The kitchen is the heart of every home, which also makes it a great place to advertise! You can’t really set up a billboard over the dinner table, but you can print your business’s name and logo on personalized fridge magnets.

If you’ve never ordered promotional items before, fear not! This buying guide is full of design tips and advice to get you started. You’ll get the best fridge magnets for your business in no time!

Why Do You Need Custom Magnets?

If you work one-on-one with clients or are involved in the food industry, custom magnets can be a great way for you to advertise. They also make excellent promotional giveaways for trade shows, non-profits, and community organizations.

Personalized magnets are great marketing products for any of the following:

Carry Out & Delivery Restaurants

Carry Out & Delivery Restaurants

Since the COVID-19 pandemic, many restaurants started offering carry out or delivery. DoorDash, Grubhub, and Uber Eats saw sales more than double at the end of 2020. Personalized magnets are great for restaurants since their phone number will be right on the fridge door when people don’t feel like cooking at home.

Grocery Stores

Grocery Stores

Ugh – it’s such a bummer to see a refrigerator full of nothing but condiments! Encourage your customers to go shopping at your grocery store by printing a photo of your fresh produce on custom magnets. It’s an easy reminder to go stock up on fruits, veggies, cheese, milk, and bread!

Schools

Schools

Show your school spirit with personalized magnets in your colors or printed with your mascot. Do you work for a college or university? Sell car magnets in your bookstore that your students can stick to their vehicles. You’ll get free advertising every time they go for a cruise.

Realtors

Realtors

Do you want affordable housewarming gifts for your clients? Refrigerator magnets are the perfect choice! Business card magnets are professional and are much better than park benches. You can also get shaped magnets that look like keys or houses if you want something with more personality.

Auto Shops & Car Dealerships

Auto Shops & Car Dealerships

Life in the fast lane can get pretty crazy. Be the go-to auto shop for oil changes, brake jobs, and tire rotations by advertising on custom refrigerator magnets. And while you’re at it, grab other promotional items like air fresheners, license plate frames, and ice scrapers. Car dealerships can also use these promotional items.

Insurance Companies

Insurance Companies

Your customers need to know who to call if they get in a fender bender. Print your contact information on personalized magnets that they can stick to their fridge at home.

Sports Leagues

Sports Leagues

Any sports league, from youth basketball teams to professional teams in the NFL or MLB, can advertise with fridge magnets. Put your schedule on long rectangle magnets, and your fans will always know when it’s game time!

Community Organizations & Clubs

Community Organizations & Clubs

Whether you’re part of a local chamber of commerce, debate team, or weekly book club, you can get more attention with promotional fridge magnets. Hand them out as a free gift to everyone who joins.

Gift Shops

Gift Shops

Personalized magnets are excellent souvenirs for hotels, theme parks, museums, zoos, live shows, and other tourist attractions. In fact, many people like to collect refrigerator magnets, and there’s even a world record! Louise Greenfarb in Nevada has over 35,000 refrigerator magnets in her collection.

Banks & Finance

Banks & Finance

People want to trust their banks or credit unions with their money. Remind your customers every day that you have their back by printing your logo on promotional magnets.

Transportation

Transportation

Are you an airline, train station, Uber driver, or taxi service? Print your contact information on personalized magnets, and your customers will know who to call when they need a lift.

Nonprofits

Nonprofits

The average nonprofit has an annual budget of less than $1 million. This amount leaves very little wiggle room for advertising, which is why cheap promotional items are the way to go! Fridge magnets start at under $1 each, making them affordable giveaways or gifts for your organization.

Trade Shows

Trade Shows

Stick in everyone’s mind by using custom magnets as trade show swag! The more unique your magnets are, the better of an impression you’ll make with the crowd. It’s also not a bad idea to organize some kind of game or activity that involves your business magnets.

You can afford to buy custom magnets in bulk, whether you’re a Mom & Pop shop or a Fortune 500 company! With the right design, these promotional items can be funny, cute, memorable, and above all, handy. This matters since 69% of customers will pick up promotional products if they think they’re useful.

Tips for Customizing Fridge Magnets

You don’t want your business’s refrigerator magnets to get lost on the door. Stand out by following these design tips!

  1. Decide which type of magnet you want to use.
  2. Make sure your custom magnets are colorful.
  3. Print the right information on your magnets.

Tip 1: Decide Which Type of Magnets You Want to Use

Which Promotional Fridge Magnets Can I Order?

There are hundreds of fridge magnets that you can customize for your business or organization! Choose from any of the following styles:

  • Business card magnets
  • Die cut magnets
  • Magnet clips
  • Car magnets
  • Paper magnets
  • Calendar magnets
  • Dry erase magnets
  • Magnetic koozies
  • Photo magnets
  • Mood magnets
  • Bottle opener magnets
  • Awareness ribbon magnets
  • Novelty magnets
Business Card Magnets

Business Card Magnets

The last thing you want is for your business cards to get tucked away into a wallet and forgotten about, or worse, end up in the garbage! Business card magnets are way more useful and noticeable to your potential customers.

Die Cut Magnets

Die Cut Magnets

With the power of die cutting, you can get custom refrigerator magnets in any shape imaginable! Is your restaurant known for your delicious deep dish pizza? Print a magnet in the shape of a cheesy slice. Do you have exotic reptiles at your zoo? Offer lizard shaped magnets in your gift shop. The sky is the limit!

Magnet Clips

Magnet Clips

It’ll be way easier to keep track of coupons, grocery lists, and your kid’s artwork with magnetic clips. You’re basically getting two promotional items in one since they can also be used as bag clips.

Car Magnets

Car Magnets

Auto shops, dealerships, insurance companies, schools, and many others can advertise with custom car magnets. They’re just as good as bumper stickers, but they can easily be removed whenever someone gets a new car.

Paper Magnets

Paper Magnets

Encourage your customers to be better organized with magnetic notepads for the fridge. Pair them with branded pens if you need cheap promotional gifts for an event like a job fair or trade show.

Calendar Magnets
Dry Erase Magnets

Dry Erase Magnets

Dry erase boards and markers are one of those things you love, but you don’t think to buy on your own. For this reason, they’re excellent promotional swag for businesses and events.

Magnetic Koozies

Magnetic Koozies

Shop: Custom Magnetic Koozies

Are you thirsty for unique promotional items? You can’t go wrong with magnetic koozies! They’re just as affordable as regular custom koozies, but with the added bonus of a magnet on the back. People can stick these promotional products to metal coolers, park benches, and of course, the refrigerator in their kitchen.

Photo Magnets

Photo Magnets

Say cheese! Photo magnets are wonderful keepsakes that can be used to commemorate milestone events like prom, championship games, and vacations. Studios and professional photographers can also offer photo magnets as part of their packages.

Mood Magnets

Mood Magnets

How are you feeling today? Mood magnets are fun novelty items for your business, especially if you are involved with healthcare, counseling, or psychiatry.

Bottle Opener Magnets

Bottle Opener Magnets

Promote your bar, pub, brewery, or distillery with bottle opener magnets. Your patrons will always have a bottle opener nearby when they want to have a beer at home!

Awareness Ribbon Magnets
Novelty Magnets

Novelty Magnets

Everyone is sure to love novelty magnets, which are often more unique and special than other personalized magnets. The snow globe magnets featured here, for instance, have “snow” that falls when they’re shaken.

Tip 2: Make Sure Your Custom Magnets Are Colorful

How Do You Make Custom Fridge Magnets Look Good?

Your custom fridge magnets will look cheap and boring without a pop of color. Make sure your magnets are vibrant, whether it’s choosing round magnets in a bright color or printing your design using colorful ink.

Option A: Choose Colorful Magnets

You can bring color to your personalized magnets by looking for a vibrant item color. Pink, blue, yellow, green, and orange are all eye-catching and will stand out on the refrigerator.


Colorful Fridge Magnets



Option B: Print Your Design in Full Color

Another way to make your branded refrigerator magnets look good is by printing a full color imprint of your business’s logo or design. You can use as many ink colors as you want without paying extra. This is particularly great idea for photo magnets.


Full Color Magnets


A bold color or pattern takes your custom magnets to the next level! No matter what, you want to make sure your business colors are represented somewhere in the final design.

Tip 3: Include Contact Information or a Call-to-Action

What Should You Print on Promotional Magnets?

What Should You Print on Promotional Magnets?

What Should You Print on Promotional Magnets?

Your customers are going to see your promotional magnets every time they go to the refrigerator. The key is to get their attention and inspire them to take some kind of action, whether it’s picking up the phone to call you or running out to your store.

Are you ordering custom refrigerator magnets for your business? Be sure to include any of the following in your design:

  • Phone number
  • Website
  • Social media handles
  • Promotional coupons
  • Schedule
  • Menu (restaurants, bars, bakeries, etc.)

A direct call-to-action is an important part of your printed design. Don’t be shy about also including your name, logo, or company slogan if there’s enough space on the fridge magnets.

Other Considerations When Buying Custom Magnets

You should feel more confident about buying custom magnets for your business! Before you start your order, here are a few other things to keep in mind:

Size

Size

Small magnets are great, but they may get lost among the souvenir magnets, coupons, and children’s artwork on the fridge. Meanwhile, overly large magnets are cumbersome and might get thrown in the trash. Be like Goldilocks and find refrigerator magnets that are just right!

Modern Appliances

Modern Appliances

Many refrigerators today are made from stainless steel or use smart technology. These may or may not be able to hold magnets. For this reason, you should print your logo on not only magnets but other kitchenware as well like cutting boards or pint glasses.

Timeless Appeal

Timeless Appeal

You don’t want your personalized magnets to be outdated by next year. Print a design that stands the test of time, so people can leave your magnets on their fridge for years to come.

Minimum

Minimum

The more promotional magnets you order, the more money you’ll save in the long run. If you’re hosting a small event, however, it may be better to look for low minimum magnets.

Price

Price

You can find cheap magnets that work within your budget. In fact, many of the custom refrigerator magnets that you’ll find start at under $1 each.

Made in the USA

Made in the USA

Last but not least, do what you can to give back to the American economy. You can shop for fridge magnets in bulk that are proudly made in the U.S.A.

Why Should You Customize Refrigerator Magnets?

Why Should You Customize Refrigerator Magnets?

Why Should You Customize Refrigerator Magnets?

The best promotional products are useful, stylish, fun, and memorable. You can get all of that if you order custom magnets for your business or event.

Promotional fridge magnets are great because people spend a ton of time in the kitchen, whether it’s for after-school snacks, doing homework at the island, or meal prepping for the week. In fact, 30% of families regularly eat dinner together! This makes advertising on magnets a no-brainer for any company.

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The Bottom Line

You’ve done billboards, social media ads, and even short commercials. Now it’s time to try something new for your business! Custom fridge magnets will be seen every time your customers eat a snack or make a sandwich for lunch. Give this advertising strategy a try!

References

Evans, D. (2021, March 31). How Delivery Apps Changed the Restaurant Business. Retrieved from,
https://www.cnbc.com/2021/03/31/doordash-grubhub-and-uber-eats-have-changed-the-restaurant-business.html

Munroe, S. (2018, December 10). How to Put Magnets on Non-Magnetic Refrigerators. Retrieved from,
https://homeguides.sfgate.com/put-magnets-nonmagnetic-refrigerators-26483.html

McDermott, J. (2017, February 17). Fridge Doors: What Does Yours Say About You? Retrieved from,
https://www.bbc.com/news/uk-38969439

Frailey, K. (2017, January 6). What Does the Nonprofit Sector Really Look Like? Retrieved from,
https://trust.guidestar.org/what-does-the-nonprofit-sector-really-look-like

Sage Blog. (2015, April 30). 25 Insane (But True) Facts About Promotional Products. Retrieved from,
https://www.sageworld.com/blog/index.php/2015/04/30/25-insane-but-true-facts-about-promotional-products/

Anderson, J. (2020, April 1). Harvard EdCast: The Benefit of Family Mealtime. Retrieved from,
https://www.gse.harvard.edu/news/20/04/harvard-edcast-benefit-family-mealtime

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