Marketing & Branding

The COVID-19 pandemic has been a defining moment in our history. The entire country basically shut down, which made it tough for business owners of all sizes, but especially those who were opening their doors for the first time. Starting a new business in 2020…

Trade shows have been around for hundreds of years, and for good reason. There’s something about meeting people face to face that can really encourage you to try something new. You can think of trade shows like the professional version of Comic Con. It’s the…

Remember when cereal companies used to offer prizes if you filled out a form that was printed on the inside of the box? They offered all kinds of gifts like t-shirts, computers, and even vacations. You don’t see much of those anymore! The idea of…

It’s easy to look at a marketing budget and wonder if it’s worth continuing to invest in one. Advertising costs can add up quickly and those numbers can give you serious sticker shock. Once you look a little closer though, it’s clear that investing in…

Do you remember that guy in college who insisted on being called “Chugs” even though his name was Gary? He tried signing birthday cards as Chugs and telling teachers that he went by Chugs, but everyone just went on calling him Gary. He started as…

When it comes to expressing gratitude, a simple “thanks” doesn’t always cut it. That’s especially true if you run an organization that relies on volunteers! From animal shelters to nursing homes, there are countless facilities across the globe who need the help of community members…

Tito’s Vodka has taken the adult beverage industry by storm in only two decades. If you’re not familiar, Tito’s is a brand known for their vodka that is handmade and gluten free. The company started in Austin, Texas and is now sold across the United…

Dogs are awesome. They’re always excited to see you, and a simple treat is all it takes to make them super happy. If only running a business worked the same way! But what if it could? It may be as simple as becoming familiar with…

You can easily go to the grocery store and spend hundreds of dollars, but the thrifty shopper knows that you’ll save a boatload if you go to ALDI! Shoppers love going to this store for all their grocery needs, whether it’s food for lunch at…

Back in the day, most lawyers advertised their services on park benches, busses, and even in the yellow pages. Fortunately, a majority of those practices are now outdated and replaced with more refined methods of advertising. Today, promotional products are one of the most effective…

You likely already use microfiber to clean your home or vehicle, but have you ever considered using it to advertise your business, event, or charity? Microfiber is a durable material that also makes a practical giveaway. Learn how you can advertise using

It seems like there’s a Spotify playlist for just about everything – road trips, holiday parties, taking a bubble bath, ordering promotional products. So it only makes sense for your restaurant, store, boutique, or even insurance company to have a Spotify playlist of your own. …

Do you ever stop and stare at an optical illusion? Museums have them in their halls, psychology classes use them to talk about the brain, and your hippie friend from college has posters of them all over his apartment. It’s possible, though, that you never…

Marijuana has been legalized in 33 states – 11 have made it legal for both recreational and medical use and 22 have made it legal for strictly medical use. Basically green is the new black! And with that green, comes a whole crop of up-and-coming…

In this world of keto diets and smoothies, fast food chains are surviving by going absolutely bonkers with their branded merch. Everyone from KFC to McDonald’s is using this stuff to stay on people’s radars. You can find it all, from normal things like t-shirts…