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Marketing Budgets: Why They’re the First Cost Cut, and Why They Should Be the Last

Whenever a recession or any kind of economic downturn hits, consumers and companies alike become more cautious with their money. Customers aren’t buying as much, which means that businesses have to find costs to cut to stay afloat. And since the customers aren’t buying, the thinking goes, why not cut advertising expenses? Statistics demonstrate how […]

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Spotlight: Give Your Brand a Hand Winner March 2016: Sweet Freedom Creamery

You’ve probably heard about craft beers and small-batch bourbon, as they’re super popular everywhere right now. What about artisan cheese? Well, that’s what the cheesemakers at Sweet Freedom Creamery in Fayetteville, Arkansas, are all about. Founded in 2013, Sweet Freedom Creamery creates small-batch cheeses made from locally sourced milk. They focus on high-quality products, fresh […]

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