It’s summer, and you might be looking for a new way to market your business. That’s where custom sunscreen can really come in handy. You can print your logo on each bottle, which means only the best kind of exposure from the sun!

As a business, you probably have printed on billboards or business cards in the past. Sunblock is a whole new ballgame! Here are some handy design tips for customizing each bottle.

Why Do You Need Custom Sunscreen?

The sun is shining bright, which means custom sunscreen is perfect for your business or event. This promotional item is particularly great for all of the following:

  • Gift shops
  • Pool parties
  • Beaches or lakes
  • Campgrounds
  • Summer weddings
  • Bikeathons
  • Music festivals
  • Sports stadiums
  • Company picnics
  • Dermatologists

Gift Shops

Do you manage an amusement park, zoo, or some other outdoor venue? Keep custom sunscreen bottles in the gift shop for your visitors. They’ll be thankful for this lifeline if they forget their sunscreen at home.

Pool Party

You can’t truly enjoy a day by the pool without sunscreen. Customize a few bottles and hand them out as favors before the party even starts. You can also sell them in the concession stand if you work at a community pool or water park.

Beach or Lake

Protect your skin for a day by the water with personalized bottles of sunscreen. A water-resistant lotion is a must for jet skiing, building sandcastles, and even scuba diving.


Camping is so much fun, but you’re really exposed to the sun when you’re in the great outdoors. Make sure everyone stays safe by keeping plenty of sunscreen in stock at your campground.

Summer Weddings

Say “I do” to sun protection and hand out mini bottles as wedding favors to all of your guests. Remember to keep a few extras on hand to bring with you to the honeymoon!


Go the distance and stay safe at the same time with sunscreen bottles for all the participants. You can put these right in the entry bag before the race even starts!

Music Festivals

It’s not always easy to find shade at a music festival. Are you a sponsor or do you have a merch tent? Sell bottles of sunscreen to all of the concert goers!

Sports Stadiums

Not every team is lucky enough to play at a shaded stadium like the Toronto Blue Jays or the New Orleans Saints. Sell sunscreen at your concession stands along with the souvenir cups and hot dogs. This is also a great idea for minor league teams or even little leagues.

Company Picnics

Give out sunscreen bottles with your logo to every employee when they arrive. From there, plan some fun outdoor teambuilding activities like water balloon fights or sand volleyball!


Take a page out of the dentist’s book and start handing out goody bags at the end of a visit. You can include mini bottles of sunscreen inside as a reminder for your patients to take care of their skin.

The sky is really the limit! You can be a bakery, insurance company, or tattoo parlor and still advertise with custom bottles of sunblock. It’s just about being creative and using this healthcare product to get your name out there.

Tips for Customizing Your Sunscreen

Are you ready to start customizing your sunscreen bottles? Follow these tips to make sure they turn out amazing!

  1. Choose SPF 15 or higher.
  2. Print a design or text on the label.
  3. Be colorful.
  4. Pair your sunscreen with other items.

Tip #1: Choose SPF 15 or Higher

The Centers for Disease Control and Prevention (CDC) recommends that you always use a sunscreen that is SPF 15 or higher. You should also look for “broad spectrum” to stay protected against both UVA and UVB rays.

Don’t worry about whether or not your sunscreen smells like coconuts, or if the bottle is a fun shape. Focus instead on how well the lotion will protect the skin from the sun! SPF 15 or higher is the best defense, so you shouldn’t settle for anything less.

Tip #2: Print on the Label

Your custom design will look best if it’s printed on a label that wraps around the bottle. Here are some ideas of what you can print!


Your company logo is what sets you apart. Print it nice and big on your sunscreen bottles. It should be the main focus of your design.

Summery Image

Palm trees, water, blue skies… these things scream “summer!” Find a nice outdoor image and print your company’s name along with it.

Catchy Slogan

A slogan is a quippy way to tell people what you’re all about! If you have enough space, squeeze it onto the label with the rest of your design.

Contact Information

Make sure your phone number, email, or address is printed somewhere on the label. After all, how else will people know how to get ahold of you?

Sunscreen bottles are pretty small, so be picky about how your final design looks. You want to make sure the most important information is visible at a quick glance.

Tip #3: Be Colorful

Sunscreen is one of the best items to customize since there are many full color options available. This means you can use as many ink colors as you want in your design without having to pay extra.

Do you need inspiration? Check out these colorful designs!

The bottle is going to be white or clear, so your design or an attached carabiner will help add that pop of color. Now’s not the time to be boring. Get creative and choose bright eye-catching colors that will get your brand noticed!

Tip #4: Pair Your Sunscreen With Other Items

Are you planning on handing out goodie bags at your outdoor event? Do you want some extra swag to sell for the summer? Pair your sunblock with any of these favorites!

Here are some suggestions:


Protect those peepers with a stylish pair of shades! The CDC and the U.S. Food and Drug Administration (FDA) recommend that you wear sunglasses while the sun is shining bright.

Lip Balm

Your lips can actually get sunburned if they’re not protected! Customize lip balm that contains at least SPF 15 to go alongside your sunscreen bottles.


A baseball cap, visor, or sun hat is a must-have between 10 a.m. and 4 p.m. This is when the sun is at its hottest, which means you can get burned by the UV rays!


Do you need something fun to hand out as favors at your picnic or festival? Custom frisbees are a good way to go! You can tape your sunscreen inside of each disc and hand them out to everyone at your event.


You can find relatively cheap koozies to pair with your sunscreen! These coolies will keep those drinks nice and chilly, which is a huge help at backyard barbeques and tailgates.


Set up a bunch of coolers at your event or outdoor venue! You can reuse these time and time again, and then sell mini portable versions that your customers or visitors can take home with them!

Beach Balls

It’s a party! Crank up the excitement by tossing a few beach balls into the crowd. You can find a ton of colorful options and interesting patterns!


You can work up a serious sweat being out in the sun all day. Keep things cool with custom towels, whether they’re small cooling towels or full-blown beach towels.

Water Bottles

Hydration is key for a day outdoors! Choose a nice water bottle with logo that matches the design printed on your sunscreen. You should also pick a beachy water bottle color like teal, yellow, or orange.

Why Should You Customize Sunscreen?

You should customize sunscreen because it’s a good way to remind people to be careful in the sun. Too much exposure could mean burns, blisters, wrinkles, age spots, and in the worse cases, skin cancer.

The CDC reports that less than 15% of men and 30% of women use sunscreen regularly when outside for longer than 1 hour. That’s not nearly enough! You can do your part in keeping everyone safe by advertising with custom bottles of sunblock.

The Bottom Line

Sunscreen might not be a TV commercial or a Facebook post, but it’s still a great way to advertise your company or event. This is especially true when it’s the summer and the sun is burning bright. Follow the tips listed above to make sure your bottles look amazing!

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.