Let Your Customer's Fridge Do the Advertising with Custom Business Card Magnets
You may think that customized pens are the most versatile promotional product out there. But that is only sort of true. Yes, they are very versatile and every company in every industry sector can give them out to raise brand awareness. But to say they are the most versatile promo product is a stretch. After all, magnetic business cards go on the most visited area in the house and office: the refrigerator! Every family member in the household visits the fridge several times throughout the day, and as I'm sure you've seen in your office, the fridge's door in the breakroom probably spends more time open than closed. This is the perfect location to advertise your company. While someone is getting a snack or reheating a meal, BOOM, there's all of your company's information: name, address, phone number, website, social media handles, slogan, AND your logo, too! All of that info goes right on your custom business card magnet. You can't fit all that info on a pen. What else makes personalized business card magnets so great? You can mail them! That's right! Put a custom magnet in an envelope along with a quarterly newsletter from your business, and even when the newsletter is read and recycled, your magnet will live on. Traditional business cards are kept until a wallet or purse is cleaned out. A magnet, though? Who throws out magnets?! What can a promotional business card magnet do? Your pizza restaurant can inform the houses located within your delivery zone that Wednesday is Half Off a Pie Day, or your nail salon can remind clients that you have convenient extended hours on Thursdays. Your bookstore can share your website with customers so even when they're not in your physical store, they can still find their next favorite read. Realtors, we're looking at you now. Your business thrives on recommendations, and if your clients forget your name or the company you work for, there goes a potential client. However, if you bring a "Welcome Home" gift basket to leave in their kitchen a day or two before they move in, stick an imprinted magnet with your info on your client's fridge, too. That way, there won't be that awkward, "Here's my card, and a magnet, and a stress ball, and here's a few pens too, and do you need any lip balm?" dance that we all know.
Promotional business card magnets: the new most versatile promotional product.