11 Best Reversible Umbrellas to Save for a Rainy Day
On April 4th, 2021Does the forecast call for rain? Make the most of the downpour by hiding under an inverted umbrella!…
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Marketing & Branding
15 Tips for Hosting an Outdoor Trade Show for the First Time
Are you way over going virtual? Good news! The Centers for Disease Control and Prevention (CDC) recently released new regulations in regards to social gatherings and public events. It’s now fair game to start planning events, and that includes outdoor trade shows. The idea of…
Marketing & Branding
What Are Pop-Up Shops and Do They Actually Work?
Back in the 80’s and 90’s, people actually liked advertising. They wanted to sing along to the jingles, watch the commercials, and see the cool Coca-Cola billboards down the highway. Nowadays, brands have to be sneakier to get their messages heard, whether it’s through targeted…
Marketing & Branding
5 Brands Pumpin’ Up the Jams with Spotify Playlists
It seems like there’s a Spotify playlist for just about everything – road trips, holiday parties, taking a bubble bath, ordering promotional products. So it only makes sense for your restaurant, store, boutique, or even insurance company to have a Spotify playlist of your own. …
Marketing & Branding
The Catchiest Advertising Jingles of All Time
Love them or hate them, there’s no denying that advertising jingles have been part of American culture for a very long time — nearly 100 years. By most reports, the first jingle broadcast on the radio debuted on Christmas Day 1926 to praise the virtues…
Marketing & Branding
25 Best Advent Calendars From Your Favorite Brands
The countdown to the holidays has officially begun! If you celebrate Christmas, you probably keep track of the days until December 25th. What better way than with a fun advent calendar? It turns out your favorite brands, from Lego to Jack Daniel’s, have some of…
Marketing & Branding
Here’s How 15 Brands Responded to the COVID-19 Pandemic
Brands With Interesting Responses to COVID-19 Coca-Cola Nike Airbnb McDonald’s Disney Apple Google Amazon Taco Bell Gap Inc. Starbucks Audible Netflix Anheuser-Busch Verizon Wireless The COVID-19 pandemic has really changed the business world. Some places were forced to board up their windows, while others like…
Marketing & Branding
5 Horror Movie Marketing Strategies That Helped the Films Slay at the Box Office
Horror movies claw into our minds to exploit our worst fears. Ghosts, zombies, monsters, clowns, girls with long black hair, gremlins… the good ones are hard to shake, no matter how hard we try. You want the same thing for your business, right? Sure, you…
Marketing & Branding
34 Brand Names You Casually Use Without Even Realizing They’re Brand Names
There are brands out there that everyone knows and loves. Coca-Cola, McDonald’s, Apple, Disney – these are the titans with merchandise sales, millions of dollars in revenue, and a legion of fans to show for it all. While these companies are undoubtably great, it takes…
Marketing & Branding
14 Companies With Golden Voices: Who Has the Best Voice Over?
Some people have voices that are made for voiceover work. You can listen to them talk about products as unglamorous as toilet paper, and somehow, it sounds so much cooler. The actors on this list have that “it” factor. They make you turn your heads,…
Marketing & Branding
7 Aggressive Sales Tactics You Definitely Shouldn’t Use
We’ve all been there. You’re trying to buy a new car, pair of shoes, or even a blueberry muffin, and the salesperson just won’t leave you alone. This type of pushy behavior can totally alienate you as a shopper and make you walk out the…
Marketing & Branding
What is a Tchotchke & Where Does the Word Come From?
Have you seen the word “tchotchke” before? At first glance, it kind of looks like a weird jumble of letters. You might even think it’s spelled “chachki.” Well, here’s the thing – this is a real word with a place in the Merriam-Webster dictionary and…
Marketing & Branding
What is Influencer Marketing? Everything You Need to Know About This Advertising Strategy
If you’ve spent even 10 minutes on Instagram, chances are you’ve come across some form of influencer marketing. It seems like everyone and their mother is promoting a product on social media, but there’s a reason why! It’s one of the most effective advertising strategies…
Marketing & Branding
15 Grand Opening Ideas for Your Business During the Pandemic
The COVID-19 pandemic has been a defining moment in our history. The entire country basically shut down, which made it tough for business owners of all sizes, but especially those who were opening their doors for the first time. Starting a new business in 2020…
Marketing & Branding
How Do You Advertise with Bottle Openers?
Learn More About Bottle Openers How Do You Advertise with Bottle Openers? Learn More About Bottle Openers How Do You Advertise with Bottle Openers? How is a Bottle Opener Made? What Are the Different Types of Bottle Openers? Uncapping the History of Bottle Openers…
Marketing & Branding
52 Stats About Trade Shows: Exhibitors & Attendees
Trade shows have been around for hundreds of years, and for good reason. There’s something about meeting people face to face that can really encourage you to try something new. You can think of trade shows like the professional version of Comic Con. It’s the…
Marketing & Branding
5 Things Marketers Need to Know About Social Media Contests
Remember when cereal companies used to offer prizes if you filled out a form that was printed on the inside of the box? They offered all kinds of gifts like t-shirts, computers, and even vacations. You don’t see much of those anymore! The idea of…
Marketing & Branding
Why Marketing Budgets Are Cut First But Shouldn’t Be
It’s easy to look at a marketing budget and wonder if it’s worth continuing to invest in one. Advertising costs can add up quickly and those numbers can give you serious sticker shock. Once you look a little closer though, it’s clear that investing in…
Marketing & Branding
10 of the Worst Business Names of All Time
Worst Business Names of All Time Analtech Morning Wood Company Bunghole Liquors Poopsie’s Sam & Ella’s Chicken Palace Passmore Gas Chew-N-Butts Master Bait and Tackle Dumass Taco Knobs ‘n Knockers Do you remember that guy in college who insisted on being called “Chugs” even though…
Marketing & Branding
7 Amazing Gift Ideas for Volunteer Appreciation
7 Amazing Volunteer Appreciation Gift Ideas Reusable drinkware Custom tote bags Power banks Mini plants Personalized chocolates Trendy PopSockets Useful multi-tools When it comes to expressing gratitude, a simple “thanks” doesn’t always cut it. That’s especially true if you run an organization that relies on…
Marketing & Branding
5 Marketing Strategies You Can Learn from Tito’s Vodka
5 Lessons From Tito Vodka’s Marketing Strategy Word of mouth works Create an emotional connection Engage with social media followers Set yourself apart Use promotional items Tito’s Vodka has taken the adult beverage industry by storm in only two decades. If you’re not familiar, Tito’s…
Marketing & Branding
Why You Should Apply Dog Food Marketing Strategies to Your Target Market
Dogs are awesome. They’re always excited to see you, and a simple treat is all it takes to make them super happy. If only running a business worked the same way! But what if it could? It may be as simple as becoming familiar with…
Marketing & Branding
How ALDI’s Business Model Leads to Happy Customers and Rapid Expansion
You can easily go to the grocery store and spend hundreds of dollars, but the thrifty shopper knows that you’ll save a boatload if you go to ALDI! This little store is proof that bigger isn’t always better, and their model leads to rapid expansion…
Marketing & Branding
Order in the Court: The 12 Best Promotional Products for Lawyers
12 Best Promotional Products for Lawyers Presidential stress balls Police car magnets Eagle plush toys Leather coasters House-shaped keychains Credit card mints Money-shaped stress balls Popcorn tins Webcam covers USB drives Stylus pens Padfolios Back in the day, most lawyers advertised their services on park…
Marketing & Branding
How Do You Advertise with Microfiber Cloths & Microfiber Towels?
Learn More About Microfiber How Do You Advertise with Microfiber Cloths & Microfiber Towels? Learn More About Microfiber How to Care for Your Microfiber Cloths How Do You Advertise with Microfiber Cloths & Microfiber Towels? What Are Microfiber Cloths Used For & How Do…
Marketing & Branding
What Are Optical Illusions and How Can They Be Used in Advertising?
Do you ever stop and stare at an optical illusion? Museums have them in their halls, psychology classes use them to talk about the brain, and your hippie friend from college has posters of them all over his apartment. It’s possible, though, that you never…
Marketing & Branding
11 Products You Need to Market Your Cannabis Dispensary
11 Great Items for Marketing Cannabis Dispensary Lighters Rolling Papers Grinders Multi-Tools Sealable Pouches Containers Glassware Apparel Magnets Hemp Lip Balm Novelty Pens Marijuana has been legalized in 33 states – 11 have made it legal for both recreational and medical use and 22 have…
Marketing & Branding
7 Fast Food Chains with Weirdly Fun Branded Merch
In this world of keto diets and smoothies, fast food chains are surviving by going absolutely bonkers with their branded merch. Everyone from KFC to McDonald’s is using this stuff to stay on people’s radars. You can find it all, from normal things like t-shirts…
Marketing & Branding
8 Brands That Took Marketing Risks and Won
8 Brands That Took Marketing Risks Burger King Aldi Dove Twitter TOMS Microsoft Target Charmin Brands are constantly competing for our attention (and hard-earned money). Sometimes, a business has to take a risk in order to set themselves apart from their competition. Whether the risk…
Marketing & Branding
12 Best Brand Collaborations and What You Can Learn from Them
12 of the Best Brand Collaborations Cheetos and Forever 21 Lego and Stranger Things McDonald’s and Burger King Vans and Harry Potter Kentucky Fried Chicken and Cheetos Sharpie and Nike Doritos and Taco Bell American Eagle and Lil Wayne Louis Vuitton and Supreme Uber and…
Marketing & Branding
The Art of Filling a Swag Bag: Why It Shouldn’t Be Too Heavy
If you’re hosting a trade show, 5K, or any other big event, it’s a good idea to offer people who attend some kind of goody bag. The things inside these bags serve as little souvenirs that help you and your event stay memorable. Plus, everyone…
Marketing & Branding
6 Adobe Illustrator Tips & Tricks for Beginners
6 Helpful Adobe Illustrator Tips for Beginners Learn the shortcuts and use them wisely Use the handy Bezier Tool Set up your workspace Take advantage of Adobe’s resources Export your work as a .PNG or .PDF file Become familiar with Adobe’s Align Tool When we…
Marketing & Branding
8 Color Schemes from the Pixar Universe
Pixar is often regarded as the greatest animation studio in the world. A lot of this success can be credited to their visually-pleasing films, unique storylines, and the fact that if you watch one, you’re probably going to ugly cry. Seriously, bring tissues the next…
Marketing & Branding
5 Stages of the Purchase Cycle and Where You Fit In
Anybody who works in or studies marketing is pretty obsessed with the purchasing cycle. It’s how a business owner dives deep into the consumer’s mind and understands their behavior. Kind of creepy, right? The thing is we all interact with the purchase cycle at some…
Marketing & Branding
The Sweet Truth on How Chocolate Can Help With Your Advertising
It’s not really that easy running a business. You have so much to think about, and to top it all, not everyone makes it out there. Here’s one truth you can always count on: People love chocolate. If you’re not a bakery or sweet shop,…
Marketing & Branding
10 Housewarming Gift Ideas for Realtors
10 Housewarming Gifts for Realtors Cutting board Key holder Picture frame Throw blanket Herb growing kit Welcome mat Mini toolkit Bluetooth speaker First aid kit Grill set As a realtor, you get to experience all the ups and downs that come with finding and purchasing…
Marketing & Branding
12 Real Examples of Promotional Marketing That Are Clever & Unique
You’ve probably encountered promotional products at some point. You know – t-shirts, water bottles, pens… all that merch you see at concerts, worn by fans at an NBA game, sold online by your favorite podcasts, or sitting on the tables at college job fairs. Swag…
Marketing & Branding
What Season 3 of Stranger Things Can Teach You About Product Placement
This is your official warning that this blog post contains possible spoilers for “Stranger Things” on Netflix, particularly Season 3. You’ve been warned! If you’ve tuned in to Season 3 of Stranger Things, there’s no doubt you’ve noticed a large number of brands have worked…
Marketing & Branding
What Are Memes & Can You Use Them in Your Marketing?
Every time you’re on the internet, you’re immediately ambushed by memes. Memes can say it all with just a picture and a few short words. They’re a fun, clever way to communicate to an audience. If you’re in the marketing field, chances are you’re at…
Marketing & Branding
10 of the Greatest Animals Ever Used in Advertising
It’s dog-eat-dog out there in the business world. That explains why some companies have unleashed their inner animal in their branding and advertising campaigns! Who could forget Spuds McKenzie, the Bud Light dog with a cool leather coat? How many remember Mr. Owl, the…
Marketing & Branding
The Taco Bell Hotel Has No More Reservations! The Rooms Booked in Less Than 2 Minutes
Taco Bell has some of the most creative marketing on the planet. In 2019, though, they really outdid themselves with the very first Taco Bell pop-up hotel in sunny Palm Springs, California. The crazy part? The rooms booked ridiculously fast when they opened on June…
Marketing & Branding
10 Inspiring Quotes about Marketing from Advertising Legends
Every person who owns a business can use words of wisdom and guidance occasionally. After all, the marketing and advertising industry is constantly changing, and it can be challenging to stay fresh and energized with new ideas. There are several true advertising gurus who seem…
Marketing & Branding
9 Totally Condescending Advertisements
Have you ever seen an ad that left you feeling a little insulted? Companies try to keep their marketing memorable and engaging, but sometimes they drop the ball and end up with an ad that is just plain rude and even slightly patronizing! In the…
Marketing & Branding
Why Food Packaging is Powerful & How You Can Use This Advertising Strategy
An eye-catching food package can be a powerful way to advertise your company and create brand loyalty, no matter what your industry. These containers receive their imprint via assembly lines and are often collectible with the right design. The most popular options include: Boxes Bags…
Marketing & Branding
Drinking While Shopping is a Thing: What You Need to Know
People are busy and don’t really have time to do everything during the day. That’s the beauty of a new up-and-coming trend: the sip and shop. Now you don’t have to pick between errands and a relaxed, social environment. You can do them both in…
Marketing & Branding
14 Unfortunate Logo Perspectives You Can’t Unsee
Perhaps nothing is more important in branding than a good logo. After all, you use it on billboards, social media posts, and marketing items like t-shirts and coffee mugs. A step in the wrong direction and that design you choose to represent your company can…
Marketing & Branding
Should You Join a Local Chamber of Commerce?
You just opened a business in your favorite neighborhood and you’re excited to get started. Now that you finished the paperwork, hung a sign above your door, and swept the entire place, it’s time to figure out your marketing strategy. That’s where a chamber of…
Marketing & Branding
How Your Business Can Create a Green Marketing Campaign
Do you want to launch an innovative and impactful new marketing campaign for your business? You might want to consider joining the go-green movement! Chances are, some aspect of your business impacts the environment whether it be your packaging, energy use, or overall waste production.…
Marketing & Branding
Neuromarketing Nation: How Emotions Influence Your Buying Decisions
Have you ever gone to the store to buy milk just to leave with a cart full of stuff? And no, it isn’t just you. This is actually a very common buying behavior. With help from neuromarketing, businesses across the nation can get inside your…
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