What Are Promotional Products?

Alyssa Mertes

Alyssa Mertes

Promo Expert

Promotional products are everyday items, like pens or tote bags, customized with a company’s name, advertising message, or logo. They are used to promote community events, as branded goodies at weddings and baby showers, and as general giveaways for professionals at trade shows.

If you’ve ever gone to the bank and grabbed a pen from the cup or taken a drawstring bag home from a 5K, you’ve held a promotional item in your hands. These company giveaways are part of our lives almost every day, even if we don’t realize it. When we reach into a drawer to grab a pen or pack a tote bag for a day at the beach, we often use a free giveaway item.

They may be small, mundane objects, but don’t underestimate their power! Promotional giveaways are the most affordable advertising strategy on the planet and are appreciated by everyone. After all, who doesn’t love getting something for free?

How Can You Use Promotional Products?

Your logo or message on a branded object sends a message to the world. People become walking billboards by wearing a company or event’s t-shirt or carrying their tote bag. A stranger may come up to a person and ask more about what’s printed on their t-shirt. It’s in these moments that a promo has the power to bring your brand to the front of someone’s mind. Not to mention, the recipient will hold onto these items for years. In fact, people hold onto their promos for an average of 6.6 months and pass them along when they no longer wish to keep them.

Popular ways to use promotional products

Take a look at some popular ways you can use promotional products!

Promote Your Company at Trade Shows

Promote Your Company at Trade Shows

A professional wanting to get the word out about their company shouldn’t show up to a promotional event with boring brochures and business cards. That’s a good way to get laughed out of the trade show. Potential customers will visit your booth and scratch their heads when they see you giving away nothing. Meanwhile, your competitors are having a blast handing out free giveaways to the crowd.

Compared to other forms of advertising, promotional products help your business gain impressions and build loyalty. If you want your trade show to be a success, you need to come armed with custom stress balls, personalized pens, or any other useful giveaways. This is a guaranteed way to turn trade show attendees into future clients. In fact, 85% of people have done business with a company after receiving one of their promotional products.

Promote Your Company at Trade Shows
Bring Awareness to Your Community

Bring Awareness to Your Community

Churches, sports teams, and schools can also use promos for fundraisers and other events. Anybody who carries their custom tote bag or wears their t-shirt is showing spirit and support. These objects tell the world you are a proud member of the community.

Bring along a handful of promos to your next village picnic or community art festival. You want people to remember how much fun they had at your event with a souvenir. This encourages them to come back next year and continue being a part of your organization. They may also recommend your organization to their friends and family.

Bring Awareness to Your Community
Affordable Marketing for Non-Profits

Affordable Marketing for Non-Profits

You have a cause you’re supporting and don’t have it in your budget to spend an arm and a leg for advertising. Plus, a newspaper ad or social media post isn’t going to help you build a community of supporters. That’s why non-profits like yours should turn to promotional products.

According to the Promotional Products Association International, non-profits are one of the top buyers of promotional products. Not only are they affordable, but they’re fun. It’s exciting to customize a squishy stress reliever with your organization’s name and hand it out. You’re raising awareness and forming a bond with the people who take your free giveaways.

Affordable Marketing for Non-Profits
Giveaways for Major Life Events

Giveaways for Major Life Events

As kids, one of the best parts about birthday parties was leaving with a goodie bag. The same goes for major life events as adults, such as weddings, baby showers, or family reunions. You can make these events extra special with custom items for all your guests.

These keepsakes offer a bit of nostalgia and help you remember the special day. Not to mention, the people hosting these events get a sense of excitement in choosing their giveaways. When a bride and groom choose the perfect custom coffee mugs for their guests, it makes the Big Day seem that much more real.

Giveaways for Major Life Events
Gifts for Your Employees

Gifts for Your Employees

Your top performers deserve something special to reward their hard work. Whether you go with an engraved trophy or a nice fountain pen, a good promo shows your employees how much they’re appreciated. The same goes for holiday gifts, birthdays, or reaching company milestones.

If you’re looking for premium items to show the entire office how much they’re appreciated, you can’t go wrong with any of the promos in the Holiday Gift Guide from Quality Logo Products®. Who wouldn’t raise their glass to a nice set of Moscow Mules? The head honcho is sure to appreciate executive gifts like a leather briefcase or brass coasters with the company logo.

Gifts for Your Employees

Give Your Brand a Helping Hand

Even if you don’t have the world’s largest marketing budget, you can still afford promos to advertise your company. Looking for a bit more help? Sign up your small business or nonprofit for Give Your Brand a Hand, a monthly giveaway where Quality Logo Products® donates $500 in free promotional products. This initiative is open to any business that makes less than $1 million a year in revenue and has fewer than 50 employees. To date, this marketing boost has helped around 40 organizations.

Learn more about Give Your Brand a Hand!

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No Surprise Pricing®

Promos with No Hidden Fees

Unfortunately, the promotional products industry is notorious for hiding fees from customers. It’s like when you’re ordering concert tickets and your final price is nearly double where you started. Now you have to sit out Slayer’s world tour because it’s not in your budget. That doesn’t rock at all!

No Surprise Pricing®

Rest assured, Quality Logo Products® is here to stop future heartaches over deceptive pricing. With No Surprise Pricing®, we break down all associated costs for your promo order. If you want to add more logo colors or change the quantity, the price will self-adjust immediately on screen. No surprises or “associated fees,” just a smooth promo buying experience from start to finish!

Ready to see No Surprise Pricing® in action? Check out any of our top promotional products and start building your brand today!

Hear it From Our Team!

The team at Quality Logo Products® was asked how they would define promotional products. Here is what they had to say!

The Bottom Line

Promotional products can be used in many ways and for many events and industries. Whether you’re running errands or running a business, these advertising giveaways put your brand name into the universe. They’re used almost every day and are easily the most affordable advertising strategy on the market. Next time you use that pen you got at the doctor’s office, take the time to appreciate its promotional power!

Alyssa Mertes

Alyssa Mertes

Alyssa is a super cool Copywriter at Quality Logo Products. She’s a fan of diving into the history of some of the earliest promos on the planet. If you need her, you’ll find her buried in research, in the middle of a phone interview, or singing way off-tune in her office.