Many of the questions we get here at Quality Logo Products® are about our setup fees: Why do you charge one? What’s it for? And why do I need to pay for separate ones for each item? There’s so much you need to know!

Want even more of a break down? Then you’ve got it! Feel free to use these quick links to skip to your particular question:

What is a setup fee?

A setup fee is the cost associated with the creation of a die, plate, screen, or other fixture that is used in our machines to print your logo on your desired item.

Since each item has a unique imprint area, and imprint methods vary from item to item, it’s necessary to create fixtures for imprints every time you order an item for the first time. Each new fixture requires another setup fee.

A setup fee is not an artwork fee. Designing your artwork is a completely different cost.

What goes into a setup fee?

For screen printed items, the setup covers preparing a screen with the inverse of your logo on it, carefully cutting out the logo, and readying the ink.

For laser engraved items, it means calibrating your logo into the laser.

A digital printing setup charges comprises uploading your image into the printer.

Heat transfer setups include printing your logo onto transfer material, and then transferring it onto your items. (Think a higher quality iron-on t-shirt transfer!)

Why do some items not have a setup fee?

All items will have a setup charge, but we try to discount (or eliminate) them as much as we can. We want you to be able to maximize your advertising dollars and get the most out of each purchase.

Why do some items require multiple setup fees?

If your desired imprint has multiple colors and/or locations, this will require multiple setup fees. This is because when you have your items screen printed, a screen is created for each part of your imprint that’s a different color.

quality logo products logo imprint
To print our QLP logo on promotional items, we’d have to create two screens.

The exception is a digitally printed item. Digitally printed items only have one setup fee because your art is being sent to a large printer instead of being broken up into different screens.

I ordered multiple items; does the setup fee cover all of them?

It does not. Every single different item that you order has a unique setup fee.

To start, each item has a unique imprint area.

Stress balls have imprint areas around 2” by 2”, but t-shirts imprints can go up to 14” by 14”.

You wouldn’t want to have the same imprint on a stress ball and a t-shirt, anyway. Can you imagine how small a stress ball-sized logo would look on a t-shirt?

logo stress ball t-shirt comparison
That logo is tiny on a t-shirt! Can’t get good brand impressions that way!

Think of it like a rubber stamp placing your logo. Once you carve out the rubber stamp, you cannot change its size.

All of our promotional products are made in many, many different factories. So even if you have two items with the same imprint method and area, you’ll still have to pay separate charges because they are being made and shipped from different places.

The only time you won’t have to pay a different setup fee is if you get the exact same item but in a different color. For example, if in one order you purchase 150 pairs of our Neon Sunglasses in red, and also 150 pairs in blue, you’ll only have one setup fee. (Though please note that if you change the ink color, that would incur a different fee.)

one setup two colors of sunglasses
One product. Two colors. One ink color. One setup fee.

What about my reorder?

You can easily reorder your giveaways with Quality Logo Products. We hold onto your artwork to ensure a smooth, fast reordering process. It makes everything go along a lot faster!

Note, you will be charged a setup fee every time you place an order. This is the charge that comes from using the ink and colors that will go on your products.

Phew, that’s a lot of information. Let’s do a quick recap:

  • Setup fee = creating screen, calibrating lasers, etc. Totally separate from an artwork fee!
  • Unless it’s a digital imprint, multiple colors will require multiple setup fees
  • Two completely different items require two setup fees
  • In most cases, you will not have to pay a reorder setup fee

If something isn’t clear, or you still have questions, please contact us! We’d love to hear from you in the comments section, by email ( or by phone (866-312-5646)

Quality Logo Products®

are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!