![Promotional Products Work: Why Promo Items are Your Hero [INFOGRAPHIC]](https://www.qualitylogoproducts.com/blog/wp-content/uploads/2013/02/promo-products-work-2012.jpg?width=325)
As you may or may not know, yesterday began the weeklong festivities of Promotional Products Work! Week! Sponsored by Promotional Products Association International (PPAI), this week from February 25th to March 1st is meant to celebrate the promo items we all hold dear.
And what better way to celebrate the effectiveness of one of the oldest, most trusted forms of advertising than by learning about how truly valuable promotional products are? In honor of this week, we’ve put together an infographic that lays out everything you need to know about promo items!
Ever wondered how expensive promotional products are compared to other advertising media? They’re less expensive per impression than primetime TV advertising, magazine ads, and newspaper ads, coming in at only .6 cents per impression! Have you been dying to know exactly what impact promotional products have on consumers? Well, 59% of people who receive a promotional product have a more favorable view of the brand.
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Check out this infographic for even more useful facts about the brand-saving power of promotional items!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
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