luckily, this guide is here to help you. Use it to find the best colors for your promotional swag.
Click on a color below to get its meaning, description, and codes.
Amber is the color of security, protection, safety, and hazards.
HEX: #FFBF00
RGB: 255, 191, 0
CMYK: 0, 25, 100, 0
Amethyst is the color of luxury, indulgence, prestige, status, and royalty.
HEX: #9966CC
RGB: 153, 102, 204
CMYK: 25, 50, 0, 20
Apricot is the color of joy, happiness, optimism, hope, and positive changes.
HEX: #FBCEB1
RGB: 251, 206, 177
CMYK: 0, 18, 29, 2
Aqua is the color of youth, dreaminess, energy, fun, and vivaciousness.
HEX: #0AFFFF
RGB: 10, 255, 255
CMYK: 96, 0, 0, 0
Aquamarine is the color of hope, vitality, universal harmony, the rebirth of energy, and the act of letting go.
HEX: #7FFFD4
RGB: 127, 255, 212
CMYK: 50, 0, 17, 0
Baby blue is the color of birth, new life, youth, playfulness, peace, serenity, and relaxation.
HEX: #BCD4E6
RGB: 188, 212, 230
CMYK: 18, 8, 0, 10
Beige is the color of simplicity, plainness, dependability, comfort, and trust.
HEX: #F5F5DC
RGB: 245, 245, 220
CMYK: 0, 0, 10, 4
Black is the color of sophistication, poise, elegance, grief, fear, death, evil, and remorse.
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100
Blue Iris is the color of hope, wisdom, trust, spirit, faith, meditation, and relaxation.
HEX: #5A4FCF
RGB: 90, 79, 207
CMYK: 57, 62, 0, 19
Blue is the color of tranquility, peace, relief, calmness, sadness, freedom, imagination, inspiration, and depression.
HEX: #0000FF
RGB: 0, 0, 255
CMYK: 100, 100, 0, 0
Gunmetal is the color of toughness, danger, strength, and durability.
HEX: #967444
RGB: 150, 116, 68
CMYK: 0, 23, 55, 41
Brown is the color of reliability, stability, honesty, practicality, earthiness, comfort, reassurance, and being laidback.
HEX: #964B00
RGB: 150, 75, 0
CMYK: 0, 50, 100, 41
Bubblegum pink is the color of innocence, childhood, fun, adventure, and excitement.
HEX: #FFC1CC
RGB: 255, 193, 204
CMYK: 0, 24, 20, 0
Burgundy is the color of sophistication, confidence, ambition, pride, elegance, and relishing the moment.
HEX: #800020
RGB: 128, 0, 32
CMYK: 0, 100, 75, 50
Burnt orange is the color of warmth, enthusiasm, optimism, transformation, and positive change.
HEX: #CC5500
RGB: 204, 85, 0
CMYK: 0, 58, 100, 20
Burnt sienna is the color of earthiness, ruggedness, rurality, and being outdoors.
HEX: #E97451
RGB: 233, 116, 81
CMYK: 0, 50, 65, 9
Cerise is the color of partying, fun, excitement, glamour, chicness, style, and charisma.
HEX: #DE3163
RGB: 222, 49, 99
CMYK: 0, 78, 55, 13
Cerulean is the color of peace, harmony, calmness, stillness, tranquility, and serenity.
HEX: #007BA7
RGB: 0, 123, 167
CMYK: 100, 26, 0, 35
Champagne is the color of celebration, festivity, luxury, elegance, refinement, and lavishness.
HEX: #F7E7CE
RGB: 247, 231, 206
CMYK: 0, 6, 17, 3
Charcoal is the color of industriousness, energy, productiveness, power, stability, reliability, competence, and hard work.
HEX: #36454F
RGB: 54, 69, 79
CMYK: 32, 13, 0, 69
Chartreuse is the color of distinction, individuality, originality, self-expression, and uniqueness.
HEX: #7FFF00
RGB: 127, 255, 0
CMYK: 50, 0, 100, 0
Chili Pepper is the color of zest, spice, passion, adventure, and taking chances.
HEX: #E32227
RGB: 227, 34, 39
CMYK: 0, 85, 83, 11
Chocolate is the color of indulgence, luxury, bliss, and pleasure.
HEX: #7B3F00
RGB: 123, 63, 0
CMYK: 0, 49, 100, 52
Cinnamon is the color of grounding, security, rejuvenation, restoration, and healing.
HEX: #D2691E
RGB: 210, 105, 30
CMYK: 0, 50, 86, 18
Cobalt is the color of productivity, self-reliance, efficiency, hard work, and intuitiveness.
HEX: #0047AB
RGB: 0, 71, 171
CMYK: 100, 58, 0, 33
Cognac is the color of prestige, affluence, maturity, respect, and status.
HEX: #9A463D
RGB: 153, 70, 61
CMYK: 0, 55, 60, 40
Coral is the color of warmth, acceptance, lightheartedness, friendliness, and positivity.
HEX: #F88379
RGB: 248, 131, 121
CMYK: 0, 47, 51, 3
Cornflower blue is the color of cheerfulness, joy, and being carefree.
HEX: #6495ED
RGB: 100, 149, 237
CMYK: 58, 37, 0, 7
Cream is the color of softness, indulgence, decadence, elegance, class, and sophistication.
HEX: #FFFDD0
RGB: 255, 253, 208
CMYK: 0, 1, 18, 0
Crimson is the color of noteworthiness, distinction, standing out, vigor, passion, love, and affection.
HEX: #DC143C
RGB: 220, 20, 60
CMYK: 0, 91, 73, 14
Cyan is the color of liveliness, energy, youth, tranquility, and relaxation.
HEX: #00FFFF
RGB: 0, 255, 255
CMYK: 100, 0, 0, 0
Dusty pink is the color of sentimentality, mature love, affection, romance, and timeless elegance.
HEX: #D58A94
RGB: 213, 138, 148
CMYK: 0, 35, 31, 16
Ecru is the color of elegance, subtlety, grace, sophistication, refinement, and understated beauty.
HEX: #C2B280
RGB: 194, 178, 128
CMYK: 0, 8, 34, 24
Emerald is the color of clarity, foresight, prosperity, wealth, and good fortune.
HEX: #29AB87
RGB: 41, 171, 135
CMYK: 76, 0, 21, 33
Freesia is the color of friendship, giving, thoughtfulness, and unconditional love.
HEX: #F6C324
RGB: 246, 195, 36
CMYK: 0, 21, 85, 4
Fuchsia is the color of confidence, assertiveness, self-assurance, liveliness, excitement, and boldness.
HEX: #FF77FF
RGB: 255, 119, 255
CMYK: 0, 53, 0, 0
Gold is the color of affluence, power, wealth, success, prestige, achievement, and fame.
HEX: #D4AF37
RGB: 212, 175, 55
CMYK: 0, 17, 74, 17
Goldenrod is the color of community, togetherness, support, and intimacy.
HEX: #DAA520
RGB: 218, 165, 32
CMYK: 0, 24, 85, 15
Gray is the color of maturity, wisdom, boredom, dullness, silence, unclarity, complexity, or incomprehension.
HEX: #808080
RGB: 128, 128, 128
CMYK: 0, 0, 0, 50
Green is the color of jealousy, growth, newness, prosperity, luck, renewal, and environmentalism.
HEX: #008000
RGB: 0, 128, 0
CMYK: 100, 0, 100, 50
HEX: #2C3539
RGB: 44, 53, 57
CMYK: 23, 7, 0, 78
Hot pink is the color of youthfulness, vibrancy, rebelliousness, boldness, and being fun-loving.
HEX: #E31C79
RGB: 227, 28, 121
CMYK: 0, 95, 9, 0
Indigo is the color of intuition, spirituality, wisdom, mystery, insight, prophecy, and magic.
HEX: #4B00B2
RGB: 75, 0, 130
CMYK: 42, 100, 0, 49
Ivory is the color of elegance, refinement, antiquity, vintage sensibilities, and classic beauty.
HEX: #FFFFF0
RGB: 255, 255, 240
CMYK: 0, 0, 6, 0
Jade is the color of prosperity, success, longevity, and good luck.
HEX: #00A86B
RGB: 0, 168, 107
CMYK: 100, 0, 36, 34
Jasmine is the color of love, beauty, purity, and sensuality.
HEX: #F8DE7E
RGB: 248, 222, 126
CMYK: 0, 10, 49, 3
Jungle green is the color of exploration, adventure, travel, and discovery.
Kelly green is the color of luck, fate, and good fortune.
HEX: #4CBB17
RGB: 76, 187, 23
CMYK: 59, 0, 88, 27
Khaki is the color of trust, safety, levelheadedness, seriousness, and dependability.
HEX: #C3B091
RGB: 195, 176, 145
CMYK: 0, 10, 26, 24
Lavender is the color of fragility, vulnerability, sensitivity, tenderness, purity, serenity, and grace.
HEX: #E6E6FA
RGB: 230, 230, 250
CMYK: 8, 8, 0, 2
Lemon is the color of freshness, clarity, purification, and mental stimulation.
HEX: #FAFA33
RGB: 250, 250, 51
CMYK: 0, 0, 80, 2
Lilac is the color of kindness, love, romance, beauty, gentleness, renewal, and positive changes.
HEX: #C8A2C8
RGB: 200, 162, 200
CMYK: 0, 18, 0, 22
Lime is the color of fun, adventurousness, wildness, energy, and vitality.
HEX: #C7EA46
RGB: 199, 234, 70
CMYK: 15, 0, 70, 8
Magenta is the color of character, self-confidence, uniqueness, transformation, and empowerment.
HEX: #FF00FF
RGB: 255, 0, 255
CMYK: 0, 100, 0, 0
Maroon is the color of class, sophistication, wisdom, maturity, and integrity.
HEX: #800000
RGB: 128, 0, 0
CMYK: 0, 100, 100, 50
Mauve is the color of romance, sentimentality, nostalgia, delicateness, and dreaminess.
HEX: #E0B0FF
RGB: 224, 176, 255
CMYK: 12, 31, 0, 0
Midnight blue is the color of mystery, depth, wisdom, subconscious, and intuition.
HEX: #191970
RGB: 25, 25, 112
CMYK: 78, 78, 0, 56
Millennial pink is the color of youth, equality, influencing, presence, and defying social expectations.
HEX: #F3CFC6
RGB: 243, 207, 198
CMYK: 0, 15, 19, 5
Mimosa is the color of cheer, hope, and rejuvenation.
HEX: #FFF4BC
RGB: 255, 244, 188
CMYK: 0, 4, 26, 0
Mint is the color of freshness, newness, soothing, well-being, assurance, and cleanliness.
HEX: #98FB98
RGB: 152, 251, 152
CMYK: 39, 0, 39, 2
Navy blue is the color of integrity, dignity, seriousness, and knowledge.
HEX: #202A44
RGB: 32, 42, 68
CMYK: 94, 73, 5, 69
Ochre is the color of open-mindedness, adaptability, and flexibility.
HEX: #CC7722
RGB: 204, 119, 34
CMYK: 0, 42, 83, 20
Olive is the color of friendship, peace, healing, empathy, and reconciliation.
HEX: #808000
RGB: 128, 128, 0
CMYK: 0, 0, 100, 50
Orange is the color of youth, enthusiasm, energy, warmth, vivaciousness, and feeling social.
HEX: #FFA500
RGB: 255, 165, 0
CMYK: 0, 35, 100, 0
Orchid is the color of fertility, maturity, refinement, beauty, charm, and love.
HEX: #DA70D6
RGB: 218, 112, 214
CMYK: 0, 49, 2, 15
Peach is the color of longevity, immortality, vitality, energy, and endurance.
HEX: #FFE5B4
RGB: 255, 229, 180
CMYK: 0, 10, 29, 0
Pearl is the color of wisdom, enlightenment, purity, innocence, wealth, and good fortune.
HEX: #F8F6F0
RGB: 248, 246, 240
CMYK: 0, 1, 3, 3
Periwinkle is the color of purity, friendship, memories, peace, and everlasting love.
HEX: #CCCCFF
RGB: 204, 204, 255
CMYK: 20, 20, 0, 0
Pewter is the color of functionality, pristineness, cleanliness, practicality, and sturdiness.
HEX: #E9EAEC
RGB: 233, 234, 236
CMYK: 1, 1, 0, 7
Pink is the color of femininity, beauty, playfulness, flirtation, and sweetness.
HEX: #FFC0CB
RGB: 255, 192, 203
CMYK: 0, 25, 20, 0
Pistachio is the color of health, happiness, and good luck.
HEX: #93C572
RGB: 147, 197, 114
CMYK: 25, 0, 42, 23
Plum is the color of perseverance, thriving, flourishing, resilience, determination, and fruitfulness.
HEX: #673147
RGB: 103, 49, 71
CMYK: 0, 52, 31, 60
Puce is the color of oddities, unusualness, strangeness, and peculiarity.
HEX: #CC8899
RGB: 204, 136, 153
CMYK: 0, 33, 25, 20
Purple is the color of pride, royalty, nobility, luxury, and indulgence.
HEX: #800080
RGB: 128, 0, 128
CMYK: 0, 100, 0, 50
Red is the color of strength, appetite, passion, love, energy, urgency, and anger.
HEX: #FF0000
RGB: 255, 0, 0
CMYK: 0, 100, 100, 0
Rose gold is the color of style, elegance, luxury, passion, and romance.
HEX: #D38D85
RGB: 211, 141, 133
CMYK: 0, 33, 37, 17
Rose quartz is the color of emotional healing, joy, self-care, compassion, and unconditional love.
HEX: #F7CAC9
RGB: 247, 202, 201
CMYK: 0, 18, 19, 3
Royal blue is the color of trust, loyalty, responsibility, reliability, authority, prestige, and influence.
HEX: #0504AA
RGB: 5, 4, 170
CMYK: 97, 98, 0, 33
Ruby is the color of wealth, fortune, prosperity, and success in love.
HEX: #E0115F
RGB: 224, 17, 95
CMYK: 0, 81, 51, 12
Rust red is the color of decay, neglect, abandonment, and faded glory.
HEX: #AC1E07
RGB: 172, 30, 7
CMYK: 0, 83, 96, 33
Sage is the color of immortality, health, superstition, wisdom, and spiritualism.
HEX: #9DC183
RGB: 157, 193, 131
CMYK: 19, 0, 32, 24
Salmon is the color of abundance, fertility, renewal, health, vitality, and adaptability.
HEX: #FF9999
RGB: 255, 153, 153
CMYK: 0, 40, 40, 0
Sand dollar is the color of rebirth, renewal, transformation, freedom, and choosing your own path in life.
HEX: #DECDBE
RGB: 222, 205, 190
CMYK: 0, 8, 14, 13
Sapphire is the color of truth, commitment, sincerity, and faithfulness.
HEX: #0F52BA
RGB: 15, 82, 186
CMYK: 92, 56, 0, 27
Scarlet is the color of courage, daring, boldness, and valor.
HEX: #FF2400
RGB: 255, 36, 0
CMYK: 0, 86, 100, 0
Seafoam is the color of health, wellness, vitality, restoration, and renewal.
HEX: #93E9BE
RGB: 147, 233, 190
CMYK: 37, 0, 18, 9
Seashell is the color of fertility, maturity, self-reliance, growth, independence, and eternal life.
HEX: #FFF5EE
RGB: 255, 245, 238
CMYK: 0, 4, 7, 0
Sepia is the color of antiquity, timelessness, nostalgia, and old-fashioned sensibilities.
HEX: #704214
RGB: 112, 66, 20
CMYK: 0, 41, 82, 56
Serenity blue is the color of peacefulness, tranquility, relaxation, and serenity.
HEX: #B1C9E8
RGB: 177, 201, 232
CMYK: 24, 13, 0, 9
Silver is the color of wealth, prosperity, fortune, success, glamour, charm, and poise.
HEX: #C0C0C0
RGB: 192, 192, 192
CMYK: 0, 0, 0, 25
Sky blue is the color of hope, freedom, imagination, open-mindedness, and possibilities.
HEX: #ADD8E6
RGB: 173, 216, 230
CMYK: 25, 6, 0, 10
Slate is the color of sophistication, depth, quality, trust, balance, and inner harmony.
HEX: #657383
RGB: 101, 115, 131
CMYK: 23, 12, 0, 49
Tan is the color of stability, comfort, reliability, and feeling at home.
HEX: #D2B48C
RGB: 210, 180, 140
CMYK: 0, 14, 33, 18
Tangerine is the color of playfulness, spontaneity, happiness, and living in the current moment.
HEX: #F28500
RGB: 242, 133, 0
CMYK: 0, 45, 100, 5
Taupe is the color of professionalism, sophistication, neutrality, modernity, practicality, and simple living.
HEX: #483C32
RGB: 72, 60, 50
CMYK: 0, 17, 31, 72
Teal is the color of morality, balance, stability, trust, integrity, virtuousness, and fairness.
HEX: #008080
RGB: 0, 128, 128
CMYK: 100, 0, 0, 50
Tiger Lily is the color of humility, confidence, self-assurance, and pride.
HEX: #E2583E
RGB: 219, 135, 128
CMYK: 0, 38, 42, 14
Turquoise is the color of balance, peace, stability, contentment, happiness, and clarity.
HEX: #40E0D0
RGB: 64, 224, 208
CMYK: 71, 0, 7, 12
Violet is the color of wisdom, instinct, rebelliousness, mystery, modesty, love, and remembrance.
HEX: #8F00FF
RGB: 143, 0, 255
CMYK: 44, 100, 0, 0
White is the color of purity, cleanliness, sterility, innocence, simplicity, blankness, and minimalism.
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Yellow is the color of joy, happiness, positivity, hope, optimism, caution, and cowardice.
HEX: #FFFF00
RGB: 255, 255, 0
CMYK: 0, 0, 100, 0
According to the University of Ottawa, we associate colors with specific emotions “because colors are present in our environment.”
The swag you order is inevitably part of that environment. People are going to have an emotional response based solely on the color of your promotional items.
The more aware you are about color meanings, the better you’ll be at representing what your brand is all about!
Here’s an example. Take a look at these custom mugs!
Cobalt brings to mind productivity. By seeing it on a mug, you’ll want to more coffee and get to work!
Pink is a playful, feminine color. It’s commonly associated with beauty and fashion, so pink mugs seem trendy and stylish.
Overall, you can use color meanings to make a more informed shopping decision for your promotional items.
Your customers will form an opinion about their promotional products within 90 seconds, and up to 90% of that judgment comes from the colors alone. 90%!
Color has a lot of power, and you need to choose it wisely. Do you need inspiration? Here are the top color choices at Quality Logo Products!
Keep in mind, color is hard to quantify. Some products have more than one color or have accent colors.
Plus, each vendor has their own definition of how a color should look. Royal blue, for instance, may look different on one mug than it does on another.
In any case, you should always be mindful when selecting your swag colors. They send a message about your brand!
According to the Interaction Design Foundation, color symbolism is the individual meaning we ascribe to various colors. We respond to color based on our own biology, culture, personality, and experiences. We also have collective thoughts on color formed by their use in pop culture and advertising.
Color meaning is found in our everyday lives, from the movies we watch to the holidays we celebrate. We feel a certain way based solely on color use.
Keep this in mind when choosing the product colors and imprint colors for your promotional items!