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What is an Imprint Area?

Alyssa Mertes

Published: July 23rd, 2020

The imprint area is arguably the most important part of any promotional product. After all, it's the space where you can show off your brand's design and introduce yourself to customers. No matter how handy a product, it probably won't help your business grow if it doesn't have your name on there somewhere. Maybe you're wondering why some products have a smaller imprint area than others. Read on to find out all about how to make the most of your imprint area!

The space where text or logos are printed on promotional products is called the imprint area. This is where the magic happens—it's the pre-designated spot for your logo on pens, mugs, bottles, and more. The size of the imprint area is based on the size of the product; pens have smaller imprint areas than t-shirts because they're smaller.

The size and shape of an imprint area might be important when deciding what promotional product is best for your brand or event. For instance, a very detailed logo might not show up well when printed small on an item like a pen or flash drive.

Also, the style and design of a logo matter when it comes to printing them on a product. A logo that's short and wide might work well on a pen, but a circular logo would look best on a golf ball or a round key chain.

A Lesson in Physics

It's important to note that different items get imprinted in different ways, affecting the size of the area that can be imprinted. For instance, giveaways like sunglasses and stress balls are imprinted by using pad printing—basically a rubber pad stamps a logo onto the item. The shape of a ball limits the area that a pad can print on, it won't cover the whole ball.

This same idea goes for all products and printing methods. Sadly, promotional product companies have yet to figure out how to break the laws of physics.

One more thing to note is that while a product, like a custom koozie®, might be 4" by 4", the imprint area will be smaller, like 3" by 3". This keeps your imprint looking crisp and clean.

spice promotion

Size Matters

Promotional product companies, like Quality Logo Products, are unable to change the size, shape, or position of an imprint on products. After testing dozens of designs and sizes, manufacturers decide on a pre-designated area within your product for printing, which keeps logos and slogans from going off the edge of your product, getting cut off, or being blurry or smudged. For the same reasons, we maintain a minimum font size on each product. The minimum font size is basically the smallest possible font that you can use in your imprint, anything too small just doesn't show up clearly!

Text is important

We've Done the work for you!

Our website makes it easy to figure out how much room you have to print on your promotional product with our search options. You can search for any item on our site and sort your results by imprint size so you know exactly how much space you have to work with. We also have an imprint area filter, which will show you the logo shape available for a particular product.

Bubbles teaching

Maybe you don't have a logo or perhaps your regular logo won't fit on the product you want. That's okay! You can still get your brand name, slogan, or event name printed in plain text. In general, simple logos look better on items with smaller imprint areas, but they can look very plain when they're enlarged.

No matter what size or style imprint you choose, we send free art proofs for every order. You can always check out how your imprint will look when it's printed on your products!

Quality Logo Products are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!

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Alyssa Mertes

Alyssa Mertes

Alyssa is the Lead Copywriter at Quality Logo Products. As a promo expert, she's uncovered the world's first custom tote bag, interviewed the guy behind rock band ACDC's logo, and had a piece published by the Advertising Specialty Institute, a leader in the promotional products industry.