Branding Beat - Cut Through the Noise
Why Useful Promos are Great for Trade Shows

Why Useful Promo Products Are Great for Trade Shows

Are you tired of companies shoving their advertising in your face? Seriously, you can’t take a walk, listen to music, or watch your favorite show without seeing an ad. I can’t tell you how many times I’ve heard the Hefty garbage bag ad on Spotify. It’s enough to make me ironically want to throw Hefty in the trash.

The catch-22, though, is that if you’re a business, the only way to get people to pay attention is through advertising. Still, there are ways to do so without being a pain-in-the-butt.

Save all the pushy online ads and over-the-top billboards for the competitors and interact face-to-face instead through trade shows. That way people know there are humans behind the company. At the same time, you should give visitors some kind of useful promotional product they will actually want instead of throw in their Hefty garbage bag.

Here’s some food for thought!

Useful Promo Products

Come through with something people will hang on to and improve their daily lives like a PopSocket® for their phones or a drawstring bag they use for trips to the park with their kids. No matter what, if they’re getting a lot of use out of your promo giveaway, they’ll equate that usefulness with your company and come running through your door next time they need your product or service.

Trade Show Giveaway Ideas

It’s an association game that you’ll always win, especially when you go with items that people use all the time like:

Tote BagTote Bags Consider all of the free stuff that people will be carrying around at trade shows. If they are juggling too much then they might not bother stopping by your booth, and you won’t get a chance to display your business pride. Tote bags are a great solution to this crisis. They leave your customers hands free to check out your perks and give you a high five. Isn’t that totes amazing?


CandyTreat your audience to soCandyme sugary sweetness and offer them bite-sized delights to take home. Adults may try to disguise it, but they are actually genuinely excited about free candy. Willy Wonka’s Chocolate Factory is a dream world that we all want to visit. Give your customers something close to the golden ticket, and they will run to your business as fast as they can!



Air FreshenerAir Fresheners— People have busy schedules and are constantly on the go. Sometimes we don’t have the opportunity to clean out the inside of our car. As a result, there is an overwhelming odor caused by children’s baseball cleats and smelly carpool buddies. It’s difficult to always commute wearing a gas mask. An air freshener helps us conquer the stench so that we can have a pleasant commute to wherever we need to go…like your trade show table!



Cell Phone StandCell Phone HolderPeople take their cell phones with them wherever they go because a day without Snapchat filters and Spotify is too unimaginable and excruciating to think about. Offering unique phone holders such as one with suctions or one disguised as a comfy armchair will set you apart from competitors. Only heart eye emojis for your booth!

Hand Sanitizer

Hand SanitizerLook around and you’ll see a zombie ridden world where people are hacking, coughing, and sneezing all over the place. Break the infectious spread by handing out portable hand sanitizer at your booth. This plays into your hands because everyone’s looking for a solution to battling a germ-ridden world. It’s beneficial to give out a portable way to survive the apocalypse.



It’s possible that these practical promos aren’t a good fit for your business. But that’s okay! We have so much more to offer to fit any brand at our website. You can choose the right product for your business by asking yourself:

  • What are people looking for? Think about what your business offers and stand proud of your niche in the market. And if that doesn’t work, give people free stuff. There are some staples that are guaranteed to not disappoint like pens, keychains, and stress balls. But if you’re trying to appeal to a certain audience, choose a product that best reflects their needs. For instance, if you want green thumbs to be interested in your company then offer them a flower pot with seeds
  • How can I spice up my booth? Many of your competitors are going to have booths at the trade show. And they will all likely hand out free items from their booths. Make sure you’re memorable by handing out interesting freebies. You need to be adventurous so don’t be shy about having a fog machine or a mariachi band at your booth. You want people to come over so that you can discuss your business.

Social Media

  • How do I spread the word? This is a great opportunity to take a picture of your products and share it on social media. It will only aid your business in further promoting your services and showing how generous and cool you are for giving away free things. Take pictures of your products and add a caption so that people know that they are missing out on great freebies and a chance to get to know your business. Better yet, get your audience involved and encourage them to share pics as well. The more fun they have at your booth, the more likely they are to share their experience on social media.

Whether you’re giving away tote bags, candy, lip balm, air fresheners, cell phone holders, hand sanitizer, or any other practical promo that floats your boat, the main takeaway is to show your customers that you are willing and available to make a connection. Even better, make them remember you through interesting perks. If you offer an incentive, your customers will remember their experience at the trade show, and in turn, your company. It’s time to shake off the nerves and expand your brand!


Bubba is the Quality Logo Products mascot. He may have started out as "just a stress ball," but he's come a long way since the company's launch in 2003. Bubba has been immortalized in numerous vector artwork designs for internal and external promotions, and you can see him change outfits on the Quality Logo Products homepage whenever a holiday rolls around. Oh, and he thinks pants are for the birds. You can connect with Bubba on


  1. Samuel Caverly

    I saw that a growing number of companies focus on branding and putting their name and logo on different objects is the way they’re doing it. I believe that the company must focus on objects that relate to their field.

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