Branding Beat - Cut Through the Noise
Why Useful Promos are Great for Trade Shows

Why Useful Promo Products Are Great for Trade Shows

Are you tired of advertising getting shoved in your face? Seriously, you can’t take a walk, listen to music, or watch your favorite show without seeing an ad. I can’t tell you how many times I’ve heard the Hefty garbage bag ad on Spotify. It’s enough to make me ironically want to throw Hefty in the trash.

The catch-22, though, is that if you’re a business, the only way to get people to pay attention is through advertising. Still, there are ways to do so without being a pain-in-the-butt.

Save all the pushy online ads and over-the-top billboards for the competitors and interact face-to-face at trade shows instead. This gives visitors the chance to see there are humans behind your company, while at the same time giving you the chance to hand out advertising items they’ll actually want rather than throw into their Hefty garbage bag.

Here’s some food for thought!

Useful Promo Products

Come through with something that will add value to people’s daily lives, like a PopSocket® for their phones or a drawstring bag they can use for trips to the park with their kids. No matter what, if they’re getting a lot of use out of your promo giveaway, they’ll equate that usefulness with your company and come running through your door next time they have a need for your product or service.

Trade Show Giveaway Ideas

It’s a game that you’ll always win, especially when you go with items that people use all the time like:

Personalized KitchenwareKitchenware

The heart of the home is the kitchen. Make your brand part of the family by printing your company name, logo, or any other key info on ceramic mugs or glassware.



Eco-friendly NotebooksOffice Supplies

On average, we spend about 1/3 of our lives at work. That’s why supplies like pens, notebooks, or sticky notes are great for trade shows.



Custom Power AdapterTech

Almost everyone is glued to their phone or computer. People love going digital, so why not give them something they’re sure to use like chargers, speakers, or flash drives featuring your logo?



Custom Hand SanitizersHealth & Wellness

Germs are rampant, especially in crowded places like trade shows. Stock up on custom hand sanitizers, pedometers, and any other healthy essentials.



Personalized Tote BagsTote Bags

I don’t know about you, but I hate having a bunch of plastic bags at home. Tote bags cut down the waste when you go shopping for groceries, video games, or anything else!



Do you know anyone with a business card collection? What about a drawer full of social media posts? Probably not, right?

By and large, promotional products are one of the best forms of advertising out there because they are regular items people are going to use anyway. Might as well throw a logo on there so people will notice your company at the same time!

This strategy is proven to work as a crazy 85% of people do business with an advertiser after receiving one of their promo products. 85%! That’s like 8 people and one guy cut in half doing business with you just because you gave them something they were going to use anyway and put your advertising on it. What’s a billboard done for you lately?


Alyssa Mertes

Alyssa loves food. A LOT. Particularly pizza and popcorn, but she knows beggars can’t be choosers. When she’s not stuffing her face (which is rare), she loves watching movies, playing volleyball and softball, and engaging in any number of interesting shenanigans. If she had to pick a spirit animal, she’d be an otter because they are playful and love to laugh. Most of the time she’s laughing at herself, whether other people are laughing with or at her is to be determined.


  1. Samuel Caverly

    I saw that a growing number of companies focus on branding and putting their name and logo on different objects is the way they’re doing it. I believe that the company must focus on objects that relate to their field.

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