Go big or go home – that’s the idea behind shopping wholesale. You can buy a ton of items in bulk like toilet paper, cooking ingredients, and clothing. If you’re a business, however, it’s also not a bad idea to invest in wholesale promotional products.   

When you shop wholesale, you’re buying bulk marketing items with the intention of selling it all back to your customers. This merch is a great way to create a community in your fanbase. Bands, podcasts, theme parks, restaurants, live events, and many others use this strategy.

Do you want to know the best wholesale promotional items to order? Maybe you just want to know what “wholesale” even means. Let’s get into the details!

What Does Wholesale Mean?

Wholesale is the buying of a large quantity of goods with the intention of selling them at a higher price. The process works via a fully functional supply chain, discounts on bulk orders, and trust between the wholesaler and the retailer.

Example of Wholesaler & Retailer

General Mills is an example of a wholesaler

Manufacturer/Wholesaler: General Mills

Retailer: Grocery Stores

Grocery stores buy a high quantity of cereal from General Mills and then sell it to customers. If the supply is high and the demand is low, customers may see discounts on boxes of General Mills products like Cheerios, Lucky Charms, and Cinnamon Toast Crunch.

Did You Know? You need a federal tax ID and possibly a state license to sell wholesale items online.

What Are Wholesale Promotional Products?

If you’re buying promotional products wholesale, you’re purchasing a high quantity of the items with the intention selling them as merch to your fans. You may keep these items in a gift shop or have a table set up with all the goods on display.

what are wholesale promotional products

You might also be buying these bulk items so you have stock of things you use every day. Some examples would be disposable cups and napkins for a restaurant or ballpoint pens and sticky notes for a corporate office.

Why Should You Buy Wholesale Promotional Products?

According to U.S. News, you should buy wholesale if it’s an item that you frequently use, or one that sells fast from your shelves. Do you have promotional products that are always popular with your customers? It’s worth purchasing them in bulk since it will save you time and money in the long run.

There are many good reasons to buy wholesale promotional products! Here are 10 benefits that make this marketing strategy worth considering.

1. Wholesale Orders Are Cost-Effective

cost effective wholesale orders

You save money per item when you buy wholesale. Many wholesalers will even offer you a discount on a certain quantity. This, in turn, increases your profit margins or allows you to drop your prices on the swag you’re selling.

Once you have a supply, you can offer your merch to customers at any price you want! Wholesale promotional items can be sold at double the price of what it cost to buy them (keystone pricing), offered at a discount, bundled together, or used as a loss leader (a product that entices people to come in the door, but doesn’t really make you money).

2. Products Will Arrive Fast

fast delivery

Wholesalers are used to working with high quantities, so they will ship the promotional items quickly and efficiently. You can also opt for rush shipping if you’re on a strict deadline.

41% of customers are willing to pay for same-day delivery. In this busy world, people don’t want to wait for their promotional swag, especially when they are being purchased for a specific event. Luckily, most wholesale distributors have their shipping down to a science!

3. There Are a Variety of Options

variety of donuts

The world is your box of donuts! Get whatever you want, all in one place! Do you need custom mugs for your coffee shop? Graphic hoodies for your band’s merch table? Thousands of candies for a community trick-or-treating on Halloween? You can get it all from a wholesale promotional product distributor.

After the COVID-19 pandemic, business owner stress is at an all-time high. In fact, Small Business Economics found that 72% of entrepreneurs are dealing with poor mental health. A wholesaler isn’t going to solve all these issues, but at the very least, they ease some of the burden by offering a lot of what you need in one location.

4. You Choose the Quantity

box of pens

A minimum is a set quantity that you have to order. All promotional products have their own special number, so explore the distributor’s website before settling on the right item for you.

Do you need low minimum options? You can order trade show supplies, custom shirts, drinkware, and more in small quantities (less than 100). This is a great option for non-profits, schools, and anyone with a small marketing budget.

5. Wholesale is Eco-Friendly

eco-friendly

According to the Environmental Protection Agency, carbon dioxide and greenhouse gases in the atmosphere have increased 90% since 1970. These emissionscan lead to extreme weather, respiratory diseases, food shortages, and increased wildfires.

The less trucks on the road and planes in the skies, the less emission in the atmosphere. Wholesale orders mean you don’t have to order as often, which means less harmful toxins on the planet.

6. Drop Shipping is Often Available

drop shipping

Drop shipping is when one order is split up and delivered to several locations. The idea is to make it easier on the retailer so they don’t have to place multiple orders with different shipping locations. 

Take Hard Rock Cafe for example. There are 180 of these restaurants in the United States, and many of these locations sell promotional items like baseball hats, t-shirts, and keychains. The marketing team at the main headquarters can place one order for these bulk marketing items, but have them drop-shipped to their respective locations, whether it’s the fun Hard Rock Café in downtown Chicago or the glitzy one in Las Vegas.

7. Guaranteed Stock for Events

boxes in stock

Whether you’re going to a trade show, hosting a fundraiser, or setting up a pop-up shop, you’ll want to make sure you have swag for everyone in attendance.

By ordering wholesale, you’ll have promotional products any time you need them. You never know what random marketing opportunity may come up, so having swag on hand is a big win for your company.

8. Creates Consistency & Familiarity

consistency in marketing

Think about the white disposable cups with the green mermaid logo at Starbucks. Fans have used these for years, and all that exposure creates familiarity with the brand. You can spot a Starbucks coffee cup from miles away and immediately think of the restaurant.

Follow in the same footsteps. When you offer the same custom promotional items year after year, you’re creating a brand identity that sets you apart from everyone else. Not to mention, presenting a brand consistency across all platforms can increase revenue by up to 23%. Clearly, those Starbucks cups are working some serious magic since Starbucks is one of the most popular brands in the U.S.!

9. Establishes Good Partnerships

good partnerships

38% of professionals have a hard time maintaining their business relationships. However, a good network is necessary in order to thrive as a company. You need to be able to rely on your suppliers and manufacturers to meet the demand.  

Choose a wholesale promotional products distributor that has your best interests at heart. They should be willing to resolve issues quickly and should always be reachable over the phone. Who knows? Maybe you’ll become such good partners, you’ll want to grab a beer with them after a long day of work!

10. More Money for Other Marketing Efforts

different marketing strategies

Businesses spend about 10% of their annual budget on marketing. Since you’re buying promotional items in bulk, you ideally won’t have to order them again for a long time. This means you can focus your attention on other advertising.

More money in your marketing budget is never a bad thing. You can use the funds for PPC, Facebook ads, TV commercials, direct mailers, guerilla tactics, and anything else you want to try. The more eyes on your brand, the better!

What Are the Cons in Buying Wholesale?

The downside to buying wholesale promotional items is that you may not have enough storage space. There is also a certain amount of risk in ordering a bunch of items at once (what if they don’t look good or your customers don’t like them?)

Brainstorm and consider the pros and cons before ordering promotional products wholesale for your business. If this strategy seems like a sure bet, then go for it! There’s always a little risk in marketing.

What Are the Best Wholesale Promotional Items?

You should buy wholesale promotional products that are useful, trendy, memorable, and unique to your brand. It’s also a good idea to buy items that won’t expire or become outdated in a year or two, so if it’s avoidable, don’t print a date or pop culture reference!

Are you ready to order wholesale promotional items? Here are some of the best options for every brand!

wholesale promotional pens

Wholesale Promotional Pens

wholesale custom t-shirts

Wholesale Custom T-Shirts

wholesale coffee mugs

Wholesale Coffee Mugs

wholesale tote bags

Wholesale Tote Bags

wholesale post-it notes

Wholesale Post-it Notes

wholesale water bottles

Wholesale Water Bottles

wholesale stress balls

Wholesale Stress Balls

wholesale koozies

Wholesale Custom Koozies

wholesale phone chargers

Wholesale Phone Chargers

wholesale face masks

Wholesale Face Masks

Where Can I Buy Wholesale Promotional Products?

Quality Logo Products® is the place to be for wholesale promotional items! You can buy 30,000+ products in bulk, all custom printed with your design, logo, or text.

Are you ready to get started? Reach out to our team today by phone (1-866-312-5646) or email (info@qualitylogproducts.com).

References

SaleHoo. 4 Myths of Wholesale Buying. Retrieved from, https://www.salehoo.com/educate/finding-sourcing/debunking-the-myths-of-wholesale-buying-2

Hamm, T. (2019, September 17). Here’s When Buying in Bulk is Really Worth It. Retrieved from, https://money.usnews.com/money/blogs/my-money/articles/when-buying-in-bulk-is-really-worth-it

Ward, S. (2020, September 17). What is a Wholesaler? Retrieved from, https://www.thebalancesmb.com/what-is-a-wholesaler-2948311

Ecommerce Platforms. What is a Wholesaler? Wholesale Definition. Retrieved from, https://ecommerce-platforms.com/glossary/wholesaler

Georgiev, D. (2021, July 4). 73+ Surprising Networking Statistics to Boost Your Career. Retrieved from, https://review42.com/resources/networking-statistics/

Romaine, E. (2020, November 17). 15 Statistics That Show the Importance of Same-Day Delivery. Retrieved from, https://www.conveyco.com/blog/delivery-statistics/

Orendorff, A. (2018, June 12). The Dark Side of Entrepreneurship With Data & Resources for Help. Retrieved from, https://www.shopify.com/enterprise/the-dark-side-of-entrepreneurship-that-nobody-wants-to-talk-about

Nunez, C. (2019, May 13). Carbon Dioxide Levels are at a Record High. Here’s What You Need to Know. Retrieved from, https://www.nationalgeographic.com/environment/article/greenhouse-gases

United States Environmental Protection Agency. Global Greenhouse Gas Emissions Data. Retrieved from, https://www.epa.gov/ghgemissions/global-greenhouse-gas-emissions-data

Small Biz Genius. 50+ Eye-Opening Branding Statistics – 2021 Edition. Retrieved from, https://www.smallbizgenius.net/by-the-numbers/branding-statistics/

Propel. How Much Should You Spend on Marketing? Retrieved from, https://propelyourcompany.com/spend-on-marketing-budget/

Quality Logo Products®

are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!