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The Power of Promotional Products

Promo products yield a return on investment beyond any other marketing strategy. They’re welcomed advertising with a high amount of recall for consumers. Don’t just take our word for it. Take a look at the powerful impact of a good promo!

Compare Advertising By Generations

Print

Print

Web

Web

Promos

Promos

Mobile

Mobile

TV Broadcast

Broadcast TV

Promotional products are a step ahead of other advertising strategies. Why? They’re a guaranteed way to get your brand in the hands of your customers. People aren’t going to hang on to a newspaper ad, and you can’t really use a TV commercial. Whether you give away personalized pens or custom tote bags, your customers will have more than just your brand to take home with them. Every time they jot a note with their pen or store items in their tote, they’ll remember their experience working with your company. You won’t find those impressions in any other form of advertising!

Consumer Actions Taken On Ads In Past Six Months

According to PPAI, promotional products are the most welcomed form of advertising by all generations.

  • Visually appealing
  • Functional
  • Entertaining
  • Reliable
  • Effective
  • Relevant

Which Promos Are Most Effective?

The Advertising Specialty Institute, the promotional product industry’s largest membership organization, released a global study showcasing the power of promotional products. This research broke down the impact custom items like writing instruments and t-shirts have across the planet. The results show how truly impactful promotional products are when it comes to branding! These five promotional products are considered the most influential by consumers:

How Promos Compare to Other Forms of Advertising

Companies spend billions of dollars each year on advertising efforts. The U.S. in particular is one of the largest markets in the entire world. With so many marketing options to choose from, it’s hard to whittle down which one is most effective. However, in a data-driven world, people are feeling over saturated by brand messages. Promos are a way to cut through the noise and give consumers something they’ll actually appreciate.