Learn More About Luggage Tags


Custom luggage tags are useful in a variety of situations. You could run a travel company, work for an airline, or just need something cool to hand out at your next trade show. No matter what, the first step is making sure your luggage tags are one-of-a-kind!

Do you need tips and tricks on how to customize your luggage tags? How can you make yours look great? Go all out with this helpful guide!

Tips for Customizing Your Luggage Tags

Luggage tags are an essential part of identifying suitcases at baggage claims. A vibrant color, unique shape, or shiny material will be eye-catching! Not to mention, these features can really make your design pop.

Check out these luggage tag design tips!

  • Stay on Budget
  • Keep Things Simple
  • Print in Full Color
  • Think Bright

Stay on Budget

First, figure out your budget. You can find luggage tags to match just about any price range. Give yourself a financial plan before you get started.

*Prices are based per item and are subject to change at any time.

Once you have a budget in mind, there are a few more things to think about that will affect your total price.

  • Material
  • Quantity
  • Printing Process


Luggage tags are made from a wide variety of materials, which can impact your total cost. For example, leather is going to cost more than plastic.


Buying in bulk can save you money per item. However, keep in mind the more you purchase, the higher your total price.

Printing Process

There are different kinds of printing processes to choose from. Getting your luggage tags engraved is more costly than other methods like screen printing.

Keep Things Simple

Luggage tags have a pretty spacious imprint area, but that doesn’t mean you should get too crazy. Keeping your details simple will make your message easier to read and remember, drawing in potential customers!

Try to stick with the bare minimum:

  • Company name
  • Logo

With the hustle and bustle that goes on at the airport, you want others to notice your company name and logo with one glance.

Don’t have a logo? No problem! Here at Quality Logo Products® you can find an image in our exclusive Free Clipart Library.

Print in Full Color

Most printing processes require an additional fee for more than one color. Digital printing is one method that can print in multiple colors at once, sometimes saving you a pretty penny.

Think Bright

When customizing your luggage tags, it’s best to use bright colors. Neon hues will get your tags noticed and increase brand awareness.

Where Can You Use a Custom Luggage Tag?

A custom luggage tag is the perfect tool for advertising your brand. Aside from that, they’re also great for other occasions:

Trade Show Giveaways

Instead of handing out lanyards or tote bags, give luggage tags a try. They’re perfect for travel agencies, resorts, and airlines looking to promote their business.


It’s easy to forget luggage tags while traveling. After all, there are so many things you have to remember to pack. Resorts, airports, and amusement parks can all benefit from luggage tags in their gift shops.

Wedding Favors

Are you having a destination wedding? Maybe you’re eloping and throwing a party when you get back. Either way, luggage tags are a great favor that will tie into your theme perfectly.

Advertising with Luggage Tags

Looking for something cool to promote your brand? Try making luggage tags part of your marketing strategy. These giveaways make great gifts for people who love to travel.

Image Source: https://pixiedustdaily.com/wp-content/uploads/2015/08/dtnemail-New_Luggage_Tags_2015_v2-5fe0b.jpg

Walt Disney World in Orlando, Florida is a company who uses luggage tags to promote their resorts and theme parks. Whenever someone books a trip, they’re sent complimentary tags a couple weeks before they leave. There are seven total, and they come decorated in a variety of colors with a different character on each one. The luggage tags serve as a fun souvenir that also remind people about their upcoming vacation.

Image source: https://pbs.twimg.com/media/CAMFo5pU8AAPvxM.jpg
Image Source: https://pixiedustdaily.com/wp-content/uploads/2015/08/dtnemail-New_Luggage_Tags_2015_v2-5fe0b.jpg

While Walt Disney World has people from all around the world coming to their parks, that doesn’t mean you can’t advertise with luggage tags. They make unique giveaways for just about any company. Tito’s Vodka teamed up with United Airlines and handed out samples along with branded luggage tags. This clever collaboration is unforgettable and one-of-a-kind, making passengers more inclined to tell their friends about their experience.

Image source: https://pbs.twimg.com/media/CAMFo5pU8AAPvxM.jpg
Image source: https://pbs.twimg.com/media/CAMFo5pU8AAPvxM.jpg

Live Stems is another company who decided to use promotional luggage tags to market their brand. They help support touring artists all over the globe, including clients like Backstreet Boys, Luke Bryan, and Lionel Richie. Even though Live Stems is a part of the music industry, they realized that a good portion of their customers travel. This was a great choice, especially since their branded luggage tags have already been used at airports around the world.

Image source: https://pbs.twimg.com/media/CAMFo5pU8AAPvxM.jpg

Do you want personalized luggage tags for your next trip? Use this coupon on your order!

*This coupon is valid for new customers only between 3/25/2020 and 3/1/2030. All products within the luggage tags category are eligible for 5% off. Offer cannot be combined with any other offer.

Choosing promo items that look good and are functional for hard day-to-day use on the road is the most important to us.

– Christian Thomas, Owner and CEO of Live Stems LLC.

The Bottom Line

People treasure their belongings. Thanks to your custom luggage tag, they’ll also associate your brand with the same sense of value. Go sleek and stylish or bright and colorful. Either way, your luggage tag will make a great addition to any suitcase!

About the author

Kyrsten Ledger

Kyrsten is a promo expert with a passion for branding . Her vast knowledge of promotional giveaways and marketing has led to several articles and published work for PPB Magazine, a publication from the Promotional Products Association International.