If you ask a room full of people what a promotional product is, chances are many will silently shrug their shoulders. Little do they know they likely have one sitting on their work desk, in their drawer at home, or that they used one to sign their name at the dentist office last week! In a world filled with Facebook and Google advertisements, it’s easy to forget how powerful promo items can be. According to Promotional Products Association International (PPAI), however, companies are buying more promotional products than ever before!
So what’s the deal with promotional products and why are they so important? PPAI wants to help answer that question through Promotional Products Work! Week. From May 14th-18th, they’re sharing all kinds of fun statistics about how one of the most traditional forms of advertising can bring life to your brand. By increasing awareness about the value they have on a business and the economy as the whole, PPAI is hoping that one of your colleagues might actually know what you’re talking about when you bring up promotional products!
What is the Effectiveness of Promotional Products?
According to PPAI, around 74% of people keep promotional products in their workspace. Think about that for a minute: In your 100-person office, 74 of them have at least one promotional product sitting on their desk! How many of your co-workers are keeping magazine or newspaper clippings of print advertisements?
We know what you’re thinking. Sure, people have these items in their cubicle, but are they actually effective advertisements? Yes! In fact, people who receive a branded item are 83% more likely to do business with that company. While your competitors are huffing and puffing over billboard and radio ads, they might be ignoring the missing puzzle piece that is right in front of them.
Oh, and if you ever wondered about the average shelf life of a promotional item, take a look at this stat: 81% of people keep promotional products for more than a year. Most digital advertisements are fleeting, disappearing at the click of the button. Meanwhile, these handy items hang around for years to come!
Why Are Promotional Products Important?
Promotional products are important, no matter the industry. Whether you have a small five-person law firm or you’re the president of a major bank, the items you hand out will serve as physical reminders of your brand. After all, who could forget your company name after you gave away custom drones at the latest trade show?
At the end of the day, promotional products are important because they apply the finishing touch to any marketing campaign. You can send all the newsletters in the world, but they won’t matter if your audience is lacking a connection to your brand. Go ahead and hand out trendy promotional items to set your brand apart from the rest!
Why Promotional Products Work
Simply put, promotional products work because they provide consumers with a tangible, useful item in place of a traditional advertisement. Sure, Facebook ads are great, but they don’t serve a functional purpose in a customer’s day-to-day life. When you’re giving your customers functional items like lip balm or tote bags, they feel your appreciation first-hand.
Today, consumers across the globe want brands to resonate with them on a personal level. Social media advertising is great, but they don’t create a personal bond between the customer and the business. Promotional products work because they make the customer feel that they have a direct connection to the brand!
Promotional Products vs. Print Advertising
While print advertising takes up only 29% of the market share, promotional products occupy 34% of the space, making them the largest marketing fish in the pond. People are sensitive about their personal space, causing them to feel bombarded by intrusive digital or print ads. Promotional products are effective because they serve a functional purpose, making them both subtle and practical!
Don’t be fooled by how many online video ads you see, considering 65% of people skip them. Seriously, when was the last time you ordered something from a company after they rudely interrupted your video tutorial on how to change a tire? If you’re a data person, let the numbers do the talking: only 20% of people discard promotional products. Need we say more?
Take a look at how the members of Quality Logo Products® celebrated:
The effectiveness of promotional products is undeniable. Whether you’re planning your next marketing campaign or are searching for ways to make your next event one for the books, go ahead and incorporate promos into your game plan. Your future clients will thank you!