Do you have “Mr.” or “Mrs.” towels from your wedding? How about cute Santa kitchen towels for the holidays? If so, then you already have custom towels in your home. Now imagine if you had promotional towels that you can use to advertise your business!
Promotional towels are wonderful for hotels, water parks, and restaurants. They’re also great swag for live events like beach bashes and golf outings. Are you ready to make your custom towels look amazing? Follow the design tips in this buying guide.
Why Do You Need Custom Towels?
Promotional towels may not seem like the most obvious marketing items, but don’t rule them out! They’re perfect gifts or swag for any of the following:
Hotels & Resorts
Your guests will rate you five stars if you keep plenty of towels in the bathroom and by the pool. Print your logo on the front of each one, so the towels don’t accidentally end up in your guest’s suitcase at end of their stay!
Spas
A hot towel feels like pure bliss after a massage or during a pedicure. Get your spa’s logo embroidered on the towels, and hand them out to your visitors. It brings a personal touch to all that pampering!
Barbers & Salons
Do you sell hair care products at your salon? Take it to the next level with promotional towels that your clients can buy as well. You can also use the towels for washing hair or dye jobs.
Gyms & Fitness Centers
Gyms and personal trainers have plenty of clients sweating up a storm during their workouts! Go the extra mile by giving out free promo towels with every new membership.
Sports Teams
Athletes can use cooling towels on the sidelines, while rally towels are excellent spirit items to give to fans in the stadium. Pick custom towels in your team colors and print your mascot on the front of each one!
Pools & Water Parks
Even if your visitors are just in the lazy river all day, they’re still going to need towels to dry off. You can keep cheap towels around for your lifeguards, but if there’s room in the budget, you should also splurge on promotional beach towels that you can sell in your gift shop.
Bars & Restaurants
Have you ever been in a bathroom at a fancy restaurant? The best ones keep reusable towels in a basket by the sink. Your restaurant should give this a try with custom hand towels featuring your logo! Use any extras for dishes and cleaning up after closing.
Hospitals & Medical Centers
Some patients need to stay overnight at a hospital, or live permanently in an assisted living home or healthcare facility. Keep them comfortable with fluffy, fresh towels in the rooms. You can also use towels in the emergency room or maternity ward for newborns!
Animal Shelters
Dogs and cats are cute, but they’re also really messy. Any business that works with animals should advertise with personalized towels.
Outdoor Events
5Ks, golf outings, and music festivals can put custom towels in all the swag bags. These are cheap promotional gifts that are sure to be used time and time again!
Tips for Customizing Towels
Now isn’t the time to be boring! Follow these design tips to customize towels that everyone loves:
- Figure out which type of towel you want.
- Pick out the size.
- Choose the color.
- Decide between embroidery and ink printing.
Tip 1. Figure Out Which Type of Towel You Want
What Kind of Towels Can I Buy?
Towels aren’t necessarily fashionable, but like shirts or jackets, they come in a variety of styles. Here are all the different types of towels you can buy!
Shop for custom towels by type:
Tip 2. Pick Out the Size
What Are Standard Towel Sizes?
Custom towels are anywhere from 12” to 70” wide. Hand and gym towels are smaller, while bath and beach towels are much larger.
Shop for custom towels by size:
Tip 3. Choose the Color
What Color Should Towels Be?
White towels are popular for hotels, spas, and restaurants since they’re machine washable with hot water. However, you can also get towels in bright colors or printed with bold patterns. Give them a try if you want to show a little more personality!
Shop for bulk custom towels by color:
Tip 4. Decide Between Embroidery & Ink Print
Can Towels Be Printed?
Towels can be customized with either plastisol ink or dye sublimation. With plastisol ink (screen printing), you typically only get one free ink color included in the cost.
Dye sublimation, on the other hand, makes it possible for you to use unlimited ink colors, which is a good option if you want to decorate the towels with a photo.
Here are some ideas for what to print on custom towels:
Logo
A logo is a symbol of your brand and should be printed on all your merchandise. Save money by using one ink color. Dark colors pop against light colored towels, while white looks best on dark towels.
Team Name
Show team spirit by printing your team name on sweat or rally towels. If you’re giving individual towels to each athlete, you could also print their last name and jersey number.
Event Name
Are you hosting a golf tournament? Print the name of the event on golf towels. If there’s space, you can also print the logos and/or names of all the sponsors.
Business Name
Popular brands can get away with printing just their name on promotional towels. This simple look will stand out if you use a fun font on colorful towels instead of white, gray, or black.
Monogram
Monogrammed towels are great gifts for bridal showers or weddings. They’re also a classy way to decorate the bathroom for lawyers or therapists who have private practices.
Slogan
Everyone will feel pumped if you print a motivational quote or inspiring slogan on sweat towels. Use a fun font and bright colors.
Mascot
Colleges can use printed towels that feature their lovable mascots. Grab them in bulk as freebies for tours or orientation nights. You can also sell them as swag in the bookstore.
Photo
Say cheese! Photo towels are a wonderful way to show off the beauty of your location. They’re also wonderful holiday gifts for friends and family.
Website URL
People need a way to find you, so print your website URL on custom towels. Your contact info doesn’t have to dominate the design, but rather, can be in a small font at the bottom.
What is Towel Embroidery?
For a long-lasting design, it’s best to choose towels that are decorated with embroidery. Your design is stitched onto the towels rather than printed in ink. The order quantity will be smaller (usually less than 100 towels), and you’ll get 6 to 8 free thread colors to use.
Other Considerations When Buying Custom Towels
You’re almost ready to order custom towels! Before you get started, here are a few other points to consider:
Material
Weigh the pros and cons of each material before buying custom towels. Cotton is great for pools, terry cloth is perfect for dish towels at restaurants, and microfiber towels are best for community car washes.
Storage
You don’t want to buy oversized towels if you have a tiny linen closet. Be smart about the size, so you can actually fold the towels and keep them neat and organized.
Carabiner
Do you want your towels to attach to a duffel bag or golf bag? Look for personalized towels that have attached carabiners that clip directly to the handles.
Minimum
The minimum on your order of custom towels will be anywhere between 25 to 1,000 towels per order. Whether you need a small quantity for your baseball team or a large quantity for a whole stadium, it’s easy to find a number that works for you!
Price
It’s easy to find personalized towels that work for your budget, but you have to take some time to compare before you buy. Do your research before you order.
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Why Should You Customize Towels?
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You should always give out useful swag or gifts, which is exactly why custom towels are such an excellent choice. Everyone needs towels at home, whether it’s for spills, pets, or spa days!
Towels are also awesome for fitness events like the Hot Chocolate 15K/5K, an annual race in Chicago. Participants receive a drawstring bag of promotional items like t-shirts, zip-up jackets, and of course, sweat towels. It’s almost as good as the coffee mug you get after the race, which is filled with melted chocolate, and bananas and pretzels for dipping. Yum!
Do you want to order custom towels wholesale? Reach out to Quality Logo Products today!
The Bottom Line
Personalized bath towels and cooling towels may not seem that exciting, but with a cool design, they can easily become someone’s new favorite item at home. It’s time to put all these ideas into action!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
Quality Logo Products®
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