Industry Insight

How to Use Embroidery for Promotional Products

Maybe you didn’t learn the life skill of sewing, but you still probably have some kind of embroidered item. Whether it’s a knit hat with your favorite baseball team’s logo or a monogrammed hand towel for your bathroom, embroidery adds a classy touch to the most basic items. That’s what makes it so great for promotional products!

What is embroidery? How is it used? It’s time to unravel this decoration method stich by stich!

How Does Embroidery Work?

In this digital age, embroidery is done using advanced software and high-tech machinery. A mechanized needle goes across the material at a rapid pace, putting each stitch into place.

For promotional products, an operator presses a frame around the imprint area and inserts the fabric under the needle in the machine. Each thread color is stitched individually until your logo is complete. To ensure quality, a technician adds a personal touch by snipping off any excess thread and checking for inconsistencies in the imprint. Just like that, your embroidered items are ready to go!

This might surprise you. After all, when you think of embroidery your mind might automatically go to a grandmother sitting in a rocking chair with her needles. However, this method is much more efficient and can produce a high volume at a fast rate.

For a full look at the digitized embroidery process, watch this informative video!

Top 5 Embroidery Tips & Tricks

You want your items to look as awesome as possible. These embroidery tips make it easy for you to get a great final look:

  1. 1. Choose a silk, neoprene, or cotton product.
  2. 2. Avoid small fonts.
  3. 3. Keep it simple.
  4. 4. Use gradients.
  5. 5. Try 3D.

1. Choose Silk, Neoprene, or Cotton

The material of the product is very important because it affects the embroidery’s appearance. The materials that work best with embroidery have a smooth finish such as silk, neoprene, or cotton.

2. Avoid Small Fonts

The whole point of ordering promotional products is to send a message to your customers. What good will it do if they need a magnifying glass to read it? It’s best to keep the letters in your logo at ¼” minimum.

3. Keep It Simple

Source: http://www.tinleyautorepair.com/

Some logos contain a colorful outline, but stitching doesn’t work well with layer after layer. The logo pictured here, for example, would have its blue triangle removed with only the red outline and white fill in the text.

Source: http://www.tinleyautorepair.com/
Source: http://www.nashvillenightscapes.com/

4. Don’t Use Gradients

Source: http://www.nashvillenightscapes.com/

Even though it’s a trendy style, gradient doesn’t show up well in embroidered products. The reason is each individual stitch is done in a row, showing up as straight lines versus the faded effect of ombré. Single, flat colors work best.

5. Try 3D

Source: http://www.apolloemb.com/UI/Default.aspx

Consider a new look and go with puff embroidery. This technique raises the stitches to the surface after foam has been inserted under the top stitch, giving your imprint a visually-appealing, 3D effect!

Source: http://www.apolloemb.com/UI/Default.aspx
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Embroidery has a high-perceived value on the final product and lasts forever as compared to other decoration methods.

– Elaine Q, Account Executive at Embroidery USA.

Embroidery Pricing Guide

When it comes to embroidered items at Quality Logo Products®, the cost is calculated by the stitch count, a number predetermined by the factory. It’s super easy to know how much you’re going to pay per stich with this downloadable embroidery pricing guide!

Download your embroidery pricing guide

If you’d like to estimate your cost before you place the order, simply hold up your logo to the chart. For every large square your logo covers, you will use roughly 2,000 stitches. Keep in mind, this is just an estimate and isn’t a guaranteed cost for your stitching.

The pricing you see for your embroidery will also be listed on our website. If your logo is a bit more detailed, it’s best to reach out to a customer service rep before you place your order. The team at Quality Logo Products® will always work with the factory to determine your stitch count. This helps provide the most accurate pricing.


Which Embroidery Colors Are Available?
Many giveaways at Quality Logo Products can be embroidered with your design. Each will have its own special thread colors, which you can find directly on our website.

You’ll also see the number of colors you can use in your embroidered logo.

Some embroidered items have a longer turnaround time based on additional colors, stitch count, and intricacy of your logo. If your deadline is right around the corner, give us a call and we’ll do everything possible to make sure your products arrive on time!

Embroidery Color Matcher

Since there are hundreds of color options for your custom logo, it can be overwhelming to find the right one. That’s why we offer a free Embroidery Color Matcher! Simply upload your unique logo, and we’ll send suggestions for the best thread colors. Don’t have a logo? You can choose from your favorite colors and browse through a list of recommended shades. From there, our customer service team will help you with the rest of the process.

The Bottom Line

Whether you want embroidered aprons for your bakery or hats for your baseball team, this decoration method adds a stylish touch to any occasion. Put love into every stitch!