If you can remember watching any of these TV shows while growing up, then you, my friend, are a millennial. Welcome to the club! We should get some t-shirts made up. Many companies have written off the millennial age group because they see us as…
Like most people, I diligently work on a computer all day, happily typing away hour after hour. Also, like most people, at the end of the day I feel eyestrain accompanied by a monster headache. I always assumed it was due to staring at the…
The world of advertising has a lot of hoops that need to be dealt with and jumped through on a daily basis. DVRs allow consumers to fast forward though commercials and satellite radios keep people’s music playing and advertisements away. That means it’s do or…
I’m a big fan of superhero movies, and The Dark Knight is one of my favorites. Naturally, then, any scrap of information about the upcoming sequel, The Dark Knight Rises, gets me ridiculously excited. But even as new photos and press releases hit the Internet,…
Even though Quality Logo Products® is a fairly small company, our employees are physically split between two buildings. And even though we need each other to drive sales and promote our company, we don’t have to physically walk over to talk to each other. Thus,…
This offer is no longer valid! Look out for even more great deals on your next order of promotional products! Let’s cut to the chase. We’re running a special that’ll get you FREE shipping and FREE printing on your next order of promotional products! There…
It takes a special marketing class to really learn the in’s and out’s of appealing to customers. If you don’t want to sit through a class, stay right here for a crash course. There’s a direct way stars, question marks, cows, and dogs relate to…
We all have that one friend who takes themselves too seriously and therefore never lets loose or has fun. They’re great to have around when you need to think about things from a mature standpoint, but when it comes to taking our mind off those…
Many of us office workers have felt it: those early hours of the afternoon, after lunch has settled, when our eyes begin to droop and our minds go fuzzy with drowsiness. For me, that bout of intense sleepiness hits right around 2:30 pm, and suddenly…
Last week, I used one of my precious vacation days to take a family trip to Six Flags Great America. My family tries to go at least once a year, and I have fond memories of rides, characters, and in-world branding. But Six Flags filed…
With our fabulous in-house Design Team, Quality Logo Products® always brings our A-game when it comes to quality graphics on our website. But for the sake of interest, let’s take a walk on the wild side and see what else we can find. In an…
Marketers are going QR-code crazy lately; you can find black-and-white squares on everything from cereal boxes to billboards. So what can you do to use this scanning trend to your advantage? How do you make the most of QR codes for your giveaway items? You…
Take out your keys right now; I bet you have at least one customer loyalty card looped on there. I have three on my keychain — CVS, Jewel and Panera Bread — and I use them whenever I spend money at those stores. After all,…
Following a “how to deal with difficult customers” script is a great way to save yourself the time and energy of treating people like individuals. In fact, by simply researching steps on how to react to challenging clients, you’ll be able to take away the…
The big, real world is a scary place. But maybe it will be a little more bearable with the help of Clarissa, Pete and Pete, Lori Beth Denberg, Kenan and Kel. At least that’s what Nickelodeon is hoping for. Millions of fans cried out for…
I have been waiting for Finding Nemo to come out on Blu-ray since the day I got a Playstation 3 and a 1080p TV. Not only is it a great movie (my favorite Pixar flick), but animated movies just look incredible on Blu-Ray. So where…
Have you ever seen those Dove-brand chocolate commercials on TV—the ones where dense pools of melted milk chocolate fill the screen and turn into vortexes of luscious, velvety goodness? Well, one day soon, you may be able to smell that chocolate as you’re watching it.…
Facebook. The social networking giant that we all love to hate. Whether you love it or hate it, you and your business can not live without it. Every month, Ignite Social Media creates a list of the “Top 50 Branded Facebook Pages.” By analyzing the…
Golf season is in full swing. Has your company done anything about it? If you’re looking for a way to use the summer months to your advantage but want to veer away from the short-term holiday-themed promotions, then it’s time to take your business to…
Imagine summing up your entire personality and all of your values and ideas into one color. Seem daunting? Now imagine that you have to choose a color for your company’s personality, values, and ideas that would potentially be in consumers’ minds forever. Talk about a…
The promotional products industry can be confusing to those who don’t work within it. All of the terms and items can seem overwhelming. But for a business, using promotional products is essential in today’s market. It’s all about going above and beyond for customers! And…
Maybe English class was the bane of your existence in high school. However, we’ll try to make your grammar lesson a little less of a bitter pill to swallow. In the professional world, you will make a donkey of yourself if you start dropping any…
Northern Illinois has seen some wacky weather lately. Sometimes it feels like April rather than the end of June! Even though it’s officially summer now, we are still getting a ton of thunderstorms, dangerous high-speed winds, and tornado warnings. So, I thought it would be…
Since the 1800s, we’ve been hearing that the squeaky wheel gets the grease. This idiom is overused but its message is truer now than ever: he who complains long enough will get what he wants. That may be accurate on a surface level, but there’s…
“What are these black-and-white, square mazes I see?” If you’ve ever asked someone (or yourself) this question, then you are not alone. It seems like new technology is available daily, and one of the newest marketing tools out there is the Quick Response Code (or…
Ever have the problem where you want to play The Sims but you can’t because you also have to check your e-mail and browse Amazon.com’s deal of day? Me too. All the time. Luckily, soon there will be a way to have your cake, eat…
Dexter Morgan is the main character in Showtime’s hit series, Dexter. He is a serial killer just trying to get by in the normal world without landing in the electric chair. He’s a Blood Spatter Analyst for Miami Metro: Homicide by day, and a serial…
Being out of touch with reality will destroy your personal brand. Don’t believe me? Just look at LeBron James. Last year ago at this time he was one of the world’s most revered athletes, and now he is one of the most reviled. He went…
Remember the last time you ate at McDonald’s? I don’t. And I’m not talking about hitting up the drive-thru at 2 a.m.—I mean physically walking in, ordering, sitting down, and enjoying a meal. In all honesty, I can’t remember doing so in the last few…
Coupons are commonplace for businesses, but they’re not always done right. You have to think long and hard before you broadcast sales or savings to customers; otherwise, you could end up losing money and a whole lot of credibility. How do I know this? Read…
Lady Gaga recently bumped Oprah out of her number 1 spot on Forbes Magazine’s Celebrity 100 list. How’d she do it? She dominated social media outlets. Lady Gaga is the first person to do a lot of weird things: like wear a dress made out…
There are many ways you can advertise as a new business. Maybe you’ve tried all the tricks of the trade. Your commercial starring a talking monkey aired on primetime cable. A giant billboard of you in a contemplative pose is above the busiest highway. Plus,…
Today’s businesses have seemingly unlimited ways to market themselves. Facebook ads. Google AdWords. Billboards. Super Bowl commercials. The question most marketers seem to be asking themselves is not just “What marketing method is right for this business?” but also “How much is it going to…
I have a confession to make: 99.9% of the sales letters I receive end up finding a new home in the shred pile almost immediately. And believe me, between the correctly-addressed envelopes in my mailbox and the ones seeking out “Current Resident,” I have plenty…
John Goodman is a very well-known man. He won a Best Actor Golden Globe Award in 1993 and has contributed to more than 50 films. Yet, for some reason I cannot un-associate him with his role as Dan Conner on the sitcom Roseanne. When I…
How would you feel if I told you that your business could transform a $50 sale into a $60 sale without even trying? How much would that be worth to you? Or, what if I told you that there’s a good possibility that $50 could…
Do you read the entire contract when you sign up for a service? Well, my husband and I didn’t and it cost us quite a bit of money! We had a satellite TV service for two years (regular, non-HD), and in that time period our…
You’re making a gargantuan mistake if you think your audience whips out an industry dictionary every time they visit your site. You’re also in for a surprise if you assume your customers are already familiar with your lingo. Do you have a product or service…
Business Insider once declared marketing degrees to be one of the most useless graduate degrees out there. Statistically, those with graduate degrees just don’t see enough of a salary increase to warrant the cost of the investment. Does that mean there isn’t a need for…
Do you know how hard it is to find untraditional wedding favors that fit your personality? I had no idea until I got married last year and realized that the majority of catalog-featured gifts just weren’t my style. In an effort to save you some…
As consumers, we have a million options out there when we’re feeling hungry, need caffeine, or just want a sweet treat. You can go to any corner of your town and find a restaurant, or coffee or ice cream shop, to visit. Most of these…
Searching for a new way to promote your brand on a limited budget? Viral videos might be the answer you’ve been looking for. Let’s first begin with the definition of viral videos. As the term viral suggests, these videos are very communicable as they link…
“Mommy? Daddy? All I want this year is for Santa Claus to bring me a Tablet PC with a 9.7-inch LED-backlit screen that has multi-touch functionality and downloadable apps so can have my very own portable interface for all my web-based needs. Pweeeeeze?” That’s what…
With the holidays just around the corner, there is no doubt that thousands of consumers are running around anxiously trying to make the perfect gift purchase for friends and family. It’s already the second week of December and admittedly I have not ONE gift purchased.…
Freelancing: A word that commonly conjures up images of Spider-Man (Peter Parker) going roof top to roof top looking for the best pictures of crime, and in many ways that is accurate. From reporters to mercenaries, the world of freelancing is both hectic and demanding.…
My post begins with a six-word phrase: Michael Jordan on the Washington Wizards. Most Bulls fans did not appreciate this, and some refuse to acknowledge that it even happened. Not me – I loved it. Why? It’s simple…more Jordan! More fadeaways, more buzzer beaters, more…
Well I’m back…did you miss me? I’ll start this post by pointing out what you may already know: the Packers are 6-3 and on a roll. Meanwhile, I think it’s pretty obvious that the Bears are the worst 5-3 of all-time. That’s all I’ll say…
Embedded advertising has been running amok for decades now. It imposes itself on our daily lives with the subtlety of a biblical plague, yet goes largely unnoticed. It’s become so perfectly and diabolically inescapable that, at the end of the day, you just have to…
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