Promotional products are a step ahead of other advertising strategies. Why? They’re a guaranteed way to get your brand in the hands of your customers. People aren’t going to hang on to a newspaper ad, and you can’t really use a TV commercial. Whether you give away personalized pens or custom tote bags, your customers will have more than just your brand to take home with them. Every time they jot a note with their pen or store items in their tote, they’ll remember their experience working with your company. You won’t find those impressions in any other form of advertising!
According to PPAI, promotional products are the most welcomed form of advertising by all generations.
- Visually appealing
The Advertising Specialty Institute, the promotional product industry’s largest membership organization, released a global study showcasing the power of promotional products. This research broke down the impact custom items like writing instruments and t-shirts have across the planet. The results show how truly impactful promotional products are when it comes to branding! These five promotional products are considered the most influential by consumers:
USB Drives In the United States, 91% of consumers keep their flash drives because they’re useful.
Outerwear Comfy, stylish jackets create a favorable opinion of the advertiser. 86% of consumers think more positively about a company after receiving promotional outerwear.
Drinkware Custom drinkware doesn’t just collect dust in a kitchen cabinet. 50% of U.S. consumers use their logoed cups or mugs 2-3 times a week.
Writing Instruments People love receiving customized pens and pencils to keep at home and the office. In fact, 50% of U.S. consumers own promotional writing utensils.
Performance Wear People in positions of manual labor turn to performance wear to get the job done. This is especially true in rural areas, where this gear is considered the most influential promotional product.
Companies spend billions of dollars each year on advertising efforts. The U.S. in particular is one of the largest markets in the entire world. With so many marketing options to choose from, it’s hard to whittle down which one is most effective. However, in a data-driven world, people are feeling over saturated by brand messages. Promos are a way to cut through the noise and give consumers something they’ll actually appreciate.