When Were Red Solo Cups Invented? A History
On December 17th, 2020
22 Minute Read
Marketing & Branding
Are Loyalty Cards and Customer Reward Programs Worth It?
Take out your keys right now; I bet you have at least one customer loyalty card looped on there. I have three on my keychain — CVS, Jewel and Panera…
3 Minute Read
Miscellaneous
How to Deal with Difficult Customers: The Victim, the Nitpicker, the Groundskeeper, and the Power Tripper
Following a “how to deal with difficult customers” script is a great way to save yourself the time and energy of treating people like individuals. In fact, by simply researching…
7 Minute Read
Miscellaneous
Nickelodeon Responds to Customer Feedback and Takes Social Media By Storm with ‘The ’90s Are All That!’
The big, real world is a scary place. But maybe it will be a little more bearable with the help of Clarissa, Pete and Pete, Lori Beth Denberg, Kenan and…
4 Minute Read
Miscellaneous
Supply and Demand, Disney-Style: Why You Shouldn’t Copy Their Methods
I have been waiting for Finding Nemo to come out on Blu-ray since the day I got a Playstation 3 and a 1080p TV. Not only is it a great…
3 Minute Read
Miscellaneous
Scented Television Is Headed Our Way: Are We Ready for It?
Have you ever seen those Dove-brand chocolate commercials on TV—the ones where dense pools of melted milk chocolate fill the screen and turn into vortexes of luscious, velvety goodness? Well,…
4 Minute Read
Marketing & Branding
Facebook Marketing: 10 Dos and Don’ts for Your Business Page
Facebook. The social networking giant that we all love to hate. Whether you love it or hate it, you and your business can not live without it. Every month, Ignite…
4 Minute Read
Marketing & Branding
4 Tips on Promoting Your Company During Golf Season
Golf season is in full swing. Has your company done anything about it? If you’re looking for a way to use the summer months to your advantage but want to…
5 Minute Read
Industry Insights
What Are Your Logo Colors Really Telling Customers? Read This.
Imagine summing up your entire personality and all of your values and ideas into one color. Seem daunting? Now imagine that you have to choose a color for your company’s…
3 Minute Read
Industry Insights
How Promotional Product Samples Benefit Your Business
The promotional products industry can be confusing to those who don’t work within it. All of the terms and items can seem overwhelming. But for a business, using promotional products…
2 Minute Read
Work & Home
How to Stay Safe at Work During Severe Weather
Northern Illinois has seen some wacky weather lately. Sometimes it feels like April rather than the end of June! Even though it’s officially summer now, we are still getting a…
3 Minute Read
Miscellaneous
Squeaky Wheels May Get Grease, But Polite Wheels Get Genuine Service
Since the 1800s, we’ve been hearing that the squeaky wheel gets the grease. This idiom is overused but its message is truer now than ever: he who complains long enough…
5 Minute Read
Miscellaneous
What the Heck Are QR Codes and Why Should I Care About Them?
“What are these black-and-white, square mazes I see?” If you’ve ever asked someone (or yourself) this question, then you are not alone. It seems like new technology is available daily,…
4 Minute Read
Miscellaneous
The Sims Social on Facebook: Can EA Games Compete with Zynga?
Ever have the problem where you want to play The Sims but you can’t because you also have to check your e-mail and browse Amazon.com’s deal of day? Me too.…
Work & Home
5 Killer Things You Can Learn From Dexter Morgan About Professional Conduct
Dexter Morgan is the main character in Showtime’s hit series, Dexter. He is a serial killer just trying to get by in the normal world without landing in the electric…
4 Minute Read
Marketing & Branding
3 Ways to Learn from LeBron James and Avoid a Personal Branding Disaster
Being out of touch with reality will destroy your personal brand. Don’t believe me? Just look at LeBron James. Last year ago at this time he was one of the…
4 Minute Read
Marketing & Branding
McDonald’s Gets a Brand Image Overhaul: Will Customers Start Lovin’ It?
Remember the last time you ate at McDonald’s? I don’t. And I’m not talking about hitting up the drive-thru at 2 a.m.—I mean physically walking in, ordering, sitting down, and…
3 Minute Read
Miscellaneous
5 Dos and Don’ts of Creating Coupons for Your Business
Coupons are commonplace for businesses, but they’re not always done right. You have to think long and hard before you broadcast sales or savings to customers; otherwise, you could end…
3 Minute Read
Miscellaneous
How to Become a Social Media Monster Like Lady Gaga
Lady Gaga recently bumped Oprah out of her number 1 spot on Forbes Magazine’s Celebrity 100 list. How’d she do it? She dominated social media outlets. Lady Gaga is the…
5 Minute Read
Industry Insights
9 Trade Show Tips for Vendors and Exhibitors
There are many ways you can advertise as a new business. Maybe you’ve tried all the tricks of the trade. Your commercial starring a talking monkey aired on primetime cable.…
6 Minute Read
Miscellaneous
How Many Brand Impressions Do Promotional Products Actually Get? [INFOGRAPHIC]
Today’s businesses have seemingly unlimited ways to market themselves. Facebook ads. Google AdWords. Billboards. Super Bowl commercials. The question most marketers seem to be asking themselves is not just “What…
4 Minute Read
Industry Insights
9 Giveaways for Your Next Direct Mail Campaign
I have a confession to make: 99.9% of the sales letters I receive end up finding a new home in the shred pile almost immediately. And believe me, between the…
6 Minute Read
Miscellaneous
The Dan Conner Conundrum: How Brand Association Works
John Goodman is a very well-known man. He won a Best Actor Golden Globe Award in 1993 and has contributed to more than 50 films. Yet, for some reason I…
3 Minute Read
Miscellaneous
How Do Plastic Gift Cards Make Money for Your Business?
How would you feel if I told you that your business could transform a $50 sale into a $60 sale without even trying? How much would that be worth to…
3 Minute Read
Industry Insights
Does Your Promotional Pricing Punish Existing Customers in Favor of New Customers?
Do you read the entire contract when you sign up for a service? Well, my husband and I didn’t and it cost us quite a bit of money! We had…
3 Minute Read
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