Bottle openers might seem like an unlikely way to advertise, but you might be surprised by how useful they can be. They are small, cost-effective items that anyone can use. Add your logo and design and you have the perfect marketing item!

Learn more about how bottle openers can be used to advertise your business!

Who Can Advertise with Bottle Openers?

The short answer to who can use bottle openers to advertise is everyone! Bottle openers are applicable to nearly any business, so get creative and be inspired by any of these ideas!

Bars and Restaurants

If you own a restaurant or bar, a personalized bottle opener is a great way to advertise your business. Hand them out at a grand opening, as a freebie with a signature drink, or as a present on customer birthdays!

Breweries

Breweries are becoming popular, and you want yours to stand out from the crowd. Consider adding branded bottle openers to your gift shop or as a promotion for purchasing tour tickets. You can even make bottle openers to match specific beer labels so customers can take home their favorite variety.

Sports Teams

Sports fans love to represent their favorite teams. Bottle openers branded with a team logo are a great giveaway for the first 100 attendees, or as prizes for fans. Any team can take advantage of custom bottle openers!

Beverage Distributors

Beverage distributors can work with restaurants, concert venues, and even banquet halls. Take advantage of the wide reach of your customers by offering branded bottle openers! You never know who might end up picking one up and taking it with them.

Wedding Favors

Wedding favors can be forgotten about and left behind at the end of the night, unless the favor is something useful! Choose bottle openers with the couple’s initials or wedding date on it to give to all the wedding guests.

Casinos

People go to casinos in hopes to win big, so why not randomly hand out promotional items like bottle openers? Patrons will then go home with their branded bottle opener and use it at picnics, dinner parties, and holidays, showing off your brand to everyone.

Souvenir Shops

Souvenirs are a great way for people to remember a trip they took or a town they visited. Sell bottle openers branded with a specific town, landmark, or destination for tourists to take from your booth or shop. They also make great gifts for friends and family back home.

There are plenty of ways to advertise with bottle openers like grand opening prizes or sporting event giveaways. Custom bottle openers are a great way to spread the word about nearly anything!

Who is Advertising with Bottle Openers?

Advertising with bottle openers has been popular since the 1900s. These handy tools are inexpensive and useful for anyone to keep at home, on their key ring, or in their bag.

Check out who is using bottle openers to advertise!

http://wealthyprofit.co

Coca-Cola

Coca-Cola first began their marketing efforts by handing out coupons, and then started giving out promotional items like branded bottle openers to different businesses! The brand popularly had coolers and vending machines with bottle openers attached to them to open the bottles of soda.

http://picclick.com

Budweiser

Adolphus Busch is considered a pioneer of using giveaways for advertising. Bottle openers were a popular item he used to market his iconic beer to customers. Certain vintage Budweiser bottle openers are considered collectors items and can commonly be found at garage sales or antique shops.

http://retonthenet.com

Heineken

Heineken is famous for creating clever advertisements but print and media aren’t the only place you’ll see this company promoting their brand. They also use customized merchandise like bottle openers! In fact, the company has been around since the 1800s and owns several other brands including Amstel and Dos Equis.

http://chrono-shop.net

Rolex

Luxury watch maker Rolex made this limited-edition bottle opener in the 1970s. Today it is a highly sought-after collector’s item and can be found primarily at online auctions. This opener is made with stainless steel and is in the shape of a champagne bottle with a sticker label.

http://antiqueadvertising.com

Goodyear

In 1916, Goodyear began producing the zeppelin aircraft. During World War II, Goodyear created bottle openers shaped like the Corsair aircraft the company was manufacturing for the U.S. Navy. The small hole was made to hang on a chain or keychain.

http://picclick.com

7UP

In the mid-1900s, the lemon-line soda 7UP launched their “Freshen Up” campaign, and they used branded bottle openers to advertise their new slogan. The campaign was aimed at making 7UP a family drink for all ages. In addition to promotional items, print ads were also included in this marketing effort.

http://jusr-for-openers.org

Harley Davidson

This vintage Harley Davidson bottle opener is imprinted to look like a person riding a motorcycle! The small thin design was relatively cost effective as well. Today, Harley Davidson still makes branded bottle openers along with other merchandise and accessories for bikers.

http://Popscreen.com

Orange Crush Soda

While you primarily see orange soda in cans today, they were originally only made in bottles. Branded bottle openers like this wall-mounted style were common promotional items for the fruity soda! This particular opener is from the 1950s and is considered a collectors item.

http://iCollector.com

Indian Motorcycles

Indian Motorcycles began producing branded merchandise when their boutique opened in Springfield, Massachusetts in 1901. Among their branded items was this bottle opener, which included a “Prest-O-Lite Key” for turning on vehicle headlights.

From luxury watch companies to tire manufacturers, you’ve seen that bottle openers are a popular advertising tool for businesses in just about any industry. They are also budget-friendly enough to order in large quantities to reach the largest audience possible.

Tips for Customizing Bottle Openers

When you are looking for the perfect bottle opener to customize for your needs, there are several tips you should keep in mind! Following these suggestions will help ensure your design comes out looking clean and professional.


  1. Keep in mind the small imprint area, so printing only a few characters with a small image or illustration is best.

  2. Consider which type of bottle opener will be best for your needs. For example, keychain bottle openers are great small giveaways, and wall-mounted ones make excellent gifts.

  3. Keep the font simple and easy to read.

  4. Be aware of the number of colors you plan to add to your design and the limitations of the imprint method. If your design has lots of colors, think about how you can narrow it down.


Through each step of the design process, keep these tips in mind. You can always consult a product expert with any questions about customizing your bottle openers!

What Are the Imprint Methods for Bottle Openers?

Different materials call for different imprint methods, so the design doesn’t wear off and looks professional. When you choose a bottle opener you like, there are only a few imprint methods you can use to customize it. Depending on the material, you will choose from the following imprint methods for your custom bottle opener.

Laser Engraving

Laser engraving works best with metal bottle openers. The only downside with this process is that you can’t engrave color. However, engraving can have a higher perceived value if you are aiming for an upscale design.

Pad Printing

Plastic bottle openers are commonly customized using pad printing. Using pad printing, you can add several different colors to your design.

Screen Printing

Bottle openers coated in rubber or PVC are normally customized using screen printing. Screen printing is the most cost-effective method for single-color designs.

When choosing an imprint method, be sure to consider what you want your design to look like. Designs that have several colors might look best on a plastic bottle opener because it can be screen or pad printed, while plain text would look best engraved on a metal bottle opener.

What Are Some Unique Bottle Openers?

While you can certainly enhance creativity with a unique logo or design on bottle openers, the shape of the opener itself can make a big statement. Some of the most clever bottle openers are paired with another tool, doubling its usefulness! Check out these creative bottle openers.

Tumbler with Bottle Opener

A bottle opener is integrated onto the lid of this stainless-steel tumbler. It’s great for morning coffee or for keeping a summery drink cool. The bottle opener is a bonus!

Why it’s a Good Idea: This tumbler is the ideal tailgating cup. It can keep your hot chocolate warm, but it will also crack open a beer when you or one of your friends want one. There is nothing worse than forgetting a bottle opener, and you’ll always have one handy with this tumbler.

Fidget Spinner Bottle Opener

Who doesn’t love a dual-purpose item? A fidget spinner with an integrated bottle opener can open a drink and help you stay focused at the same time.

Why it’s a Good Idea: Drinks like root beer and other sodas need bottle openers too, making this fidget spinner and bottle opener combination a giveaway for people of all ages!

Phone Stand Bottle Opener

A phone stand can be used at home, in the office, or while travelling. When you pair such a useful item with a bottle opener, you’ll have an unbeatable pair!

Why it’s a Good Idea: Just about everyone has a smartphone that they use to watch videos. A phone stand that doubles as a bottle opener is a practical item people won’t throw away.

Coaster Bottle Opener

Coasters can be an overlooked item, but not when a bottle opener is attached! These plastic coasters have an integrated bottle opener to open your drink and protect your table.

Why it’s a Good Idea: Coaster bottle openers make a great housewarming present for realtors or can even be used in restaurants. Give them away in quantities of four or more for a useful gift!

Pizza Cutter Bottle Opener

A pizza cutter and a bottle opener are items everyone needs, so why not combine the two tools into one? Serving pizza and drinks has never been easier!

Why it’s a Good Idea: Pizza and beer make a great combination. This item is great for pizzerias or even for the average household. Turn pizza night up a notch with this handy tool!

Bag Clip Bottle Opener

At first glance, this item looks like a regular chip clip. However, the backside of the clip has a bottle opener!

Why it’s a Good Idea: When you bring bags of chips or other foods to picnics, tailgates, or the beach, this clip is perfect! It can help keep your snacks fresh and can open beverages for your friends.

It’s easy to get creative with bottle openers! Whether it’s a unique shape or an item that serves several purposes, there’s no better way to get your brand seen than on a bottle opener.

The Bottom Line

Any business or event can benefit from a customized bottle opener. Between the variety in imprint methods and the different styles, you can find one that perfectly matches your needs. Get creative and wow your guests and customers!

References

Indian Motorcycle. (2019). The Story of a Legend. Retrieved November 25, 2019, from
https://www.indianmotorcycle.com/en-us/history/

World of Coca-Cola. (2019). Coca-Cola History. Retrieved November 25, 2019, from
https://www.worldofcoca-cola.com/about-us/coca-cola-history/

Keane, Maribeth. (2008, September 24). Beer and Soda Bottle Opener Bliss. Retrieved November 25, 2019, from
https://www.collectorsweekly.com/articles/an-interview-with-beer-and-soda-bottle-opener-collector-john-stanley/

Ohio History Central. (2019). Goodyear Aircraft Corporation. Retrieved December 3, 2019, from
https://ohiohistorycentral.org/w/Goodyear_Aircraft_Corporation

About the author

Gianna Petan

Gianna is no stranger to all things promo products. Her background in research-based writing, linguistics, and advertising gives her an edge in blogging about the marketing industry.