It doesn’t matter if you’ve just placed your first order with us or are a longtime Quality Logo Products customer; chances are you have some questions about how everything works around here.  You might be wondering how we take an art file you give us and get it imprints ready to put it on hundreds of products.

I’m not exactly talking about imprint methods where we physically put the logo onto the product. We actually have a whole series explaining all different types of imprint methods, including screen printing, debossing, embroidery, full color, and more. I want to clear up some questions you might have about imprints and logo artwork themselves. For example, have you ever wondered why your logo will look different on a stress ball compared to a pen? Or why there is a set area for where your imprint can go on a specific item?

That’s what I’m hoping to clear up. So we’ll look at a few common misconceptions you might have about imprint areas. This will make your ordering experience a little easier.

1. The Effect of Materials and Processes on the Imprint

The misconception here is that a logo or imprint design will look the same regardless of the type of promotional product used. Truth is, your logo can look slightly different from product to product for a couple of reasons.

First, how your logo will look will depend on the shape and material of the item you order. If your logo has a lot of smaller details or is really intricate, it will print better on a flat, rigid surface like a notebook or magnet. Those intricacies and details could get lost on a softer material like neoprene or on nonwoven grocery totes. Keep in mind, even if your logo is fairly simple, it won’t look the exact same printed on a stress ball as it will on a USB drive.

That leads to the second reason why your logo will look different: the imprint method.  Every product we have uses a specific imprint method. An embroidered jacket obviously won’t look the same as a screen printed t-shirt, but even methods that both use ink will still vary in appearance. For example, pad printing, which is done on most stress balls, uses PMS color to match your logo colors, and logos are stamped on one color at a time. A full color imprint uses CMYK color, and can be used on a wide variety of promos, so the imprint might look slightly different.

2. The Size of the Imprint

It’s always our goal to make your logo look the best that it can, and increasing the size of an imprint area isn’t as easy as it might seem. If you’ve looked on our website, you’ll see that each product has imprint area dimensions. Machines at our suppliers’ factories are all set to a specific size depending on the product that will be imprinted. Imprint sizes can actually vary from factory to factory even for similar products. So while the Apple Stress Reliever and the Apple Stress Ball look nearly identical, the imprint sizes aren’t the same.

Our factories are physically limited with their printing capabilities and it’s not possible to just make the area bigger. If we were to try to make the imprint size larger, it would most likely distort your logo. Anything outside the set dimensions could also be blurry, hard to read, or not at all printable. Just like the clarity of a logo, the size depends on the type of product you choose and the material you’re printing on. Even when you have two different tumblers, the circumference can affect how the imprint will look when completed.

While we’re on the subject, the size of the imprint will also affect the amount of information we can print. If we try to squeeze the name, phone number, and website of a law firm with a really long name onto a pen, things can get a little crowded. However, a tote bag has a lot more room to add more information. So it’s best to keep in mind what information you want on your giveaway, and choose one that can fit all of that into the given imprint dimensions.

3. The Location of the Imprint

Just like increasing the size of the imprint area is difficult, so is moving the imprint. All of our suppliers’ factories set their own specifications for where an imprint can be located.

Again, it’s put in a place that is meant to make your logo look the best that it can. Everything including the shape, size, and material is taken into account.

On really rare occasions, we are able to work with factories and suppliers to move the imprint location. It will most often come with additional charges, but we will try the best we can to make it happen. So if you really want the location moved, it’s always best to talk with your sales representative to see if it can be done.

While most products only come with one possible imprint location, some products can easily have two or more imprints. The additional imprints do cost a bit extra, but if you really want to show off that logo on your Koozie, we can make sure it’s on both sides and depending on the can cooler, on the bottom as well!

4. The Color of the Imprint

This last misconception deals with choosing a color for your imprint. Occasionally, customers will ask us if all the colors in their logo can be imprinted. Answer is, for most imprint methods you can get just about any color you want, though you might have additional charges for each color added.

This comes back to the different imprint methods available. Nearly every method we use requires one color to be applied at a time, and because of that, you’ll notice with some imprints there’s an extra charge for each additional color you want.

Still, if multiple colors are an option, it’s a way to make that logo really stand out. If your logo just happens to include every color of the rainbow in different shades, I’d suggest a full color imprint, as it would be the most cost-effective. Be sure to stay tuned for continuing updates with our website because we’ve got some exciting changes coming up that will make choosing an imprint color incredibly easy!

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We will always tell you the upfront costs before we even get started on your products. You’ll never get hidden fees or wonder where some charges came from. We pride ourselves on fully answering customers’ questions. That’s why we’re here to make sure your order comes out exactly as you want it every time. One way we can make sure your logo looks exactly how you want it to look is by providing a free art proof (click on the PDF below for closer look at a sample art proof).

Usually your art proof will show you the exact size your imprint will be on your promotional item. We even provide a scale near the bottom of the proof in case you want to print out a hard copy. Sometimes you just have to take your eyes off the computer screen and see it on paper.

We’re sure there are more questions out there from customers we’ve helped, and ones we’re looking forward to helping. So don’t hesitate to give us a call by phone (866-312-5646), by email (info@qualitylogoproducts.com), via live chat, or by leaving a comment below.

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.