While no one can deny the value of digital campaigns, it doesn’t mean you should overlook other marketing options!
Mailers, trade show displays, signs, branded swag…these tangible promotional materials all matter and impact your business in many notable ways.
The aim of promotional marketing is to create brand loyalty. These old-school advertising items may be your business’s key to success!
Materials you may need
Are you a new small business? Here is a helpful list of promotional marketing materials:
- Business cards
- Company swag
- Product packaging
- Signage
- Trade show display
- Mailers
- Brochures
- Catalogs
You don’t have to run out and buy all of these marketing materials right now. However, you should be allotting some room in your marketing budget toward these items. Just because they’re not digital, doesn’t mean they aren’t useful.
Business cards: Do they still matter?
Business cards may seem like outdated advertising, but they still have a place in this digital landscape. In fact, your sales increase an average of 2.5% for every 2,000 cards handed out.
That may seem like a low number, but think about the cost per impression.
One business card costs an average of 0.48 cents, and you get 300 to 2,000 in one order. It really isn’t much of a risk for your business to use these traditional marketing materials.
The value in company swag
Company swag is any item printed with a logo and/or name. Whether handed out for free or sold as merch, these promotional materials boost recognition and engagement, create a fandom, and may even increase sales.
Do you have a new business? Promote your services with merch! Here are some of the most popular promotional items of all time:
- T-shirts
- Pens
- Coffee mugs
- Bags
- Sweatshirts
- Koozies
- Baseball hats
- Water bottles
- Notebooks
- Magnets
- Keychains
- Travel tumblers
- Frisbees
- Shot glasses
- Lanyards
Whatever you choose, try to find promotional items in your logo colors. You can then print your logo, name, slogan, or any other marketing message on front.
The value in trade show displays
A trade show display is a giant structure made of promotional signs, pop-up stands, and maybe video screens and lights. These branded displays are set up by companies as a way to attract more visitors at an expo.
90% of the information transmitted to our brains is visual, which is why an eye-catching trade show display is a must if you want to outdo the competition.
People will see your promotional marketing materials from a distance, and if they’re eye-catching enough, everyone will swarm to you like bees to a flower.
You need to advertise offline
The average consumer needs 5 to 7 impressions before they will remember your brand. You want them to see you in all aspects of their lives, whether it’s offline or online, which is exactly why promotional marketing materials are so valuable.
If a person turns off their phone or shuts down their laptop, you still want them to be exposed to your brand. With swag and other marketing materials, you’ll be visible even when the screens are dark!
Are you ready to get started? Quality Logo Products has all the promotional marketing materials you need, from trade show supplies to signs to branded swag. Visit our website today!
Alyssa Mertes
Alyssa Mertes is an expert on branded swag. She's done it all, from uncovering the world's first custom tote bag to interviewing the designer who created AC/DC's logo. Her work has been featured on several podcasts and media websites.
Quality Logo Products®
are experts on all things printed and promotional. Let our team of awesome, incredibly good looking, and fun promo nerds help you select awesome promotional swag today!
