Learn More About Keychains

Are your car keys loaded with keychains? You might have an Eiffel Tower from your trip to Paris or a mini flashlight for finding change under your driver’s seat. No matter what your style, a keychain adds a personal touch to anybody’s daily commute or walk through the front door.

What are the different types? Why do we love them so much? It’s time to find inspiration for your next gift or advertising item!

Why Do You Need Keychains?

Before we get too deep into all the styles out there, it’s important to ask yourself why you need a keychain. There are many reasons why you might be looking for one.


Businesses often print their name, contact info, and logo on keychains to bring more attention to their brand at trade shows and other promotional events.


You might have thousands of keychains stored away, each with its own unique story. There are many people who love finding new ones to add to their collection.


Whether you’re looking for a housewarming present or something small for a graduation, a keychain is a simple gift that’s always appreciated.

Wedding Favors

Any married couple will tell you weddings can get pricey. Keychains are budget-friendly favors that remind your guests of your big day.


Gift shops are one of most popular places to find keychains. They are great mementoes for vacations and visits to theme parks and museums.

Once you know why you’re looking for a keychain, it’s easier to whittle down your choices and find the right one. There are many options out there to choose from, making it super easy to find something awesome!

Which Keychain Styles Are Available?

It’s time to find keychain inspiration! Whether you keep yours stashed away in a shoebox or need something to advertise your business, you’ll definitely want to look into all your options.

A Variety of Shapes

Keychains come in any shape imaginable! Think about who you are and what you want to represent when choosing a keychain. The sky’s the limit with what can be created, so if you want a keychain in the shape of your boss, favorite superhero, or next snack you definitely have that option!

A shaped keychain adds a personal touch to your keychain, whether it’s a gift for a friend or a reminder for customers to check out your business. It’s definitely worth taking the time to find the right design.

Different Materials

Aside from different shapes, you also have a variety of materials to choose from for your keychains. While the chain and ring are most often metal, you’ll see trinkets that are made from the following:


Whether it’s cotton, plush, fleece, or leather, a variety of fabrics are used to make keychains like this adorable teddy bear.

Hard Plastic

This material is more durable and well-suited to three-dimensional shapes like the construction helmet pictured here.

Soft Plastic

Softer plastics are often used for key tags. They’re extremely easy to shape, making them a good choice for a variety of occasions.


Rubber is similar in appearance to soft plastic, but is slightly more flexible and smooth. This type of keychain was super popular in the 90’s, especially in the shape of a #1.


Don’t confuse this material with precious gems. Crystal, in the case of keychains, is a hard material that coats flimsier paper or cardboard.


Neoprene is used to make wetsuits, but you can also dive in and find keychains made from the same material!


Metal is one of the strongest materials on the planet. This makes for a durable keychain that can withstand a lot of wear and tear.


If you’re not very clumsy, glass is a great option for your keychains. It’s more fragile than other materials, but results in a visually-pleasing look.


Eco-friendly organizations might like to promote their cause with wooden keychains. This is especially true if it’s been repurposed from leftover scraps.

You’ll also find keychains made from foam, real gems and stones, microfiber, paper, and many other materials. It just depends on how it’s made and how it’s being used.

No matter what, though, the material creates a unique aesthetic. For instance, a keychain made from rubber is significantly less sophisticated than one made from glass. The rubber ones are better suited for fundraisers and other advertising events, while the glass option makes a great gift for your best friend’s wedding. Keep these differences in mind when choosing your next keychain.

A Little Extra Something

Wouldn’t it be cool if your keychain could do something extra? Well, you’re in luck! You’ll find keychains that feature a variety of useful essentials.


Tape Measures


Bottle Openers

Stress Balls

Laser Pointers



Flash Drives


If you have a friend that’s renovating their house, you might want to offer a tape measure keychain as a housewarming gift. Do you work for a college? Branded flash drive keychains can be on sale in your bookstore. The possibilities are endless! Keychains are portable and convenient, making them a great place for the things you use every day.

Advertising with Keychains

As mentioned, keychains are a great way for a business to advertise their products or services. This is true for colleges, non-profits, realtors, car dealerships, Fortune 500s, and any other organization that needs a marketing boost.

The best way to advertise with keychains is to offer something interesting. Take a look at some unique ways companies have used promotional keychains!

If you’re a business owner, it’s definitely a good idea to take inspiration from these unique giveaways. Even if you’re not, it’s still cool to think about all the fun ways brands are trying to get our attention. You might even want to add a few to your own keyring!

Why Do We Love Keychains?

Some people have keychains from childhood, while others are always looking for the next big thing. With that in mind, it only makes sense for you to consider keychains if you need a gift or just a cool way to advertise your business. It’s a win-win for both the people who love keychains and the companies looking to gain consumer interest.

Collecting is about keeping things that make you happy, whether they’re souvenirs, memories of fun time, or objects you treasure.

– Stephanie Turnbull, author of Try This! Collecting

The Bottom Line

A good keychain should be on every set of car keys. These little items are part of big moments, whether it’s your home team becoming division champs or your company hitting it big at the trade show. No matter why you need one, you can always tell your story with the right keychain.


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About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.