If you need to customize keychains, it’s probably because you’re a business with advertising needs. These little giveaways are guaranteed crowd-pleasers at trade shows, fundraisers, and many other events. That’s why you should make sure yours look their very best!

What are some tips and tricks for decorating keychains? What should you print? Spark your creativity with this helpful guide to customizing your promotional keychains.

Which Industries Should Advertise with Keychains?

Any company can advertise with keychains, but there are a select few that really should. It all boils down to the nature of your business and how much you have to spend on advertising. For some, keychains make a lot of sense, and when used at trade shows and other events, result in a significant ROI.

If you work in any of these fields, then marketing with keychains is right for you:

Car Dealerships






Some keychains work better for certain industries than others. For instance, a car keychain makes sense for a mechanic, while a house is perfect for real estate. Keychains come in all shapes and sizes. Whittle down the best option for your business and then get to decorating!

Time to Customize

Once you’ve decided to advertise with keychains, it’s all about making sure they look good. These tips and tricks will help!

  • Figure out your budget
  • Keep it simple
  • Print on both sides
  • Stick with a few colors
  • Ask a second opinion

Figure Out Your Budget

Your budget will help determine whether you go with keychains for under $1 or something more sophisticated, like a laser-engraved finish.

Plastic keychains are usually more affordable and are great for schools, non-profits, or small businesses. Metal keychains are pricier, but make for great giveaways at high-end events or as holiday gifts for employees.

Figure out how much cash you have to spend and consult this chart for some options!

Spend Amount For Custom Keychains

Lower Budget (About $100 – $300)

Various Plastics

Dual Purpose

Wood or Cork

Moderate Budget (About $300 – $500)


LED Lights


High Budget ($500+)

Chrome or Zinc



It’s possible to find a few metal or digital pieces for a low budget or higher-end plastic or dual purpose keychains. No matter what, your sales rep will work with you to find the best, most eye-catching option, regardless of how much you have in your budget.

*Note: The quantity will differ depending on which keychain you choose. Ask your sales rep for more details!

Keep It Simple

Whether you have a low or high budget, it’s always a good idea to keep your imprint simple. Keychains are tiny and shouldn’t be cluttered with too many details. The easier yours is to read, the better your message will come across to potential customers.

Try and stick with printing only three of the following:

  • Company name
  • Logo
  • Phone number
  • Address
  • Email
  • Slogan or message

People are visual, which is why it’s best to have some kind of image on your keychain. If you don’t have a logo, you can always find a small design in the Free Clipart Library from Quality Logo Products®.

Print on Both Sides

Sometimes you have a lot to say and may need to invest in a dual-sided imprint. This is when your name, contact info, or logo is printed on both the front and back of the keychain. It’s the best way to ensure your message is heard loud and clear, no matter what angle a person is viewing your giveaway.

Keep in mind, there’s typically an additional charge associated with this printing method. Your rep will always disclose these fees upfront and let you know whether or not this is the right choice for you.

Stick with a Few Colors

Overall, it’s best to let your product do the talking instead of your imprint when it comes to color. You can choose bright, eye-catching keychains and decorate them with a simple black or white text and logo. This is more effective than a busy design or paying for extra imprint colors.

Brighten up your next advertising event with these colorful keychains!

Advertising with Keychains

It’s well worth making keychains part of your marketing strategy. These giveaways are insanely affordable and make the perfect gift for a number of events.

The Ragbaby Exchange, a nonprofit that’s dedicated to female confidence, used keychains to promote their organization. Founder Sherri Lumpkin handed out star stress ball keychains during her Raising a Superhero event, a workshop where kids created a superhero doll in their own image to learn how to cope with bullying and self-esteem issues. The keychains served as a fun souvenir that would always remind the kids about their empowering experience.

Always Get a Second Opinion

When in doubt, remember that your sales rep is always available to help. At Quality Logo Products®, you’ll have one-on-one attention with the same rep throughout your order. Ask them all your questions, whether it’s as simple as the right keychain color or as complex as the true meaning of life. They will always have an answer for you!

You can also save on your order of custom keychains with this coupon!

*This coupon is valid for new customers only between 3/25/2020 and 3/1/2030. All products within the keychains category are eligible for 5% off. Offer cannot be combined with any other offer.

The Bottom Line

People have a crazy amount of love for their cars and houses. They will associate your brand with that same love when they see your keychain every day. Come through with stylish, memorable ones for your next event!

About the author

Alyssa Mertes

Alyssa is a promo expert with over four years of experience in the industry. She is the Lead Copywriter at Quality Logo Products and has had work published for the Promotional Products Association International and the Advertising Specialty Institute.