According to BBC News, people spend 33% of their waking time engaged in a mobile app. Everything is online these days, so if you run a business, it seems like the only natural way to advertise.
While no one can deny the value of digital campaigns, it doesn’t mean you should overlook other marketing options! Billboards, mailers, catalogs, swag…these tangible promotional materials all matter and impact your business in many notable ways.
Log your brain off the web for a second to learn a little more about promotional marketing materials. These seemingly old-school advertising items may be your business’s key to success!
What is Promotional Marketing?
Promotional marketing is any type of communication a business employs to reach their target audience. Digitally, this takes the form of social media ads, PPC ads, and emails. Offline, it’s tangible items like billboards, mailers, business cards, signs, or logo coffee mugs.
The aim of promotional marketing is to create brand loyalty. To achieve this, a company needs to employ all four p’s of the marketing mix (product, price, place, and promotion) into the campaign or material they’re creating.
What Are Promotional Materials in Marketing?
Are you a new small business? Here is a helpful list of promotional marketing materials you may need:
- Business cards
- Company swag
- Product packaging
- Trade show display
You don’t have to run out and buy all of these marketing materials right now. However, you should be allotting some room in your marketing budget toward these items. Just because they’re not digital, doesn’t mean they aren’t useful.
Do I Need Business Cards?
Business cards may seem like outdated advertising, but they still have a place in this digital landscape. In fact, your sales increase an average of 2.5% for every 2,000 cards handed out.
That may seem like a low number, but think about the cost per impression. One business card costs an average of 0.48 cents, and you get 300 to 2,000 in one order. It really isn’t much of a risk for your business to use these traditional marketing materials. Make sure your business cards are creative and memorable, and the leads will follow!
What is Company Swag?
Company swag is any item printed with a logo and/or name. Whether handed out for free or sold as merch, these promotional materials boost recognition and engagement, create a fandom, and may even increase sales.
Do you have a new business? Promote your services with merch! Here are some of the most popular promotional items of all time:
- Coffee mugs
- Baseball hats
- Water bottles
- Travel tumblers
- Shot glasses
Whatever you choose, try to find promotional items in your logo colors. You can then print your logo, name, slogan, or any other marketing message on front. Ultimately, you want your swag to be so darn unique, it just has to be posted on Instagram!
Why is Product Packaging Important?
When it comes to marketing materials, your business should invest in good product packaging. 72% of Americans say the design influences their purchase decision.
Use these promotional materials as product packaging!
What Are the Different Types of Business Signs?
Signs for your business are must-have promotional marketing materials. How else will customers find you?
Get any of the following types of signage for your business:
the sign hanging on the front of a retail sign; could be above the door or on top of the building
LED signs that can be seen at night
hang on the wall via hooks or adhesives
cloth signs that hang on a wall or stands up
stick in the ground to be seen on a sidewalk or street; good promotional materials for events
full color prints that usually hang on the wall; typical sizes are 11” x 17,” 18” x 24,” or 24” x 36”
marquees that list a business name; usually seen from the road
giant stone, wood, or metal signs in front of a building; easy to see from the road
advertising or safety signage that sticks to wood, laminate, or tile flooring
display screens showing ads; often in the form of a slideshow
advertising stickers that adhere to a car or bus
signs used to advertise limited time sales or deals
giant signs that can be seen from major roads and highways; typically 48” wide by 14” high
tiny signs that sit on a table; often used by restaurants to advertise menu options or specials
What is a Trade Show Display?
A trade show display is a giant structure made of promotional signs, pop-up stands, and maybe video screens and lights. These branded displays are set up by companies as a way to attract more visitors at an expo.
90% of the information transmitted to our brains is visual, which is why an eye-catching trade show display is a must if you want to outdo the competition. People will see your promotional marketing materials from a distance, and if they’re eye-catching enough, everyone will swarm to you like bees to a flower.
What is Print Marketing?
Print marketing is any offline material branded with a business’s name and/or logo. This could be promotional swag, like shirts, keychains, or pens, or paper materials like mailers, brochures, catalogs, or magazine ads.
Where Do I Get Promotional Marketing Materials?
Now that you know all the promotional marketing materials you need, the next step is to find them. There are many wholesale distributors you can use to buy these items. Look for one that has affordable pricing and stellar online reviews. You don’t want to waste your time and money!
Once you settle on the right supplier, the next step is to establish a relationship with them as soon as possible. This ultimately makes it easier to call them up and restock whenever needed.
Why Are Promotional Marketing Materials Important?
The average consumer needs 5 to 7 impressions before they will remember your brand. You want them to see you in all aspects of their lives, whether it’s offline or online, which is exactly why promotional marketing materials are so valuable.
If a person turns off their phone or shuts down their laptop, you still want them to be exposed to your brand. With swag, billboards, cool product packaging, and other marketing materials, you’ll be visible even when the screens are dark!
Statistics on Promotional Marketing Materials
- People who shop both offline and online have a 30% higher lifetime value.
- 90% of people who receive promotional items can recall the name of the brand.
- Nearly 100% of consumers are willing to go out of their way for cool company swag.
- Over 76% of consumers have visited a business due to attractive signage.
- 4 out of 5 consumers can’t find a business due to poor or no signage.
- 30% of trade show attendees will war or use the swag items they received at the expo.
- Over half of U.S. adults enjoy getting direct mailers from brands about their new products.
- 60% of people who receive a catalog from a company will visit their website.
- 40% of consumers will post social media pics of products with unique packaging.
- 1 in 3 online shoppers have watched an unboxing video.
Coca-Cola, Nutella, Amazon, Victoria’s Secret, Netflix…these brands have die-hard fans who swear by their products and/or services. You can create the same legion of followers by investing in amazing promotional materials!
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Khan, M. (2021, April 5). Unboxing the Unboxing Experience: Why Are Unboxing Videos So Popular? Retrieved from, https://bettermarketing.pub/unboxing-the-unboxing-experience-why-are-unboxing-videos-so-popular-ebdae7fd0463
are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!