According to BBC News, people spend 33% of their waking time engaged in a mobile app. Everything is online these days, so if you run a business, it seems like the only natural way to advertise.

While no one can deny the value of digital campaigns, it doesn’t mean you should overlook other marketing options! Billboards, mailers, catalogs, swag…these tangible promotional materials all matter and impact your business in many notable ways.

Log your brain off the web for a second to learn a little more about promotional marketing materials. These seemingly old-school advertising items may be your business’s key to success!

What is Promotional Marketing?

what is promotional marketing

Promotional marketing is any type of communication a business employs to reach their target audience. Digitally, this takes the form of social media ads, PPC ads, and emails. Offline, it’s tangible items like billboards, mailers, business cards, signs, or logo coffee mugs.

The aim of promotional marketing is to create brand loyalty. To achieve this, a company needs to employ all four p’s of the marketing mix (product, price, place, and promotion) into the campaign or material they’re creating.

What Are Promotional Materials in Marketing?

Are you a new small business? Here is a helpful list of promotional marketing materials you may need:

  • Business cards
  • Company swag
  • Product packaging
  • Signage
  • Trade show display
  • Mailers
  • Brochures
  • Catalogs

You don’t have to run out and buy all of these marketing materials right now. However, you should be allotting some room in your marketing budget toward these items. Just because they’re not digital, doesn’t mean they aren’t useful.

Do I Need Business Cards?

are business cards still useful

Business cards may seem like outdated advertising, but they still have a place in this digital landscape. In fact, your sales increase an average of 2.5% for every 2,000 cards handed out.

That may seem like a low number, but think about the cost per impression. One business card costs an average of 0.48 cents, and you get 300 to 2,000 in one order. It really isn’t much of a risk for your business to use these traditional marketing materials. Make sure your business cards are creative and memorable, and the leads will follow!

What is Company Swag?

what is company swag

Company swag is any item printed with a logo and/or name. Whether handed out for free or sold as merch, these promotional materials boost recognition and engagement, create a fandom, and may even increase sales.

Do you have a new business? Promote your services with merch! Here are some of the most popular promotional items of all time:

Whatever you choose, try to find promotional items in your logo colors. You can then print your logo, name, slogan, or any other marketing message on front. Ultimately, you want your swag to be so darn unique, it just has to be posted on Instagram!

Why is Product Packaging Important?

When it comes to marketing materials, your business should invest in good product packaging. 72% of Americans say the design influences their purchase decision.

Use these promotional materials as product packaging!

Do you need proof that people love product packaging? Watch this unboxing video, which has over 20 million views!

What Are the Different Types of Business Signs?

Signs for your business are must-have promotional marketing materials. How else will customers find you?

Get any of the following types of signage for your business:

Fascia Signs

Fascia Signs

the sign hanging on the front of a retail sign; could be above the door or on top of the building

Illuminated Signs

Illuminated Signs

LED signs that can be seen at night

Wall Signs
Banners

Banners

cloth signs that hang on a wall or stands up

Sidewalk Signs

Sidewalk Signs

stick in the ground to be seen on a sidewalk or street; good promotional materials for events

Posters

Posters

full color prints that usually hang on the wall; typical sizes are 11” x 17,” 18” x 24,” or 24” x 36”

Pylon Signs

Pylon Signs

marquees that list a business name; usually seen from the road

Monument Signs

Monument Signs

giant stone, wood, or metal signs in front of a building; easy to see from the road

Floor Stickers

Floor Stickers

advertising or safety signage that sticks to wood, laminate, or tile flooring

Digital Signs

Digital Signs

display screens showing ads; often in the form of a slideshow

Vehicle Wraps

Vehicle Wraps

advertising stickers that adhere to a car or bus

Promotional Signs

Promotional Signs

signs used to advertise limited time sales or deals

Billboards

Billboards

giant signs that can be seen from major roads and highways; typically 48” wide by 14” high

Tabletop Signs

Tabletop Signs

tiny signs that sit on a table; often used by restaurants to advertise menu options or specials

What is a Trade Show Display?

what is a trade show display

A trade show display is a giant structure made of promotional signs, pop-up stands, and maybe video screens and lights. These branded displays are set up by companies as a way to attract more visitors at an expo.

90% of the information transmitted to our brains is visual, which is why an eye-catching trade show display is a must if you want to outdo the competition. People will see your promotional marketing materials from a distance, and if they’re eye-catching enough, everyone will swarm to you like bees to a flower.

What is Print Marketing?

what is print marketing

Print marketing is any offline material branded with a business’s name and/or logo. This could be promotional swag, like shirts, keychains, or pens, or paper materials like mailers, brochures, catalogs, or magazine ads.

Where Do I Get Promotional Marketing Materials?

where do I get promotional marketing materials

Now that you know all the promotional marketing materials you need, the next step is to find them. There are many wholesale distributors you can use to buy these items. Look for one that has affordable pricing and stellar online reviews. You don’t want to waste your time and money!

Once you settle on the right supplier, the next step is to establish a relationship with them as soon as possible. This ultimately makes it easier to call them up and restock whenever needed.

Why Are Promotional Marketing Materials Important?

The average consumer needs 5 to 7 impressions before they will remember your brand. You want them to see you in all aspects of their lives, whether it’s offline or online, which is exactly why promotional marketing materials are so valuable.

If a person turns off their phone or shuts down their laptop, you still want them to be exposed to your brand. With swag, billboards, cool product packaging, and other marketing materials, you’ll be visible even when the screens are dark!

Statistics on Promotional Marketing Materials

  • People who shop both offline and online have a 30% higher lifetime value.

  • 90% of people who receive promotional items can recall the name of the brand.

  • Nearly 100% of consumers are willing to go out of their way for cool company swag.

  • Over 76% of consumers have visited a business due to attractive signage.

  • 4 out of 5 consumers can’t find a business due to poor or no signage.

  • 30% of trade show attendees will war or use the swag items they received at the expo.

  • Over half of U.S. adults enjoy getting direct mailers from brands about their new products.

  • 60% of people who receive a catalog from a company will visit their website.

  • 40% of consumers will post social media pics of products with unique packaging.

  • 1 in 3 online shoppers have watched an unboxing video.

Final Thoughts

Coca-Cola, Nutella, Amazon, Victoria’s Secret, Netflix…these brands have die-hard fans who swear by their products and/or services. You can create the same legion of followers by investing in amazing promotional materials!

Are you ready to get started? Quality Logo Products® has everything you need – product packaging, swag, business cards, signs, trade show supplies, and more. Visit our site today!

References

Wakefield, J. (2022, January 12). People Devote Third of Waking Time to Mobile Apps. Retrieved from, https://www.bbc.com/news/technology-59952557

Medash Signs. 5 Types of Signs Every Business Needs. Retrieved from, https://medashsigns.com/blog/signs-every-business-needs/

Sunshine Sign. (2021, August 26). Types of Signage: Which is Most Useful for Your Business? Retrieved from, https://sunshinesign.com/types-of-signage/

Soocial. 25 Business Card Statistics to Make You Do a Double-Take. Retrieved from, https://www.soocial.com/business-card-statistics/

Dillon, M. (2021, April 14). 6 Insightful Packaging and Printing Stats You Need to Know. Retrieved from, https://www.meyers.com/packaging-printing-statistics-2021/

Parsons, N. (2018, June 14). Do Visuals Really Trump Text? Retrieved from, https://www.liveplan.com/blog/scientific-reasons-why-you-should-present-your-data-visually/

Small Biz Genius. (2022, February 4). 50+ Eye-Opening Branding Statistics. Retrieved from, https://www.smallbizgenius.net/by-the-numbers/branding-statistics/

Custom Neon. 10 Stats That Highlight the Importance of Signage for Your Business. Retrieved from, https://customneon.com/10-business-signage-statistics/

Small Biz Genius. Direct Mail Statistics That Will Have You Running to the Post Office. Retrieved from, https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/

De Resbecq, N. (2021, May 18). 3 Statistics to Help You Focus Your Offline Marketing Efforts. Retrieved from, https://www.oppizi.com/post/3-statistics-to-help-you-focus-your-offline-marketing-efforts

Dillon, M. (2021, April 14). 6 Insightful Packaging and Printing Stats You Need to Know in 2021. Retrieved from, https://www.meyers.com/packaging-printing-statistics-2021/

Khan, M. (2021, April 5). Unboxing the Unboxing Experience: Why Are Unboxing Videos So Popular? Retrieved from, https://bettermarketing.pub/unboxing-the-unboxing-experience-why-are-unboxing-videos-so-popular-ebdae7fd0463

Quality Logo Products®

are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!