Are you looking for something new at your pet store? Maybe you want a few branded products to raise funds for your animal shelter or grooming service. Either way, custom toys, bandanas, or treats are the perfect, or in this case purrfect, choice.
The dogs and cats out there are about to get spoiled! There are a ton of great items you can customize and sell for a thriving pet business.
Choose products to customize
You want to stock your shelves with a bunch of cool things for the pets and their owners. This can include:
- Toys
- Collars
- Bandanas
- Leashes
- Poop Bags & Scoopers
- Bowls
- Blankets
- Treats
Now the next step is making these items distinct to your business. The best way is by adding your logo, store name, or some other unique design to the front.
Tips for Customizing Dog Toys
Dog toys are a popular item at pet stores. People love looking for a cheap, bright item they can throw around for a good game of fetch!
Choose a toy in a bright color as it will stand out more. You can then print your design or text in either black or white.
Most dog toys come with the design pad printed on the front. With either option, you can usually only print in one color without an additional charge.
Plush toys may not hold the ink as well as a rawhide bone or tennis ball. It might be a good idea to package these toys in some kind of reusable container or in a bundle with other squeakers and treats.
Designing a Dog Bandana or Collar
All the dogs that visit your location are going to look stylish and dashing in a custom collar or bandana. Be sure to offer a selection of eye-catching colors!
Too much detail will get lost on a collar and look distracting on a bandana. Keep your design nice and simple.
If you want a colorful design, look for something that’s printed with a full color logo. You can use as many colors as you want without paying extra.
Try to limit how many words you’re printing on a collar. No one’s going to be able to read what it says! Go with a bandana instead if you want to print text.
Customizing Dog Leashes
A dog needs its exercise. In fact, a daily walk or run through the park prevents behavior issues and reduces digestive problems. Encourage good health and style with branded leashes and other accessories.
Offer custom trinkets that can be attached to the leash or collar. A reflective option is good for those nighttime walks, while a poop bag dispenser will keep the neighbors from getting angry.
Look for a full color logo if you want your design to be printed in multiple colors on the leash.
Don’t forget useful extras like food scoopers and collapsible travel bowls. These items can be printed with a simple design in one color.
Give Out Some Tasty Custom Treats
Who doesn’t love a tasty treat? It’s no wonder the custom treat industry is on the rise, especially with all those people out there who love their dog like their own children!
You can add your design directly to the treats or the box they come in. Either way, you want everything to look cute enough to be grabbed on a whim.
Less is more when you’re customizing treats. A cute paw print next to your company name can work wonders!
Edible ink may be used on certain treats. You want the design you choose to be pretty and colorful.
Promote Your Brand with Pet Products
Now that you have a bunch of cool branded merch, it’s time to figure out what to do with it all. The good news is there are a ton of awesome marketing opportunities!
Fundraisers
Are you part of a non-profit that works with animals? Keep a few promotional pet products on the table at your next 5K or community fair.
Sell the products in your store
People need all kinds of things to take care of their pets. Your logo on everything they buy is a good reminder to come back and work with you again.
Give out swag bags during adoption events
Your visitors are already grinning from ear to ear if they’re going home with a new pet. Add to the good vibes with goody bags filled with customized pet products.
Keep extras at your shelter
It’s not uncommon to run out of clean blankets, toys, and food at an animal shelter. A few extra branded items allow your volunteers to take pride in their work.
Trade shows
Did you invent a one-of-a-kind dog toothpaste? Go to the next pet industry trade show with not only product samples, but also fun pet-inspired promotional giveaways!
If you’re in the pet business, you can’t go wrong with branded supplies. They are just another way you can get your name out there and stick in people’s brains!
Start Advertising with Pet Products!
According to the American Pet Products Association (APPA), 68% of all U.S. households own at least one pet. There are many people out there who need good products to take care of their animals.
You can give pet owners the items they need, while at the same time promoting your business. All you need is to add your logo, contact info, and name to a toy, treat, or collar, and just like that, the cat’s out of the bag about who you are and what you do!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
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