The Oscars have been giving away swag bags for years. Why shouldn’t you also wow the crowd by handing out your own>
By filling up cool swag bags, you’re kicking off the festivities on the right foot. Give them away to everyone at registration, and just like that, you’re setting a positive tone for the rest of the day!
Are you hosting a live event? Get ready to put together swag bags that everyone loves!
The magic formula can be boiled down to:
- 1
A nice reusable bag
- 2
A cool design printed on front
- 3
Plenty of coupons and discounts inside
- 4
A few promotional giveaways inside
Creating your swag bags
Be mindful and realistic when filling the swag bags. You’re not going to be able to give everyone a new iPhone, nor can you stuff the bags with 10-pound dumbbells! Think about what is most affordable and what will be the easiest for your guests to lug around.
Are you ready to put together a swag bag? Follow these tips!
Figure Out Your Budget
Before you do anything, figure out how much you want to spend on each swag bag. You want to factor in the costs for the bags you’re ordering as well as the printouts and promotional items you’re putting inside.
Choose a Good Bag
Once you have a price range in mind, your next step should be picking out a bag. There are a ton of wonderful bulk custom bags available, and most of them are under $2 each.
Customize the Bag
Most printing companies give you one free color to use for the customization, so use it wisely. You can decorate each swag bag with your logo, the event name, the date, contact info, sponsor logos, a website URL, or something cute and funny!
Keep It Lightweight
Your attendees don’t want an arm and back workout. Swag bags for events should be less than a pound each! Heavy bags can be a literal burden to carry.
Swag bag recommendations
The best swag bags are made from durable cotton, canvas, or jute. These materials won’t break down over time, so the bags will last longer.
Good swag bags are also spacious and have comfortable carrying handles. Look for bags that have extra features like zippered pockets, an interesting pattern, or insulation for holding food and drinks.
Choose Your Favorite Bag & Fill It With Swag
What to put inside your swag bags
You should put lightweight, trendy, and relevant items inside the swag bags for your event. There may be important paperwork or ID badges that are necessary for entry that you want to put inside, but don’t forget the fun stuff, too! Throw in cool promotional items and coupons to local businesses.
You don’t have to go overboard! Here are the best promotional giveaway items to throw into your swag bags!
These swag bag ideas are excellent for trade shows, conventions, fundraisers, and other big events. They’re not crazy expensive, so you can easily get them in bulk for everyone who stops by!
The value of handing out swag bags
You should give out swag bags because everyone loves receiving free gifts. In fact, the Advertising Specialty Institute (ASI) found that 85% of people remember the advertiser when they receive their promotional products. People will keep you in mind if they go home with something they can treasure forever!
Swag bags are one of the most exciting parts of live events. Give them out to everyone, so you can show how much you appreciate them being there!
The team at Quality Logo Products is always here to answer your questions about putting together swag bags. Reach out any any time!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
