“Hey, great party–I loved shaking all those wet hands and knocking back those warm drinks!” said no one ever.

Koozies are among our bestselling promo products. They come in lots of colors, are easy to transport (for you and your recipients), have a range of price points, and people like using them. Because we have soooo many, we tested some of our favorites to find out which one is best – both at keeping a drink coolest longest and in terms of value for money. Cheers!

How Koozies Work

Koozies work in two ways:


  1. 1

    They act as an insulating barrier between your nice cold drink and the warm air outside, which keeps that cold in for longer.

  2. 2

    They absorb the condensation that forms on the outside of the bottle or can, which otherwise acts like a blanket that warms up your drink.


Some koozies do one of these and some do both – but we wanted to know which koozie does it best.

Method

  1. 1

    We collected koozies that fit a variety of drinks: 12oz soda cans, 12oz slimline energy drinks, pint glasses, and 12oz glass bottles.

  2. 2

    We refrigerated our drinks overnight to get them to a drinkable temperature – ideally in the mid-40s Fahrenheit.

  3. 3

    We took our drinks out of the fridge, put them in the koozies, then opened them. In that order, because nothing makes you feel stupider than trying to force an open drink into a koozie, as I learned.

  4. 4

    We measured the temperatures of the outside of the koozie/container, and of the liquid inside, and took a photo.


We repeated step four every 10 minutes for three hours, once indoors and once outdoors.

A photo of a woman holding out a can in a koozie towards the camera. The koozie is in a brown camo pattern with Hello. printed in white on the front.

Flipbooks

Indoor Test

Outdoor Test

Results

A photo of a green can in a brown camo koozie sitting on a piece of wood. The words YOUR DESIGN HERE are printed on the front in white.

The internal drink thermometer proved to be the most reliable. We looked at how much each drink increased in temperature over 30 minutes and three hours, inside and outside, and took an average across both locations. We calculated the percentage the drinks increased by, to account for variations in starting temperatures.


The ambient temperature for the inside test was about 79.7F and it was 86F outside, so these koozies worked hard!

Key Takeaways


A photo of four cans and a glass bottle in koozies, lined up against a brown wooden background. From left to right the koozies are brown camo, blue metal, red (the bottle), brown burlap, and yellow. They all have YOUR DESIGN HERE printed on the front.

Double-Walled Insulation Works

Most of our koozies are made of foam – either hard foam that holds its shape, like the Grip-It Can Cooler, or soft and flexible neoprene, which is the same material wetsuits are made of. These work by insulating your drink from the heat in your hand, while also wicking away the condensation.

However, our two standout koozies were both double-walled vacuum-insulated steel. These only do the insulating part, not the wicking part, but they do it so well that it’s enough. The outside of these koozies is steel, then there’s a gap, then there’s another steel wall, and then that’s where your drink goes. Between the walls is a vacuum, which means there’s no air. No air means the heat from outside the koozie can’t travel through this gap, so it can’t reach your can and heat up the liquid inside.

We also had a metal koozie with a thin foam lining, which wasn’t double-walled. This was the third most effective of the 12oz can koozies (i.e. of all the koozies this size, it had the third-lowest average increase after 30 minutes and 3 hours.) But it performed like a really good foam koozie, nowhere near the same as the double-walled koozies.

Two photos showing a light green foam koozie from above and the front. From above, you can see a hole in the bottom, and on the front you can see YOUR DESIGN HERE in black.

The Foam Koozies Varied in Effectiveness

The results from the bottle koozies were within just a few percentage points of each other, and ditto for the glass koozies. You might think it’s because they were all foam koozies, so you’d expect them to perform similarly. However, the foam koozies on the 12oz soda cans and 12oz energy drinks showed a wider range of change.

Excluding the metal koozies, for the 12oz soda cans, the difference between the lowest and highest average temperature increase after three hours was 14.8%. In other words, the 12oz soda can foam koozie with the lowest average change increased 14.8% less than the one with the highest average change. That’s quite a lot! For the energy drinks, it was 8.6%. So some koozies really are more effective than others, even when they’re made from very similar material.

Most of the Total Change Had Already Happened by 30 Minutes

If you’re thinking that three hours seems like a really long time to leave a drink unrefrigerated, you’re right, it’s straight-up uncouth. While you probably wouldn’t do that (not twice, anyway), leaving a drink out for 30 minutes seems way more likely. But even after just 30 minutes, all the drinks had already gained more than half of their final percentage increase.


Take the FoamZone Collapsible Can Cooler, which came middle-of-the-pack for our average temperature increase metrics. This drink’s temperature increased by an average of 48.4% over three hours. However, after 30 minutes, it had already increased by an average of 34.4% – which means that 71% of its temperature gain happened in the first 30 minutes.

A photo of two cans in koozies, one orange and one blue. They are sitting on a reflective surface and both have YOUR DESIGN HERE printed on the front.

That’s still better than the koozie-less 12oz can, which increased by an average of 50% after 30 minutes and 66.3% after three hours. So your best bet for enjoying a cold beverage on a warm day is to use a koozie and drink quickly!

Your Koozie Buying Guide

Now for the fun bit: The breakdown of which koozie we recommend based on price and your preferred container.

Photos of two koozies against a blue and pink background. One koozie is blue metal and has a can in it. The other is green foam and empty. Both have YOUR DESIGN HERE printed on the front.

For 12oz Classic Cans

If you want the most effective 12oz classic can koozie, go for the Swig Can Holder. Its triple insulation (combining a double wall, vacuum seal, and copper-plating) earned it the second-lowest percentage changes in the whole test (34.8% after three hours on average across both tests.)

However, if you’re not looking to spend over $15 per can holder, the Grip-It Can Cooler costs around $3 and took the silver medal in the 12oz can category, with an average temperature increase of 45.2% across both tests. Perhaps more relevantly, after 30 minutes, the Grip-It had only increased by an average of 29.5%, which is not that far off the Swig’s 24.6%.

For 12oz Slimline Energy Drinks

The Slim 2-in-1 Vacuum Insulated Can Holder was our top-performing can holder in the whole test, with an average increase of 23.1% after three hours. It’s also the most expensive, at around $35 per unit.

Photos of two slim cans in koozies, against a blue and pink background. One koozie is black metal, one is light blue foam, and they both have YOUR DESIGN HERE printed on the front.

If that’s outside your budget, the energy drink holder that had the second-lowest average temperature was the Pocket Coolie for Slim Cans. This one saw an average increase of 40.1%, which is significantly higher, but it also costs around $1.50 per unit, making it one of the least expensive options.

A photo of a brown glass bottle in a light green koozie with a black zip on the front, above an imprint of YOUR DESIGN HERE.

For a 12oz Glass Bottle

Our bottle coolies all performed similarly, but if you dig into the data and compare the percentage increases indoors (where the starting temperatures were closest), the clear winner is the Zipper Bottle Coolie, which saw an increase of 40% after three hours.

That’s the mid-priced option at around $2, but we should give credit to the cheapest bottle holder. At around $1 a unit, the Printed Bottle Coolie (Q28447) overperformed, with a lower average increase than the most expensive bottle holder, the Neoprene Bottle Buddy (Q77865).

For a Pint Glass

Your favorite!

If your heart is set on koozies for pint glasses, you’ve got two options to choose from in our test. The Stacia Deluxe Pint Glass Sleeve (Q59203) eked out the best average: a 57.5% average increase over three hours, compared to 59.3% for the Comfort Grip Cup Sleeve (Q55508). But in the indoor test, when the starting temperatures were within 1F of each other, the Comfort Grip Cup Sleeve had a lower percentage increase after 30 minutes and three hours. That difference was less than 2%, though, so just choose your favorite.

Two photos of koozies on a blue and pink background. One is grey with a burgundy trim and has a pint glass in it. The other is red and empty. They both have YOUR DESIGN HERE printed on the front.

If Your Budget Per Koozie Is…


A photo of a slim black foam koozie with YOUR DESIGN HERE printed on the front.

<$2: Pocket Coolie for Slim Cans (Q76190)

Costing around $1.50 per koozie, the Pocket Coolie for Slim Cans performed consistently well and had the second-lowest average percentage increase. Technically, the Printed Bottle Coolie (Q28447) had a lower average percentage change – but its starting temp outdoors was around 60F, which gave it an advantage.

A photo of a yellow foam tube koozie with YOUR DESIGN HERE printed on the front, against a blue and pink background.

$2-$5: Grip-It Can Cooler (Q78304)

The Grip-It Can Cooler is a big, solid foam tube and it managed to beat all the flexible neoprene options. It came out just ahead of the Stainless Steel Can Holder (our foam-lined metal tube), which costs about the same and had an average increase within 2% of the Grip-It after 30 minutes and three hours.

A photo of a can in a red metal koozie, with the Swig logo in silver on the front.

Over $5: Swig Can Holder (Q97552)

Both of our double-walled steel can holders cost considerably more than $5 and they performed similarly. However, since one costs more than double the other, we recommend the less expensive option, the Swig Can Holder. (To be fair, the Slim 2-in-1 Vacuum-Insulated Can Holder (Q92126) also doubles as a tumbler, but we have a whole other tumbler test for that.)

The Bottom Line

Koozies work, especially for people who can get through a 12oz drink in under 30 minutes – and that’s probably most people. If you’re catering to the slow sippers or people who want their drinks really cold for as long as possible, consider splashing out on one of the double-walled steel options: They’re pricey but effective.



Q# PRODUCT NAME IMAGE + VIDEO TYPE OF DRINK Average Temperature Percentage Change Over 30 Minutes Average Temperature Percentage Change Over 3 Hours VIEW PRODUCT
Q331 Deluxe Collapsible KOOZIE® Can Cooler
A photo of a blue can in a yellow koozie.
12oz Soda can 40.9% 60.0% View Product
Q707 Summit Collapsible KOOZIE® Can Cooler
A photo of a red koozie with The Marina in white.
12oz Soda can 37.6% 51.0% View Product
Q834 Personalized KOOZIE®
A photo of a black foam koozie with BOTTLE CAP BREWERY in white.
12oz Soda can 37.6% 53.6% View Product
Q4452 Zipper Bottle Coolie
A photo of a green foam bottle koozie with a zip.
12oz Bottle 28.4% 41.3% View Product
Q28439 Energy Drink Coolie
A photo of a black can in a pink koozie.
12oz Energy Drink 26.9% 40.8% View Product
Q28447 Bottle Coolie
A photo of a beer bottle in a green koozie with YOUR DESIGN HERE printed in white on the front.
12oz Bottle 22.5% 38.6 View Product
Q28494 Small Energy Drink Coolie
A photo of a small energy drink can in a lime green koozie with YOUR DESIGN HERE printed in white on the front.
12oz Energy Drink 29.8% 48.6% View Product
Q28510 Neoprene Kolder Kaddie
A photo of a 12oz soda can in a mint green koozie with YOUR DESIGN HERE printed in black.
12oz Soda Can 40.0% 55.4% View Product
Q55508 Comfort Grip Cup Sleeve
A photo of a lime green sleeve around a clear print glass.
Pint Glass 45.9% 59.3% View Product
Q57705 Kolder Kaddy Burlap Neoprene
A photo of a silver can in a burlap koozie with TIE the KNOT written in blue cursive on the front.
12oz Soda Can 41.9% 58.0% View Product
Q59203 Stacia Deluxe Pint Glass Sleeve
A photo of a clear pint glass in a purple sleeve with burgundy trim, with YOUR DESIGN HERE in white on the front.
Pint Glass 42.8% 57.5%  
Q69276 Slap Wrap Can Bottle Coolie
A photo of a red can in a foam koozie that's printed with a Sierra Nevada: Pale Ale ad.
12oz Soda Can 35.0% 52.1% View Product
Q70084 FoamZone Collapsible Can Cooler
A photo of a silver can in a red koozie with YOUR DESIGN HERE printed in white on the front.
12oz Soda Can 34.4% 48.4% View Product
Q76190 Pocket Coolie for Slim Can
A photo of a brown koozie printed with YOUR DESIGN HERE in white on the front.
12oz Energy Drink 27.7% 40.1% View Product
Q77865 Neoprene Bottle Buddy
A photo of a bottle in a turquoise koozie with a black zipper, printed with YOUR DESIGN HERE in black on the front.
12oz Bottle 22.3% 40.3% View Product
Q78109 Stainless Steel Can Holder
A photo of a silver metal koozie with KHUM on the front and a black foam lining.
12oz Soda Can 31.4% 46.8% View Product
Q78304 Grip-It Can Cooler
A photo of a yellow foam tube with YOUR DESIGN HERE printed in black.
12oz Soda Can 29.5% 45.2% View Product
Q92126 Slim 2-in-1 Vacuum Insulated Can Holder and Tumbler
A photo of a can in a slim metal black can holder.
12oz Energy Drink 14.6% 23.1% View Product
Q97552 Swig Can Holder
A photo of a silver can in a black metal can holder with swig in silver on the front.
12oz Soda Can 24.6% 34.8% View Product

Let our team of awesome, incredibly good looking,
and fun promo nerds help you select awesome promotional swag today!

Shop Now

Natasha Lavender

Natasha is an experienced writer and editor who has covered topics including technology, health and safety, business, and pop culture. Her work has been published by Good Housekeeping magazine, Forbes, Success, and more.

View all posts by Natasha Lavender