Is your target audience people who love the great outdoors? Advertise to them by printing your logo on custom lawn chairs!
Follow these design tips when customizing your chairs!
Order custom lawn chairs for…
Sports Games
Family and friends do not want to sit in the hard bleachers if they can avoid it. Print your league’s name and logo on lawn chairs and sell them in your concession stand.
Music Festivals
After a long time standing or lounging on the hard ground, concert goers are going to seriously regret not having somewhere to sit. The best venues will hook it up with custom lawn chairs for all the music fans!
Outdoor Weddings
Are you hosting a laidback wedding? Set up monogrammed chairs in an outdoor area, and keep them near fun lawn games like bags, giant Jenga, or horseshoes. You’ll be able to reuse the chairs while you’re relaxing on the beach during the honeymoon!
Community Events
It could be a town fair or a fundraiser for your non-profit. Whatever’s going on in the community, keep people off their feet with custom lawn chairs. They are essential near the food trucks or live shows!
Pool Parties
Anybody who’s walked around the pool on a summer’s day knows that the deck or sidewalk can get very hot! Save everyone’s feet by keeping custom lawn chairs near the water.
Company Picnics
Take your team building to the next level by printing your logo on lawn chairs for the next company picnic. You can raffle the chairs off as prizes, or give them out to everyone as favors if your company is on the smaller size.
Graduation Ceremonies
For some reason, schools always set up hard, uncomfortable chairs for long graduation ceremonies. You can customize lawn chairs in your school colors instead. Everyone will be more cozy, and you can still find something that looks professional.
Campgrounds
Camping and lawn chairs go together like marshmallows, chocolate, and graham crackers! You can order a ton of personalized chairs and give one out to every counselor as a “thanks for volunteering” gift.
Custom Lawn Chairs Design Tips
- Stick with a screen print.
- Choose an appealing color scheme.
- Keep the design simple.
- Order only what you need.
Tip 1. Stick With a Screen Print
Screen printing is the most cost-effective way to add your design to any item.
A screen printed design typically only includes one ink color, so use only one color. If you need a more colorful logo, you’ll want to find chairs decorated with a full color imprint.
Tip 2. Choose a Color Scheme
Custom chairs are available in a variety of colors. Try any of these looks!
Colorful Chair with White or Black Ink
This is the most classic pairing. You can choose a bright, fun color for your chairs and keep the printed design a simple black or white.
Monochrome
If you’re really in love with one color, try a monochrome look. You can add a lighter or darker shade and match the color of the ink to the color of the chair.
Two-Tone
It’s okay if you want a bunch of colors on your chair! Look for a two-tone option and then stick with a single color for your ink imprint.
Plaid or Camo Chair with Light Ink
Bring some interest to your chairs by choosing a stylish pattern like plaid or camouflage. You then want to use a simple ink color that will pop against the background.
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Tip 3. Keep the Design Simple
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Less is more when it comes to printing a custom design on your chairs.
The best example is the lawn chairs that are sold for sports teams like the Chicago Bears. Notice how the Bears logo is printed on the front, with maybe a little bit of text to go with it.
Do the same for your chairs. Simplicity is key!
Tip 4. Order Only What You Need
Pens, keychains, and other small items can be ordered in large quantities, but bigger items like lawn chairs usually have a smaller minimum on your order.
So how many chairs do you need?
It’s good to know how many people you are expecting at your event, or how many custom chairs you expect to sell every year. Think about the numbers and adjust accordingly.
Custom chairs are an underrated advertising opportunity for outdoorsy organizations or events. Whether it’s a baseball team, campground, neighborhood pool, or music festival, you can get a ton of exposure from good seating!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
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