Maybe you didn’t learn the life skill of sewing, but you still probably have some kind of embroidered item. Whether it’s a knit hat with your favorite baseball team’s logo or a monogrammed hand towel for your bathroom, embroidery adds a classy touch to the most basic items. That’s what makes it so great for promotional products!
What is embroidery? How is it used? It’s time to unravel this decoration method stich by stich!
How Does Embroidery Work?
In this digital age, embroidery is done using advanced software and high-tech machinery. The following takes place to create embroidered promotional products:
- Step One: A design, logo, or any other artwork is scanned and loaded onto a computer.
- Step Two: An operator presses a frame around the imprint area and inserts the fabric under the needle in the machine.
- Step Three: A mechanized needle goes across the material at a rapid pace, putting each stitch into place.
- Step Four: Each thread color is stitched individually until the logo or design is complete.
- Step Five: A technician snips off any excess thread and checks for inconsistencies in the embroidered design.
- Step Six: The end result is a raised, textured look.
This process might surprise you. After all, when you think of embroidery your mind might automatically go to a grandmother sitting in a rocking chair with her needles. However, this digital method is much more efficient and can produce a high volume of embroidered products at a fast rate. In fact, many factories have multiple machines working at the same time!
For a full look at mechanical embroidery, watch this informative video!
1. Choose Silk, Neoprene, or Cotton
The material of the product is very important because it affects the embroidery’s appearance. The materials that work best with embroidery have a smooth finish such as silk, neoprene, or cotton.
2. Avoid Small Fonts
The whole point of ordering promotional products is to send a message to your customers. What good will it do if they need a magnifying glass to read it? It’s best to keep the letters in your logo at ¼” minimum if you’re using embroidery.
3. Keep Your Design Simple
Some logos contain a colorful outline, but stitching doesn’t work well with layer after layer. The logo pictured here, for example, would have its blue triangle removed with only the red outline and white fill in the text. This ensures that the embroidery looks as clean and crisp as possible.
4. Don’t Use Gradients
Even though it’s a trendy style, gradient doesn’t show up well in embroidered products. The reason is each individual stitch is done in a row, showing up as straight lines versus the faded effect of ombré. Single, flat colors work best.
5. Try Puff Embroidery
Consider a new look and go with puff embroidery. This technique raises the stitches to the surface after foam has been inserted under the top stitch, giving your imprint a visually-appealing, 3D effect!
Embroidery has a high-perceived value on the final product and lasts forever as compared to other decoration methods.Elaine Q, Account Executive at Embroidery USA.
Which Embroidery Colors Are Available?
Many giveaways, like beanies, baseball hats, and t-shirts, can be embroidered with your design. Each will have its own special thread colors, which you can find directly on our website.
You’ll also see the number of colors you can use in your embroidered logo.
Some embroidered items have a longer turnaround time based on additional colors, stitch count, and intricacy of your logo. If your deadline is right around the corner, give us a call and we’ll do everything possible to make sure your products arrive on time!
Embroidery Color Matcher
Since there are hundreds of color options for your custom logo, it can be overwhelming to find the right one. That’s why we offer a free Embroidery Color Matcher! Simply upload your unique logo, and we’ll send suggestions for the best thread colors. Don’t have a logo? You can choose from your favorite colors and browse through a list of recommended shades. From there, our customer service team will help you with the rest of the process.
The Bottom Line
Whether you want embroidered aprons for your bakery or hats for your baseball team, this decoration method adds a stylish touch to any occasion. Put love into every stitch!
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