How Do You Get a Picture Off a Coffee Mug? 6 Easy Strategies
On July 19th, 2021Learn More About Mugs How Do You Get a Picture Off a Coffee Mug? 6 Easy Strategies …
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Marketing & Branding
Tattoo Marketing: How to Foster EXTREME Brand Loyalty
You’re probably loyal to at least a few specific brands – Pepsi or Coke, McDonald’s or Burger King, Advil or Tylenol, for example. But are you an advocate to the extent that you would literally brand yourself with a tattoo of their logo? I’m guessing…
Industry Insights
5 Best Promotional Products for Outdoor Festivals, Concerts, & Fairs
Outdoor festivals, concerts, and county fairs draw huge crowds — we’re talking thousands (and sometimes tens of thousands) of people. If you’re not taking advantage of such an ample advertising opportunity, then you should consider it in the future! Let’s use the music festival Lollapalooza…
Marketing & Branding
Tide’s ‘Loads of Hope’: Cause Marketing You Should Follow
A few weeks ago, I wrote a guest post on using cause marketing to promote your brand rather than just using the same old promotional ideas. One of the comments reminded me of a great cause that I’ve always admired. Tide deserves a pat on…
Industry Insights
15 Color-Changing Promotional Products That You Should Try
Month after month, mood color-changing items make an appearance on our top-selling products lists. It’s easy to understand their appeal; what’s not to like about a pencil or stadium cup that changes color? That’s awesome! Color-changing items also give your clients extra incentive to hold…
Industry Insights
Trend Alert! Fun, New Promotional Products Straight from ASI Chicago
Are you in the market for a trendy, fun promotional item? Perhaps you’ve used cap pens and stress balls in the past, but now you want to get a little bit bolder with your giveaway items. Fear not, friends. As you know, a bunch of…
Industry Insights
Setup Fees for Promotional Items: What You Need to Know
Many of the questions we get here at Quality Logo Products® are about our setup fees: Why do you charge one? What’s it for? And why do I need to pay for separate ones for each item? There’s so much you need to know! Want…
Marketing & Branding
Trade Show Exhibitor Secrets from the Booths at C2E2
The mother of all conventions is the San Diego Comic Con, which often hosts Hollywood types who want to screen footage from their movies or television shows. With more than a quarter million visitors each year, it’s no wonder that exhibitors hit the jackpot with…
Marketing & Branding
Get Your Game On: 11 Board, Online, and App Games for Marketing Nerds
Sure, all of us here at Quality Logo Products are a bunch of marketing nerds, and most likely those of you reading this blog are marketing nerds yourselves . But is the world of marketing appealing to general audiences? Apparently. We’ve done a slogan quiz…
Industry Insights
Trade Show Booths: Good, Better, and Best Booth Ideas from ASI Chicago 2012
A well-organized, noticeable trade show booth isn’t as easy to pull off as you’d think. How is it possible to stand out among the aisles? What does it take to draw people in, make a connection, and ask for the business? Besides the relevance of…
Miscellaneous
Alternative Content at the Movies: Experience High-Brow Entertainment at Your Local Theater
The other day, while looking up showtimes for my fourth viewing of The Avengers and deciding whether it was worth seeing again in 3D (if you’re wondering, it was), I noticed an online advertisement for a screening of Frankenstein, the award-winning play that ran for…
Marketing & Branding
How Gap Inc. Excels at Niche Marketing (and How You Can, Too!)
How can you save money and increase idea flow while still growing your company? You can start by checking out what larger companies are doing in their marketing and business models, and then tweaking it to align with your company. After all, why make the…
Marketing & Branding
Music in TV Advertisements: 10 Examples of the Best and Worst
Music can be a pretty powerful thing. Who amongst us hasn’t bawled like a baby when Celine Dion’s “My Heart Will Go On” comes on? How many can resist the first few chords of “Dust in the Wind?” There’s a reason we all have earbuds…
Miscellaneous
Emotions and Inanimate Objects: ‘Kansei Engineering’ Explains How We Respond to Products
Have you ever looked a product and thought, “That coffee pot looks happy because it seems to be smiling at me” or, “Man that car sure looks mean”? I know I have on more than one occasion, but I just thought it was my imagination…
Marketing & Branding
5 Fundraiser Ideas to Boost Your Charity Donations
If you’ve read any of my previous articles, you know I’m big into fundraising and helping out with special causes (like Relay for Life, cancer awareness, and community fundraising). It’s not as easy as it sounds to raise money for a special cause. People can…
Marketing & Branding
Walt Disney World: Marketing to Diverse Demographics
Walt Disney World has been a source of entertainment for young and old since 1971. That’s over 30 years of pure magic! There’s something fun to do at Disney World, no matter who you are and what you enjoy. Are you a fan of the…
Marketing & Branding
Sensory Marketing: How Marketers Bond with Us Through Our 5 Senses
You may have learned about our five senses way back in elementary school, probably on the same day your teacher covered addition or subtraction with double digits (seriously, look back at your notes, you’ll see it there). Although this is useful information, did you know…
Marketing & Branding
Retro Flashback: 33 Memorable Commercials from the 1980s and 1990s
The very first television commercial on the air was a short spot for the Bulova Watch Company in 1941. It was on the air before Mount Rushmore was completed and before Neil Armstrong walked on the moon. You can say that commercial advertising is as…
Miscellaneous
How Peapod Is Revolutionizing the Grocery Shopping Process with Virtual Conveniences
Online grocer Peapod is one of those sleeper companies in my eyes — I honestly forgot they existed. Despite the fact that Peapod was founded in 1989 in Evanston, Illinois (years before the internet came into its own), I assumed they went under during the…
Marketing & Branding
9 Random Marketing Terms You Thought You Knew: A Cheat Sheet
Knowing (and remembering) the lingo of an industry can be difficult enough to make anyone’s head spin. The marketing and advertising industry is no exception to this rule; there’s so much jargon and terminology to keep anyone busy for years trying to memorize it all!…
Marketing & Branding
Marvel’s ‘The Avengers’: How to Be a Facebook Marketing Superhero
If you thought your business’s Facebook page was the coolest one out there, check out what Marvel is doing for The Avengers and think again. It’s safe to say Marvel is spending a ton of money on all kinds of advertising for this movie, social…
Miscellaneous
Relay for Life Ideas: How to Promote the Cause and Participate
Cancer doesn’t care if we oppose it or not, but those suffering from it do care. So, to make a difference, we can participate in fundraisers and raise money for cancer treatments and further research. One of these amazing cancer fundraisers is called Relay For…
Office Life
Tuesday Sucks! Here’s 10 Ways to Make This Day Suck Less
A few months back I wrote a post about how Monday sucks and how you can make it suck less. But while Monday still sucks, Tuesday sucks even more. Think about it: you’re not fresh off the weekend, and the next weekend is still too…
Industry Insights
5 Giveaway Ideas to Help Build Your Construction Company
My fist real job was working as a cashier at a hardware and lumber store. I won’t specifically mention the name, but let’s just say it’s the place construction workers, handy men, and weekend warriors could save big money on all the essential carpentry tools…
Office Life
The 7 Most Inconvenient Phobias to Have in an Office Environment
What are you deathly afraid of? Whether you suffer from Acrophobia (fear of heights), Glossophobia (fear of public speaking), Galeophobia (fear of sharks), or my personal hell called Arachnophobia (fear of spiders — honestly, just typing out that word makes me cringe), we all know…
Marketing & Branding
How Celebs Use Social Media for Self-Promotion and Charity
Many of us grew up glued to the television. From Saturday morning cartoons to late-night movies, it seemed like there was always a hot new program grabbing our attention. They were even entertained by the commercials, with celebrities touting the latest cologne, sportswear, or trendy…
Office Life
Hidden Costs of Starting a Business: 5 Crucial Things You Must Know
Do you want to be your own boss? Or, maybe you have this incredible idea that you believe will benefit the masses and you want to put your plan into action and start your own company. No matter the reason, we all know that starting…
Industry Insights
5 Personalized Gifts for Prom & School Dances
Proms and homecoming dances are full of memories and they go by in a flash. During all of the chaos of my own dances, I never stopped to think much about the great favors I received for buying a ticket to the dance. But little…
Office Life
Girl Power Invades the Workplace: Which Spice Girl Are You?
If you grew up in the 90s, there is a 99.999% chance that you have heard of the Spice Girls. Their “girl power” movement took the world by storm. Maybe you loved them, maybe you hated them, or maybe they were a guilty pleasure. It’s…
Office Life
Interviewing for Dummies: 5 Tips for Sensitive Interviews
So you’ve got the basics and you know how to get great quotes every time, now let’s take the stakes a little higher. Suppose you are writing a story about a crime, act of violence, or scandal. You’re right to think that quotes will be…
Office Life
Attracting Talent and Increasing Company Loyalty: 5 Unusual Employee Benefits
How much do benefits mean to you when looking for a new job? From an employer’s perspective, the goal of the job hunt is to attract the best talent for the position—and to hire that talent before he or she is lured away by a…
Marketing & Branding
Hollywood’s Fanfare Logos Are Getting a Makeover: Paramount and Universal
I can’t be sure as to whether it makes me a big geek or just a big kid to freely admit the following: I friggin’ love fanfare logos! You know those animated logos that show up briefly before a movie plays or after a TV…
Marketing & Branding
How 3 of the World’s Oldest Companies Got Their Start
With so many companies declaring bankruptcy and going out of business, it’s hard to know who’s been around for centuries and who popped up yesterday. How well do you know the world’s oldest companies? Outside of the major corporations, most businesses that have been around…
Industry Insights
5 Futuristic Giveaway Items That Are Out of This World
With all the nifty new technology that seems to unveil every single day and grab the attention of the everyday consumer, it is no wonder we can say the future is now! I am here to show you how to stay in touch with the…
Marketing & Branding
The Legendary Guide to Personal Branding with Barney Stinson of ‘How I Met Your Mother’
If there is one man that has personal branding down to a science, it’s Barney Stinson from CBS’ How I Met Your Mother. Played by Neil Patrick Harris, Barney Stinson is an opportunistic womanizer (with a penchant for laser tag) who has made it his…
Miscellaneous
Virgin Airlines: Is the Experience All It’s Cracked Up to Be? Part 1
I am not much of a flyer and I have never enjoyed an airline experience. Soon I will be jetting off to California for a trip and, as usual — I dread the flying bit. Only, this time, my flying anxiety has somewhat lessened after…
Marketing & Branding
4 Things You Can Learn About Marketing From Victoria’s Secret
Even though it’s been over 40 years since Victoria’s Secret first opened their doors, the brand is more relevant than ever. Trends are always changing, and it’s no easy feat to stay up to date on what consumers want. Still, through creative marketing and brand…
Industry Insights
12 Cold Weather Giveaway Ideas That Really Work
Ah, February. Besides being known for football and valentines, the second month of the year is also one of the coldest for much of the country. With all the snow, ice, and freezing temperatures, it’s an ideal time to take advantage of the many winter-themed…
Miscellaneous
The 7 Most Horrifying Allstate Insurance Commercials
Here in Cubeville we have mixed views on the Allstate Insurance commercials starring Dennis Haysbert. Some think his voice is calm and reassuring, whereas I become agoraphobic every time he starts talking. Either way, the advertisements are not easily forgotten. In fact, thanks to some…
Industry Insights
20 Best Promotional Items for Kids: Crayons, Teddy Bears, & Other Cute Giveaways
Do you remember being a kid on Christmas morning? It was pure joy to see all those presents under the tree. You couldn’t wait to rip off that wrapping paper and see what was inside! Kids of all ages love gifts, which is exactly why…
Marketing & Branding
JCPenney’s Pricing Strategy: 5 Things You Can Learn From Their Marketing
When you go to the shopping mall, there are a few things you can still expect to see: mall cops on super attractive segways, kiosks with unusual products, food courts, pretzel stands, and JCPenney’s. At least that’s how it used to be. Nowadays, JCPenney is…
Marketing & Branding
Green Bay Packers Stock: Marketing Genius or Dirty Trick?
What exactly is a share of “stock?” Obviously, if you own share of stock in a company that means you own a little part of said company. People typically own stock in an effort to (of course) make money. Stockholders can buy, sell, and trade…
Industry Insights
3 Reasons Why Stuffed Animals Are the Best Promotional Items of All Time
There’s a question we hear a lot at Quality Logo Products®. And it’s “What’s the best promotional product?” Now, there really isn’t a standard answer to that question. Promotional items should be tailored to your specific marketing budgets, promotional campaigns, and brand image. But if…
Office Life
10 Online Tools to Boost Productivity and Help Organize Your Life
Whether you’re a procrastinator or you were that guy in college who finished his final project a week before it was due, all of us could be a little more productive sometimes. For me, the Internet can be a crazy time-suck of procrastination, yet most…
Marketing & Branding
Super Bowl Commercials: Russian Roulette for Companies
The holidays have passed, which means it’s that time again… For some, it’s the holiest day of the year: The Super Bowl! But let’s face it, we all know the true meaning of Super Bowl Sunday. Unless your team is one of the lucky two…
Miscellaneous
Bringing Microsoft Kinect Out of the Living Room and Into Your Daily Life
Remember back in the day when Game Boys were all the rage? Or going even further back, what about when Atari was the must-have gaming console? Nowadays, you could probably go into any Goodwill or Salvation Army and find one for sale in the back…
Company News
A Very QLP Christmas: How We Spent Our Holiday Week at the Office
It was the week before Christmas and all through the office, no QLPer was unhappy, not even a little. Here at QLP, we work together as a big family. So the week before Christmas we had our big family party, broken up throughout the week…
Marketing & Branding
Branding Lessons From Walt Disney World, Part 1: Designing the Customer Experience
Last year, during one of my family’s many trips to Walt Disney World in Florida, my dad and I took a behind-the-scenes tour of Magic Kingdom called the Keys to the Kingdom Tour. Besides exploring the utility tunnels that weave beneath Magic Kingdom, viewing Splash…
Marketing & Branding
Branding Lessons From Walt Disney World, Part 2: Taking Cues From Theater
In part 1, I discussed how Disney World actively designs the customer experience, thereby elevating its “script” above those of its competitors. My second takeaway from Disney’s Florida theme park is related, but also worth mentioning on its own. Take your cues from theater and…
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