10 Affordable Halloween Giveaways or Favors for Your Next Spooky Event
On October 22nd, 2020Inexpensive Halloween Giveaway Ideas Goody bags filled with candy Scented candles Campfire mugs Homemade jam in mason jars…
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Extreme Couponing for Lazy People
While the economy is chilling in the U-bend, people are constantly looking for ways to save a buck. Many have done the easy things: cutting back on luxuries like vacations, designer clothing, and dining out. But there are certain things that simply can’t take out…
Miscellaneous
The Dan Conner Conundrum: Brand Association Works in Mysterious Ways
John Goodman is a very well-known man. He won a Best Actor Golden Globe Award in 1993 and has contributed to more than 50 films. Yet, for some reason I cannot un-associate him with his role as Dan Conner on the sitcom Roseanne. When I…
Marketing & Branding
John McClane, CEO: What ‘Die Hard’ Taught Me About Marketing
There’s so much to learn from Die Hard, one of the greatest movies of all time, whether it’s the secret to surviving air travel (fists with your toes) or how to create a makeshift bomb using only C4, a swivel chair, and a computer monitor.…
Miscellaneous
Gift Card Secrets: Why Plastic Turns Into Profit
How would you feel if I told you that your business could transform a $50 sale into a $60 sale without even trying? How much would that be worth to you? Or, what if I told you that there’s a good possibility that $50 could…
Industry Insights
Does Your Promotional Pricing Punish Existing Customers in Favor of New Customers?
Do you read the entire contract when you sign up for a service? Well, my husband and I didn’t and it cost us quite a bit of money! We had a satellite TV service for two years (regular, non-HD), and in that time period our…
Miscellaneous
Which Planet Are You and What Does That Say About Your Consumer Type?
Have you ever thought about the diversity of our solar system? How about the diversity of your customer base? While I was soaking in the knowledge from a recent episode of The Universe on The History Channel, I got to thinking about how diverse the…
Miscellaneous
3 Signs You’re a Wannabe Entrepreneur (and Not the Real Thing)
I don’t want to step on any toes here, but self-proclaimed entrepreneurs practically grow on trees these days. I can’t read a Twitter bio, a LinkedIn profile, or a blog post without seeing someone refer to themselves as an “[insert industry here] entrepreneur”! It drives…
Miscellaneous
Just Say No to Jargon: Why Your Terminology Makes Eyes Glaze Over
You’re making a gargantuan mistake if you think your audience whips out an industry dictionary every time they visit your site. You’re also in for a surprise if you assume your customers are already familiar with your lingo. Do you have a product or service…
Marketing & Branding
10 Marketing Blogs That Will Make Your Job Easier
Business Insider once declared marketing degrees to be one of the most useless graduate degrees out there. Statistically, those with graduate degrees just don’t see enough of a salary increase to warrant the cost of the investment. Does that mean there isn’t a need for…
Office Life
Do You Suffer from Attitude Parasitism?
There’s absolutely nothing wrong with being motivated by money. Hell, anyone who says they aren’t is probably trying to suck up to the boss! But money isn’t everything, and employees who show up to work and demonstrate they’re there just for the paycheck are probably…
Industry Insights
24 Wedding Favors for Geeky Brides and Grooms
Do you know how hard it is to find untraditional wedding favors that fit your personality? I had no idea until I got married last year and realized that the majority of catalog-featured gifts just weren’t my style. In an effort to save you some…
Miscellaneous
Is Apple Giving Original iPad Owners the Middle Finger?
I’ve noticed that there is ALWAYS news about Apple. They seem to be updating their technology so quickly that people can’t even keep up with it, and all the newspapers are talking about the latest thing that will be coming out from Apple. Well, like…
Miscellaneous
Want to Be a Kick-Ass Entrepreneur? Think Like the Ghostbusters!
“If there’s something strange in your neighborhood, who ya gonna call?” This was the question asked by singer-songwriter Ray Parker, Jr. in 1984, when his memorable theme song to a blockbuster film introduced millions of moviegoers to the slimy, supernatural, proton-fueled business of ghost-busting. Sure,…
Miscellaneous
Bring on the Nostalgia: 5 Retro Foods You May Have Forgotten
The past few weeks I’ve been frantically searching the freezer section of all my local grocery stores for Special K Strawberry Waffles. I haven’t been able to find them anywhere I go, so the other day I decided to Google them and see what was…
Miscellaneous
Who Else Wants Normal Size Names? The Demise of Small, Medium, and Large
Hey retailers: stop putting words in my mouth! There is a long-understood system of ordering, and it’s not cute when you create your own language – it’s frustrating. The sizing system is one of the biggest examples. I can’t count how many times I’ve been…
Marketing & Branding
What are the Strongest Sports Brands and How Do They Continue to Dominate?
BRANDING! We hear about it all the time and it’s a vital part to any industry (including sports). But what is branding and what does it have to do with so many industries? Most people reading this probably understand what branding is, but here’s a…
Marketing & Branding
Gatorade Rebrands and Expands into a Workout Drink Trio
I’m pretty sure I’m addicted to Gatorade. I know there are no addictive substances in it, but I get crabby and irritable if I go too long without it. And if I’m close to running out, then it’s a relative crisis in my book. You…
Marketing & Branding
What Are Viral Videos and How Are They Effective in Marketing?
Searching for a new way to promote your brand on a limited budget? Viral videos might be the answer you’ve been looking for. Let’s first begin with the definition of viral videos. As the term viral suggests, these videos are very communicable as they link…
Miscellaneous
Forget the Two Front Teeth: Children Want iPads This Christmas
“Mommy? Daddy? All I want this year is for Santa Claus to bring me a Tablet PC with a 9.7-inch LED-backlit screen that has multi-touch functionality and downloadable apps so can have my very own portable interface for all my web-based needs. Pweeeeeze?” That’s what…
Miscellaneous
eBay, Baseball Cards, and Disappointment: A Lesson in Supply and Demand
eBay is the greatest thing that has ever happened to the collectibles market. It’s also the worst. Bad news first. I used to be an avid baseball card collector; I had a half of a ROOM set aside for baseball cards. My Ken Griffey, Jr.…
Miscellaneous
Stumped by Holiday Gifts? Donate to Charity in Someone’s Name!
With the holidays just around the corner, there is no doubt that thousands of consumers are running around anxiously trying to make the perfect gift purchase for friends and family. It’s already the second week of December and admittedly I have not ONE gift purchased.…
Industry Insights
Mind Your Manners: 23 Posts on Trade Show Etiquette
Trade shows are among the most important events that a business owner or manager can attend. They allow guests to put a personal face with your company and brand nationwide. If you’re the owner of a business, then it is imperative that you have a…
Miscellaneous
Viral Marketing, Smellvertising, 3D Billboards, and YOU
The way we interact has changed —pure and simple. Human interconnectivity has been redefined in recent years with the continued advancement of mobile technology and the popularization of social network involvement. We’re online all the time and we’re always on the lookout for something new…
Miscellaneous
Be Like Spider-Man: 20 Posts for the Freelance Entrepreneur
Freelancing: A word that commonly conjures up images of Spider-Man (Peter Parker) going roof top to roof top looking for the best pictures of crime, and in many ways that is accurate. From reporters to mercenaries, the world of freelancing is both hectic and demanding.…
Marketing & Branding
A Lesson in Phenomenal Personal Branding: Michael Jordan
My post begins with a six-word phrase: Michael Jordan on the Washington Wizards. Most Bulls fans did not appreciate this, and some refuse to acknowledge that it even happened. Not me – I loved it. Why? It’s simple…more Jordan! More fadeaways, more buzzer beaters, more…
Miscellaneous
Goodbye Thanksgiving and Togetherness, Hello Black Friday 2.0
When I was a kid, the month of November held a single holiday – Thanksgiving. And you know what we did during the weeks that led up to that day? We played in piles of leaves, enjoyed the crisp autumn temperatures, and looked forward to…
Industry Insights
3 of the Dumbest Sports Promotions EVER
Well I’m back…did you miss me? I’ll start this post by pointing out what you may already know: the Packers are 6-3 and on a roll. Meanwhile, I think it’s pretty obvious that the Bears are the worst 5-3 of all-time. That’s all I’ll say…
Industry Insights
How to Promote Your Band with Free Stuff
I’ve had a moderately successful band for over a decade now. Nothing you would know, most likely; at this point we are mostly weekend warriors. Everyone in our four-piece band has jobs and families, so we just like to play about one show a month,…
Marketing & Branding
Has Embedded Advertising Gone Too Far?
Embedded advertising has been running amok for decades now. It imposes itself on our daily lives with the subtlety of a biblical plague, yet goes largely unnoticed. It’s become so perfectly and diabolically inescapable that, at the end of the day, you just have to…
Marketing & Branding
20 Posts on Logos and Why They Are Essential for Brand Awareness
Branding is vital for any company, especially with the amount of competition most businesses have. A catchy, creative logo for your company can help you stand out and be remembered over your competitors, so spending the time or money on a high-quality eye-candy of a…
Marketing & Branding
Why We Love Tie-in Promotional Products for TV Shows and Movies
Although promotional products are huge commodities for direct mailings and networking events like trade shows, conventions, or open houses, they are also hot sellers when it comes to brand loyalty. We often think of promo items as special gifts we’re given BY someone else, but…
Miscellaneous
Interview with a Female Entrepreneur: Niki Moon
The number of women in the workforce has been on the rise over the past two decades. Even more importantly, however, is the increasing number of female business owners. Traditionally, entrepreneurship has been a male-dominated vocation but the number of eager women opening their own…
Miscellaneous
Long Live the Mom and Pop: Why Small Businesses Have a Magic Touch
The saying “bigger is better” doesn’t always hold true. Take for example those old, huge brick cell phones that lived in the trunk of your car circa 1990. Though I never got the opportunity to see these mammoths in action (I’m far too young for…
Marketing & Branding
20 More Posts with Excellent Offline Promo Tips
Everyone knows how important it is to promote your business or organization, and one thing to keep in mind is that both online and offline promotions are equally important. Even if you are a company that does 95% of your business on the web, offline…
Marketing & Branding
7 Valuable Marketing, Business, and Life Lessons from Sesame Street
There’s little question that Sesame Street is among the most brilliant children’s television shows ever. If I had a dollar for every day I learned something from the show, then I’d be one rich woman! Although I no longer spend my mornings watching Jim Henson’s…
Marketing & Branding
24 Blog Posts About Business Branding Strategies
Here is a collection of standout blogs that explain the nuances of brand marketing. Strategies, specifics of the process, and lists of correct procedures for building a strong brand are listed. Quench your branding thirst and check out these 24 resources to help you on…
Miscellaneous
What Happened to the Young Coffee Drinkers of America?
Up until a few days ago, I was under the impression that a large percentage of young adults and college students obsess over coffee. However, according to an article on MediaPost, coffee sales are dwindling among younger consumers, and marketers are encouraged to work harder…
Marketing & Branding
Controversial Advertising and Commercials: Effective or Repulsive?
Recently, there has been buzz about an extreme commercial being aired: the 10:10 UK campaign video featuring blood, gore, and exploding children. The public service announcement was intended to have shock value and urge people to cut down on carbon emissions, but outraged responses are…
Industry Insights
Can Promotional Products Boost Sports Attendance?
I’m back to bring my self-proclaimed expertise about the sports industry and how it relates to our wonderful promotional industry. After my popular post a while back (sarcasm), I thought it would be good for my own safety to lay off the Bears/Packers rivalry. So,…
Marketing & Branding
Is Ethnic Marketing the New Wave of Market Strategy?
As the United States becomes more and more culturally diverse, marketers are refocusing the way they promote their products to consumers. How are they doing it? Answer: Ethnic marketing, or implementing a marketing mix that reflects the attitudes, values and preferences of ethnic Americans. Ethnic…
Miscellaneous
How to Choose Wedding Gifts for Bridesmaids and Groomsmen
When you’re planning a wedding, your mind tends to blank on some of the most important things. Did you remember to select a wedding favor or a gift for each member of your wedding party? Your bridesmaids, groomsmen, ushers, flower girl, and ring bearer shouldn’t…
Industry Insights
20 Posts to Help You Get Noticed at Trade Shows
All around the world, people attend trade shows specific to their industries. For many companies, trade shows can help new people find them and bring in more clients. So what’s the hardest thing about having your company booth at a trade show? Getting noticed and…
Industry Insights
Successfully Marketing to Generation Y
Gen Y is the free-spending generation made up of the individuals between the ages of 8 and 25. Gen Y’ers are 72 million strong and therefore represent a large part of consumer spending. Unlike their predecessors of Gen X, who purchased out of need, Gen…
Industry Insights
Promote Your Gym for the Holiday Season
With the holiday season approaching, now is a good time to begin promoting your gym. Because of the changes in weather and necessary preparations for family get-togethers, people often forget about fitness, placing it on a back burner until New Year’s when they are resolute…
Marketing & Branding
20 Branding Tips for Small Businesses and Individuals
What steps are you taking to brand your personal name or company name in an unforgettable way? Get smart about branding and you’ll swiftly be on track to make your brand a household name! For your reading pleasure (and to give you the fuel you…
Industry Insights
20 Vector Art Tutorials to Help You Create an Awesome Logo
Your company’s logo is a big part of branding, and it’s undeniably important to have a high-quality eye-catching logo design. How do you get such a stunning logo? Vector art is one of the best ways to create it; you can either design a vectored…
Miscellaneous
5 Way to Say Thank You on Behalf of Your Business
Saying thank you is important – it makes others feel great, expresses gratitude, and it’s great for business! Sometimes, a verbal thank you can only go so far. It’s times like these that actions speak louder than words. As a business you should continually find…
Industry Insights
Reel Promotion: Get Your Film Noticed
As a Chicago girl and film nerd, I’ve been lucky enough to see preview screenings of upcoming films in the windy city. Every so often, the studios provide promotional products to help make their film more memorable. Some items are traditional – posters, t-shirts –…
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