Industry Insight

How to Customize Your Portable Cooler

A good cooler can be the star of the show at any barbeque or tailgate. After all, people gather around it to talk, eat, and laugh. With all that in mind, it only makes sense to make yours a conversation piece, and that’s where an awesome custom design comes into play!

How do you go about adding that personal touch? What are some tips for printing? Chill out, grab a refreshing drink, and get ready to learn how to customize your coolers!

Tips for Customizing Your Cooler

Tips for Customizing Your Cooler

Whether you want favors for your wedding or giveaways for your next trade show, it’s important to make sure your custom coolers look awesome!

These tips make it easy!

  1. Figure Out Your Budget
  2. Choose the Right Size
  3. Pick a Good Color Combo
Tips for Customizing Your Cooler

Figure Out Your Budget

First things first, you need to know what you can and can’t afford in terms of customizing your coolers. Set yourself a range to work in before you get started.


How Much Do You Have to Spend?

How Much Do You Have to Spend?
How Much Do You Have to Spend?

Now that you have an idea of your budget, keep in mind there are a few factors that will affect your total price. These include:

  • The type of cooler you choose
  • How many you’re ordering
  • Number of colors in the logo design
  • Amount you’re printing
Cooler Type

Cooler Type

A brand name, like Igloo or Coleman, is going to cost a bit more than other designs. The material used can also affect the final price. For example, stainless steel is more expensive than nylon.

Quantity

Quantity

If you need 1,000 coolers, your cost will be significantly more than if you need only 100. The higher the quantity, the higher the final price.

Design Colors

Design Colors

Most printing methods, aside from full color transfers, have a maximum number of colors included. Anything beyond that will result in an additional fee per color.

Amount to Print

Amount to Print

Let’s say you want to print an image on one side of the cooler, and text on the other. This two-sided imprint will usually result in a higher price.

You may have to adjust the cooler you choose or your design based on how much you’re willing to spend. No matter what, though, it’s possible to find something you love at an affordable price!

Choose the Right Size

The larger the cooler, the more space for your artwork. This is important to keep in mind when you’re dreaming up the design and choosing the right cooler for the job.


Small
Medium
Large

Small

Small Cooler

Simple image
&
Short & sweet message

Medium

Medium Cooler

Standard image
&
One line of text

Large

Large Cooler

Detailed design
&
Slogan or message

Imprint Area

Each cooler has a designated imprint area, which is where your design will be printed. Please note, this can’t be adjusted or changed. You have limited space to print, so be sure your design is legible.

Imprint Area

Pick a Good Color Combo

Now that you have a good idea of your cooler size, it’s about working within those parameters and making things look awesome. A good color combination can work wonders!

Remember, a colorful design may look awesome, but it could cost extra if full color printing isn’t included with the item. If your heart is set on a bright pop of color, change up the cooler itself and print your design in white or black. There are a rainbow of options available!

Colorful Coolers

Where Can You Use a Custom Cooler?

There are a variety of events and situations that can be amplified by an awesome custom cooler. Here are a few of the most popular!

Trade Shows

Trade Shows

Attendees want to go home with a giveaway that’s useful and stylish. Coolers with your company logo and contact info are the perfect choice!

Employee Gifts

Employee Gifts

Are the holidays around the corner? Give the gift of a well-designed cooler to your entire team!

Community Events

Community Events

Perhaps the local library is hosting an ice cream social. Keep all those cold treats in a cooler featuring your town’s name and flag!

Family Reunions

Family Reunions

Round out an epic volleyball game with a custom cooler full of bottled water and snacks. The winners can have first dibs at food!

Weddings

Weddings

Whether you spring for favors or order a few for cocktail hour, a monogrammed cooler adds a classy touch to your big day!

The Bottom Line

You like wearing custom t-shirts and might even have a few pens in your drawer from local businesses, right? Why not bring that same personal touch to your cooler? At the very least, it’s a great way to break the ice at any event!