From jotting down a grocery list to writing a check, chances are you’ll need a pen handy throughout the day. Of course, the best pens are ones that don’t clump up while writing or spring a leak in your pants pocket or purse. You want your pen to be convenient, comfortable to hold, and work well for many writing projects to come.
With so many options, how do you pick the right pen to promote your brand? What should you consider before you buy? Let’s take a look at promotional pens!
The time has come for you to pick your perfect pen pal. Of course, we don’t mean someone you exchange letters with over time, but a pen that will be there for you when you need one the most, like a real friend! No matter which style you pick, there’s a pen out there that meets your standards.
You don’t have to settle for any old pen. You can find one that matches your brand’s personality or profession. You can even pick a range of multiuse pens that will stand out to your customers.
You have four options:
High-quality pens are made from metals, such as aluminum and brass, or leather. These will likely be used during business meetings or important contract signings, such as buying a home.
These pens are simple in design and can be found behind someone’s ear or attached to a notebook. You can expect this type of pen to be used every day and by anyone.
Pens are very popular giveaway items. Try to stand out by picking out a pen that’s unforgettable. There are pens shaped like syringes, paintbrushes, or corn on the cob, and even silly pens with hair.
Following trends is never a bad idea. Digital devices and being environmentally friendly isn’t going to disappear anytime soon. When choosing a pen, you can decide whether your customers will appreciate a recycled pen or find use in a pen equipped with a stylus.
You can find a sleek, leather pen for your top clients or a memorable giveaway that everyone will love. Overall, you’ll want to pick an option that meets your budget, arrives on time with the desired amount needed, and has the features you want.
When it comes to selecting a promotional pen, there are a few things you should know before you finalize your purchase.
Pens are small and slim, meaning they have a much smaller imprint area compared to other promotional items. If you have a big logo or want a lot of information on a promo item, then a pen might not be a good choice.
Keep things simple when using a promotional pen. If your logo is too detailed, it might be best to go with a text-only option and include a piece of contact info, like a phone number or website instead. You can also add a tiny icon by searching through the thousands of images available in our Free Clipart Library. Even though pens are small, making the most of its imprint area will leave a lasting impression.
The imprint area affects your logo, the information you put on the pen, and if you aren’t careful, too much will make the area look cluttered and messy. Pens do best when the design is only one color. Since the area is so small, multiple colors may blend together and become unreadable.
When you decide on a design, it’s recommended to use easy-to-see colors for the imprint. Colors like, red, purple, or orange might be harder to see than colors like black or white. Whatever color you pick, you want to make sure your logo or information pops!
Your logo or design should always be legible. That’s why Sans Serif font is recommended on pen orders. This ensures that all of the text will print as sharp as possible and minimize any issues with the ink blending together during the printing process.
Here are the most common fonts and their size minimums:
Font Size: 6 pts
Helvetica
Font Size: 8 pts
Times New Roman
Font Size: 12 pts
Script MT Bold
• Sans Serif
• Serif
• Script
• 6 pts
• 8 pts
• 12 pts
• Helvetica
• Times New Roman
• Script MT Bold
While the color of the pen might not seem important, it’s another part of the pen that’s customizable and can further represent your brand. Since the imprint area is small and your logo might not fit onto the pen’s body, choosing your business’ color is a great finishing touch.
With so many colors to choose from, you’re sure to find a pen that matches your style. One of our most popular pens is the Bic Clic Stic Pen (say that ten times fast). That’s because it has a wide variety of colors to choose from. As an added bonus, you can also mix and match colors, so the body of the pen is a different color than the trim of the pen (the tip and clip).
From trade show giveaways to promotional events, pens are a great choice to promote your brand. They’re affordable, customizable, and useful items that can be used anytime, anywhere.
Kyrsten is a promo expert with a passion for branding . Her vast knowledge of promotional giveaways and marketing has led to several articles and published work for PPB Magazine, a publication from the Promotional Products Association International.
