In 2017, Sheryl Crow had this to say to the world…”A change would do you good. I think a change would do you good.” Unfortunately, the pop star isn’t here to sing about our new and improved website, but we’d like to think her words ring truer than ever.

*Cue the catchy guitar riff.*

A new website only makes sense. We’re in the midst of a new decade, therefore, a new website is in order. So what’s in store for you with website 5.0?

  • User-tested, data-backed product pages
  • Faster online ordering
  • Specific categories with awesome photography
  • Full width pages that are compatible with any device
  • In-house, American-made design

User-Tested, Data-Backed Product Pages

At Quality Logo Products®, we might think something looks awesome, but you could have a totally different opinion. That’s why we tested and retested and then tested again the new layout of our product pages.

A voluntary team of 4,000 people clicked through each iteration of these pages and shared their feedback. We used this feedback to make changes and improve the layout. It took two years for the product pages you see before you to be completely finalized! 

See a Product Page in Action!

Let’s say you’ve been obsessed with the show “Tiger King” and want to order tiger stuffed animals for all your employees.

After you’ve typed “tiger” in our search bar and clicked on your favorite option, you will then see a screen with all the details you need to know about this little guy – what colors he comes in, how many you can order, and what the price is per stuffed animal. You’ll also see handy bullet points at the top that list other details you could be curious about like how your design is printed and whether or not the toy is QCA certified.

Product pages like this one were designed with you in mind. You can quickly figure out the main features of each item and then go about deciding “yay or nay” on placing an order.

Faster Online Ordering

91% of the U.S. population will shop online by 2021. Going off the most recent U.S. census, that’s over 298 million people! These people are going to want a website that’s highly functional and lightning fast, and it was our job to deliver.

You can get through the entire ordering process in less than 5 minutes! Here’s how it’s done:

#1: Color & Quantity

After clicking “Add to Your Cart”, you’ll be met with a screen that shows you your quantity and color. This is your opportunity to make any changes. You’ll also notice that the price is visible at the bottom. This will automatically change every time you adjust something on your order.

#2: Add Your Logo

The next step is adding your design. You can choose a file directly from your computer by clicking “Choose Your File.” You’ll also be able to select the color of the design on this screen.

#3: Contact Info

Next, you need to add your contact info. Did I mention this information will autofill for you going forward? You won’t have to fill it out every single time you want to order! You can also change to a different delivery date on this screen if you need your order sooner.

#4: Review

Last, but not least, you will have the opportunity to review your entire order. You can make any changes you’d like, and once everything looks a-okay, you will click “Send My Free Proof.” You can expect this mockup to arrive to your email in 24 hours, and you won’t have to actually make a payment until you’re 100% satisfied with what you see.  

We know you’ve got better things to do than to spend an obnoxious amount of time placing an order. That’s why you only have to go through 4 screens and then you’re done! Pretty cool, right?

Specific Categories with Awesome Photography

We have over 20,000 products on our website, ranging from coffee mugs and koozies to t-shirts and baseball hats. It can be crazy to try to sort through all of that without some kind of guidance!

That’s where our handy subcategories come into play.

To see how this works, let’s take a look at water bottles. When you get to the home page, you’ll see not only all the water bottles you can possibly want, but also specific sub categories that make your searching easier.

Here are your options:

Plastic Water Bottles

Glass Water Bottles

Stainless Steel Water Bottles

Metal Water Bottles

BPA Free Water Bottles

Aluminum Water Bottles

Cheap Water Bottles

Low Minimum Water Bottles

Shaker Bottles

You don’t have to sift through all of the water bottles if you know in your heart you want glass ones. This makes it super simple for you to narrow down your choices.

Many of our top categories, like pens, stress balls, and keychains, have this structure, so you can find what you want without any extra fuss. Plus, the photos were taken by our very own photographer and look downright incredible if we do so say ourselves!

Full Width Pages That Are Compatible With Any Device

It’s understandable that you might not be placing your order on a desktop computer. Technology is so advanced these days that most people do just about everything on a portable device.

That’s where our new full width layout comes in handy! Every page, whether it’s a blog post or a product page, will take up the entire screen from the left to the right, no matter if you’re using your smartphone, tablet, or laptop.

In-House American-Made Design

It’s pretty common for a website design to be outsourced to a different country. You’ll find none of that here!

Our new website was a labor of love and it has our heart all over it. The data entry team added all the products into the new categories. The marketing team designed the pages and wrote the bullet points for each product. The sales team provided their feedback and reported any bugs and errors. And our incredible developers worked long nights and weekends to get everything coded and ready to go.

The team at Quality Logo Product® poured their blood, sweat, and tears into this effort to ensure you get the best experience possible. You deserve it!

References

Quelette, C. (2020, January 3). Online Shopping Statistics You Need to Know in 2020. Retrieved from, https://optinmonster.com/online-shopping-statistics/

About the author

Alyssa Mertes

Alyssa is a promo expert with over three years of experience in the industry. Her passion for writing has led to a BA in English & Communications from Aurora University and work published for the Advertising Specialty Institute and The Bolingbrook Sun Times.