Learn More About Highlighters


The best part about back-to-school isn’t getting your class schedule or meeting your teachers. It’s all the fun shopping you get to do! The notebooks look fresh, the backpacks are clean, and those highlighters are super bright and colorful.

People love highlighters, which is exactly why you should customize them with your own design. Here are the tips you need to get started!

Why Do You Need Custom Highlighters?

Custom highlighters are great for schools, churches, libraries, and office buildings. The following places could use them as gifts or giveaways:


Students take a ton of notes to prepare for tests, especially if they’re in middle school, high school, or college. Highlighters are a great way to help with their studies and can be handed out at orientation, or sold in the bookstore.


You probably already have bookmarks in the aisle near the checkout, but how about highlighters? Don’t underestimate how any people use one to mark their favorite quotes or passages in the novels as they read!


Is your library hosting a community event? Print your name on highlighters and hand them out as free giveaways. They’ll get a ton of use, reminding people of your library every time a word is brought to life in color!


If you host Bible study, a highlighter could make an excellent gift for everyone in your group. Churches can also keep them in each pew for the convenience of their congregation.

Writing Workshops

Pencils and journals are one thing, but many writing workshops overlook the power of highlighters. They’re a great supply to have on hand when it comes to creating an outline before the writing begins!


Whether you’re opening a new office or the supply closet is running low, you can order highlighters in bulk for your team. Now watch as they take excellent notes during your next meeting!

Trade Shows

You should offer some kind of free giveaway at your booth! If not, people are going to think your company is cheap. Highlighters are a good clearance item with a low minimum. This means you won’t have a bunch of extras after the trade show is over.


Your volunteers are sure to appreciate having a highlighter they can use throughout the day. After all, they’ve got a lot to keep track of with fundraising and outreach!

Of course, these aren’t the only places that can use custom highlighters. They’re must-haves for just about everybody!

Tips for Customizing Highlighters

If this is your first time ordering custom highlighters, it might seem like a big old headache! These design tips are here to make it easier:

  1. Try a dual or tri highlighter.
  2. Choose a bright color.
  3. Be smart with the design colors.
  4. Pair your highlighters with other items.

#1: Try a Dual or Tri Highlighter

Do you get annoyed switching between colors, or back and forth from your highlighter to your pen? That’s the beauty of multiuse highlighters!

First, choose from the following styles:

And then from there, select a highlighter that works for your particular vibe!




There are hundreds of custom highlighters to choose from, so it’s worth taking some time to filter down your choices. Think about why you’re ordering the highlighters and then pick a style that works for you!

#2: Choose a Bright Color

Arguably, the highlighter’s color is the most important feature. You can choose from the following colors:

  • Yellow
  • Pink
  • Blue
  • Green
  • Orange
  • Purple


  • Fluorescent yellow
  • Pastel yellow
  • Dark yellow


  • Fluorescent pink
  • Pale pink
  • Dark pink


  • Fluorescent blue
  • Light blue
  • Dark blue


  • Fluorescent green
  • Pastel green
  • Dark green


  • Fluorescent orange
  • Light orange
  • Dark orange


  • Neon purple
  • Lavender
  • Violet

As you can see, it’s not one size fits all! The colors range from light to pastel to dark. Choose the highlighter color that your eye naturally gravitates toward!

#3: Be Smart with the Design Colors

Highlighters are naturally a colorful, bright product. With that in mind, you can screen print your design in only 1 ink color on the barrel and it will still look good.

Try any of these options!

Option A: Match the Design to the Ink

Find a pen with a white barrel and print your design in an ink that matches the highlighter’s color.

Option B: Use Black or White Ink

Go with neutral colors like black or white for your inked design. In this case, Ohio University pops against the neon yellow highlighter.

Option C: Print Your Design in a Complementary Color

Think outside of the box and use a totally new color for your printed design. The more colors, the more noticeable your highlighters!

Option D: Try Full Color Printing

If you want a colorful design, find a highlighter that’s decorated with full color printing. Every ink color is included in the cost, which is much better for your wallet!

#4: Pair Your Highlighters with Other Items

Everybody loves receiving a gift bag full of stylish, useful items. Once you’ve decided on a good highlighter, add some of these other items into your bags:


You can’t take good notes without pens. Choose a simple black ink pen so that the text is guaranteed to peek through under the highlighter.


Highlighters are meant to be used on paper, so pair yours with a stylish notebook. This is a particularly great combo for students and writers.

Insulated Water Bottle

When you’re busy studying or completing a project, you might not think to take a sip of water. An insulated bottle will help people stay hydrated while they work.

Fun Stress Ball

Students and anyone else working with a highlighter might be feeling under a ton of pressure. Ease that anxiety with a stress ball in a fun shape. You can even get taco shaped stress balls!

USB Drive

In this digital world, your notes might be on a laptop instead of paper. Back up those files with a handy USB drive.


Are you hosting a January event? Give all your guests bags that include pens, highlighters, and a planner. This will help everyone start the year off on the right foot!

Why Should You Customize Highlighters?

You should customize items like highlighters because it’s way more unique than something you can just buy at the store.

It’s fun to personalize highlighters and make them entirely your own, whether it’s by printing your logo on the barrel, or finding a highlighter that has every color in the rainbow!

The Bottom Line

So now you know how to customize highlighters! You’re sure to enjoy the process since it gives you the chance to be creative. Get these giveaways ready to go for your business or event!

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.