You’ve probably advertised with business cards, mailers, and maybe even coffee shop bulletin boards. While those can sometimes get the job done, there are more effective marketing techniques out there!
If you work for a doctor’s office, surgery center, or pharmacy, you’re missing out on one of the biggest advertising opportunities: hot and cold packs. Let’s take a deep dive on these hot marketing tools!
Order custom hot cold packs for…
Oral Surgeons
Have you gotten your wisdom teeth pulled? If so, you were probably sent home with a custom ice pack to keep you comfortable. Not only are ice packs an important part of the healing process, but because they have the office’s logo on them, it keeps the surgery center top-of-mind.
Physical Therapists
Physical therapists often use hot and cold therapy when working with their patients. If you work for a physical therapy office, there’s no better promotional giveaway than an ice pack! Patients will use them as part of their rehabilitation and hang on to them for years to come.
Doctor’s Office
Doctors treat patients for all kinds of ailments: sprained ankles, broken bones, and more. You’ll want your patients to continue to choose you for their health care needs in the future, so hand out custom hot and cold packs to make sure they remember your office!
Sport Leagues
Sport teams know firsthand how many injuries can happen while playing a game. Even the professionals get injured every now and again! Coaches should stock up on custom hot and cold packs, so they have them on-hand in case of moments like this. You can encourage players to keep the packs, and they’ll be proud to hang onto them since they’ll have your team’s name on them!
Pharmacies
Not all medications can be kept at room temperature. Some need to be stored in the refrigerator! For those sensitive prescriptions, place a custom ice pack in the bag with the medication. Chances are they’ll continue to use the pack, and they’ll see your brand each time they reach for it!
Fitness Centers
Yoga studios, gyms, and dance studios are all businesses who should invest in custom hot and cold packs. You can either offer them any time someone is a little sore, or hand them out when someone signs up for a membership. Tokens of appreciation go a long way, and you’d be surprised how valued this will make your clients feel!
Plastic Surgeons
More often than not, plastic surgeons will send their patients home with an ice pack to aid in their recovery. The packs help reduce swelling and provide extra comfort! Opting for a custom ice pack is a decision that will pay off in the long run, because patients will be more likely to recommend your office to others.
Print Techniques
Pad printing
Pad printing is basically a big rubber stamp that is pressed onto an item for customization. The stamp varies in size, depending on how large the product is. Hot and cold packs are usually imprinted with a small or mid-sized pad print!
Screen printing
Screen printing involves forcing green goo, called emulsion, through a screen that is customized with your design. The screen is placed on top of your hot or cold pack, and the result is a personalized pack that you can hand out to clients or colleagues.
Tips for Customizing Hot Cold Packs
- Less is more
- Use one color
- Choose a fun shape
- Be clever
Less is More
When you’re coming up with a design for your ice packs, take the simple route. It’s tempting to put all your favorite intricate graphics on there, but that can make the ink bleed together so your design is hard to see. Your best bet is choosing a simple design and pair it with your company name or slogan!
Use One Color
If your logo has a lot of colors, you should convert it to one solid color for your hot or cold pack. This will make your design look clean! There are also some manufacturers who might require a single-color design as well. Not to mention, it can sometimes cost extra to print more than one color for certain styles of hot and cold packs.
Choose a Fun Shape
Not all ice packs are round or rectangular! You can choose a shape that is relevant to what you do. For example, if you work for a dental office, try handing out tooth-shaped ice packs. Not only are they related to your work, but they’ll also put a smile on your clients’ faces. You can even go the seasonal route and choose a sun-shaped ice pack for the summer, or a heart for Valentine’s Day.
Be Clever
While there’s nothing wrong with simply putting your logo on your hot or cold pack, try coming up with a pun, play on words, or interesting design. People love a little humor, and when you surprise them with something that makes them smile, they’re more likely to hang on to it!
Kelsey Skager
Kelsey is a master of promotional products with over five years of marketing and industry experience. She is proud to have been featured on ABC 7 Chicago News and NPR.
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