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The fitness industry is worth $160 billion and it only continues to grow. Whether it’s yoga, CrossFit, barre, Zumba, or some other exercise class, millions of people all over the world are breaking a sweat.
It’s never a bad idea to promote health and wellness, and you can do your part with custom fitness swag. Get ready to customize swag that gets people interested in your brand!
Order fitness swag for…
Gyms
LA Fitness is one of the most successful gyms in the United States. They offer a ton of cool swag like hoodies, water bottles, and baseball hats in their online gift shop. Follow in their footsteps by offering your own gym swag.
Exercise Studios
Independent studios and boot camps like Orangetheory Fitness are all over the country. It’s tough to compete with the franchises, but your small studio can get more attention with cool fitness promotional products.
Community Centers
Many local park districts offer a small gym, or at the very least, some free weights and exercise equipment. Bring in more locals by offering free promotional swag with a new membership.
Home Workouts
Are you a fitness YouTuber? Do you have your own exercise DVD? Build up your fan base with promotional fitness items. You can sell the swag, offer it for free with a purchase, or use it as a prize in a social media contest.
Work Fitness Programs
According to an article in Forbes, the average office worker sits for about 15 hours every day! Do you work in HR or management? Organize a fitness program to get your team in better shape. You can give out swag bags full of fitness items to everyone who signs up!
Marathons
You usually have to pay a $20 to $300 entry fee for marathon runs in major cities. Participants are going to want some kind of freebie for all that money, so shell out on custom fitness items.
Sports
Athletes need to train, practice, and stay in shape to be successful. Keep everyone’s head in the game by giving out custom fitness gifts at the beginning of the season.
Nonprofits
Nonprofits organize 5Ks, walkathons, or sports tournaments to raise money. Promote your cause with fitness themed swag in your awareness colors. You can put the items in complimentary drawstring bags that you hand out at registration.
Trade Shows
Even if you don’t work in the fitness industry, you can still advertise with the swag! Pedometers printed with your logo, for instance, are cheap promotional items to hand out at a trade show.
Fitness Swag Design Tips
- 1Choose the best fitness swag.
- 2Use your logo colors.
- 3Splurge on a brand name.
- 4Print a good design.
Tip 1. Choose the Best Fitness Swag
Here are the best fitness items for advertising!
Choose your favorite swag from the list above, or order them all and get even more bang for your buck! As long as the items are branded, they’re basically mini billboards for your company.
Tip 2. Use Your Logo Colors
45% of consumers recognize a brand by their colors, which means the right palette speaks for itself. If you need inspiration, here are examples from brands who are already using cool fitness swag!
Let Your Logo Inspire the Colors
Gourdy’s hosts 5K runs in pumpkin patches all across the Midwest. In 2018, all participants received green hoodies inspired by the Gourdy’s logo. The jack o’ lantern smile was printed in festive yellow and orange on the front.
Use Your Brand Colors in the Text
Planet Triumphs is a judgment-free community board at Planet Fitness. To help promote the program, the gym offered these promotional shirts as a prize in a social media contest. Notice how the purple and yellow of their logo is used to print the name of the program at the bottom.
Print Your Logo on the Item
Montana Baseball, a nonprofit league in Rosebud, Montana, raises money with sports promotional items like these comfy custom bleacher seats. Their logo is printed on the front.
Tip 3. Splurge on a Brand Name
If you’re stuck for ideas, you can always print your logo on swag from a popular fitness brand. Under Armour, Champion, and Gildan all offer great custom workout gear!
Shop Under Armour Swag
Tip 4. Print a Good Design
Depending on the size of imprint area, you can print any of the following on your fitness swag.
Other Considerations When Buying
Fitness Promotional Items
Excitement Factor
Exercise should be fun! Swag like dumbbell stress balls and whistle keychains have a ton of personality and are just as useful as other fitness items.
Washing
After a sweaty workout, items like shaker bottles and tank tops are going to need washing. Stop the ink from coming off the item by including cleaning instructions with the swag.
Minimum
A wholesale order of fitness swag comes with anywhere from 10 to 500 items, depending on what you’re buying. If you need less, look at low minimum products.
Price
Think about how much you’re willing to spend before you place an order. Some products are less than $1 each if you’re on a budget and need cheap fitness gear.
Fitness Swag is for Everyone
Fitness Swag is for Everyone
You don’t have to be a bodybuilder to be into fitness, but an estimated 82.1 million Americans don’t exercise at all! Cool swag may be the little push they need to get started.
Luckily, there are a million ways you can use fitness promotional items. Come up with a great marketing campaign, and let these products do all the work!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
